Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Why Print Marketing is Still Trending Nowadays

By Kaye Marks Subscribe to RSS | December 20th 2011 | Views:
loading
 
  



In the past decade, online marketing has become more and more prevalent. With email, social media, instant messaging, and mobile marketing becoming widespread, most marketing decisions have relied upon them.

Unfortunately, this has forced print marketing to take a back seat. The affordable marketing options provided by these modern marketing tactics has deemed print less attractive. However, if designed and implemented effectively, print marketing can give you bigger returns. If used with the right tools, the payoff will surely be outstanding. It is ideal to make print and online marketing work together for your business. Because change is inevitable, the most you can do is find a way that will allow you to integrated print marketing back into the marketing mix. If done well, you are sure to get the best of both worlds. With the help of your trusted printing company, your print materials will look compelling. They will help you make the right decisions in terms of your printed materials. Remember that print is not dead, so you might want to seriously consider it today. If having doubts in making print a part of your campaign, here are some good reasons why you have to do so:

1. Printed materials are better than digital materials. Why? Because printed materials are tangible, personal, created with care, is a work of art, and makes people feel valued. They present a certain appeal that makes people say wow. They are also consistent and realistic, and have a certain appeal to your target market. This makes it easier for your target audience to familiarize with your business and your marketing message.

2. These materials help people like a product, business, or brand better. They are great motivators that help customers and prospects to connect with your business and your brand.

3. There are certain groups of consumers who prefer offline ads. They perceive these materials to be more trustworthy than other forms of ads. If you do not invest on printed materials, you can be missing a great opportunity to connect with these consumers.

4. Print marketing is perceived by consumers to be a private and intimate form of marketing. It shows them that the ads are personal and created only for them. This increases your chance of getting a response from your target audience.

5. Print marketing can be measured effectively. You can use QR codes to determine the success rate of your campaign.

6. A large percentage of consumers still pay more attention to printed materials than online ads. Even if the customer is web savvy, he often just passes through ads and does not even look at them. He is more likely to read an ad he picked from the mailbox.

7. Printed materials can help bring in more customers into your business. Aside from social media and email, printed materials can help generate increase in leads that you desire.

These reasons should be enough to convince you to invest in print marketing. The cost of printed ads is minimal considering that many online printing companies today provide affordable price rates. If you can find a credible and professional online printer, you are sure to get your printed materials done effectively. Never underestimate the marketing power of print. Do it now and you will be surprised with what it can bring to your business.

Kaye Marks - About Author:
Kaye Z. Marks is an avid writer and follower of the printing company developments and online printing technologies that help businesses in their marketing and advertising campaigns.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/why-print-marketing-is-still-trending-nowadays.htm

Related Advertising Articles Subscribe to RSS

Buy Entrance Exam Books plus Olympiad books from our online book store
Published by Rudy Nail on December 30th 2011 | Business
There are a number of students who look around for international maths Olympiad books and bitsat exp...
 
Quality building materials can be sourced for low-est price through online shops
Published by Blossom Dana on December 19th 2011 | Business
Low-est is the online site which offers the best choice of building materials. You can source superi...
 
British Gold Refinery is an online company.
Published by Ahmadgill on January 12th 2012 | Business
British Gold Refinery is an online company that is quick easy and convenient way to sell your gold a...
 
Leaflet printing and exhibition graphics
Published by Mary Porter on June 25th 2012 | Business
There are many ways that you can do this when you look into cheap printing....
 
Online printing service–Choose the best qualities online printing service provider
Published by Excell Print on January 25th 2012 | Advertising
A good printing company can play a major role in the success of any business house so selection of t...
 
Versatile restaurant management systems available online
Published by Vem Call on May 24th 2012 | Business
In today's competitive hospitality market, meeting a customer's expectations is imperative in order ...
 
Buy cars online and make your task easier
Published by Novocars on January 9th 2012 | Business
It is always the dream of any young boy to grow up, earn lots of money and then buy cars, the best o...
 
Customized t shirts|screen printing Las Vegas
Published by Selinadicousta on July 6th 2012 | Business
T-shirts often serve as a form of self-expression. The words and graphics that people wear give them...
 
Color printing for business needs
Published by Glyn Jones on August 9th 2012 | Business
Full color printing services are increasingly preferred the black and white cards for the simple rea...
 
Should you trust an online bookkeeper?
Published by Amitaabh Saboo on February 1st 2012 | Business
Bookkeeping can be complex. Outsourcing your bookkeeping can not only save time, it will also save m...
 
Get newfangled current news online
Published by Nidhigupta on July 5th 2012 | Business
News can be state level news, national news and international news as well. A lot of people cling li...
 
Go online to buy office furniture Brisbane or office furniture Gold Coast
Published by Julia Bennet on February 5th 2012 | Business
Many people are often confused about the kind of office furniture they should buy. Some people buy t...
 
Trust PrintNinja for the best booklet printing
Published by AngeloEverton on March 3rd 2012 | Advertising
There are some printing companies that work round the clock and can deliver printed stuff overnight....
 
Online Degrees – Tips for the best online degree programs
Published by Ctscbcs1 on February 1st 2012 | Business
In recent times MBA has become one of the most desired educational qualifications. Acquiring this qu...
 
Information of the managed printing services
Published by Somjons12 on March 14th 2012 | Advertising
Imprimerie montreal and grounding these imprimerie is calculated as the right technique for you and ...
 
Bring your online business a Magento Expert
Published by Terrypa Sencio on February 5th 2012 | Business
In fact this product is quiet fun and easy when you try it out using the demo.An area of this produc...
 
Make your pictures livelier with color printing
Published by Robert Samuels on January 2nd 2012 | Business
The inks which are used for the color printing are considered to be semi-transparent. They seem to o...
 
Finding online discount Shopihl.Com coupons or codes is a very simple & easy job
Published by Sai Manohar on January 17th 2012 | Business
These Shopihl.Com coupons or Shopihl.Com coupon codes are also known as discount Shopihl.Com coupon ...
 
The benefits of online news
Published by Nidhigupta on June 11th 2012 | Business
The best way of watching news is online news. Online news has gained priority these days. The best t...
 
Earn cash online employing a Southbeachdiet.com coupon code internet site
Published by Randy Fletcher on July 17th 2012 | Business
By going to your website that specializes in Southbeachdiet.com coupon deals, the person has the cap...