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Why is Marketing Necessary in Business?

By Andrew Michaels Subscribe to RSS | March 21st 2012 | Views:

The single most important aspect in running a business is marketing. Because you need to tell people about you and the products or services you offer, you need to come up with a good marketing campaign. At first, it can be quite taxing and intimidating to start your own marketing campaign, but as you gain experience, things will be easy for you.

Deciding on the marketing tools to use will largely depend on your need and your budget. If you have a huge marketing budget, you can afford to use large and expensive marketing tools, but if you only have limited funds, you need to look for other options which will allow you to save money while effectively marketing to your target audience. Printing marketing pieces is always a good alternative, but you still have to determine which material will best appeal to your customers and prospects.

With a good marketing campaign, you can easily achieve increased sales and promote your brand effectively. It will help you achieve your goals and do many other things which include the following:

1- Promote top of mind awareness. When people constantly see your brand or your name, people will eventually get familiar with you and this will create top of mind awareness. Eventually, this will help you turn prospects into customers. The more people know about you the more they will trust you. This will make it so much easier for you get people’s attention and compel them to make an action at once.

2- Differentiate you from the competition. If you effectively promote your unique value proposition, people will know what makes you different from other businesses. This will make your brand recognizable in the market and help increase sales. Eventually, this will create loyal customers to your business.

3- Send referrals. When your customers are happy with you, they will most likely refer you to their friends, family, and colleagues. It takes a good marketing strategy to position your business in the minds of your customers. If you can satisfy your customers and build your image effectively, you can surely get a lot praises, which will help you widen your market reach.

4- Creates recurring revenue. Good marketing will create multiple channels which will help you generate recurring revenue. You can diversify your marketing strategy without spending additional money. For instance, you can combine online marketing with print marketing. You can print online so the postcards and business cards you give out to your customers look impressive. If you put your website and email address on these cards, you can easily drive traffic to your online store. In the same way, you can promote your business through social media and online ads. An effective marketing strategy teamed with good customer service will surely bring you the recurring revenue you need to keep your business successful.

5- Develop long lasting relationships. When you communicate constantly with your customers, you are putting your brand and name on top of their mind. Even if they move or change address, they will still remember you. If you have an online store, they will still prefer to do business with you anywhere they are. This will help you get repeat purchases which will help sustain your business.

Without marketing, you won’t be able to make your brand recognizable in the market. Remember that marketing is a long term investment. It is essential to the sustainability of your business, so be sure to plan your marketing campaign effectively.

Andrew Michaels - About Author:
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