Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

What to Avoid in a Direct Mail Campaign

By Robert Johnston Subscribe to RSS | April 22nd 2012 | Views:

Direct has been around for quite sometime now. It has long been considered as one of the tried and tested marketing strategies that help marketers deliver messages to customers and prospects. It’s actually a powerful tool if used properly, allowing you to get in touch with people in a more personal way. Sending large volumes of direct mail will provide you greater response rate especially if your materials are incredibly interesting and engaging. You will also be able to promote customer loyalty as you are able to stay in constant contact with them.

However, it’s becoming more and more noticeable that direct mail is losing its touch these days. Modern marketing techniques look trendier and cool encouraging marketers to take advantage of them. However, these modern techniques lack the personal approach that direct mail provides. So if you are seeking for a deeper and more personal relationship with your customers, it’s still worth investing in direct mail. Just find the online printer that will help you produce high quality direct mail prices. There are, however, some pitfalls in direct mail marketing that you need to avoid. They are as follows:

A poor mailing list. Direct mail requires you to invest in a good mailing list that contains the names and addresses of your target audience. It’s crucial that this list is kept up-to-date so you can weed out wrong addresses or unresponsive customers. Aside from creating the list on your own, you always have the option of renting it out from a reputable broker. You may be required to invest a considerable amount of money on the list, but the extra investment will all worth it when you start getting good results.

A poorly prepared marketing plan. Every marketing campaign should start with a plan. This will help you develop strategies that will help deliver the results that you desire. The same should be done to your direct mail campaign. You have to start with a good plan. Most direct mail campaigns fail due to poor planning or lack of it. If you don’t want to waste money on your campaign, you better start with a good plan.

Lack of irresistible offers. How can you expect your customers to take interest in your offers when you don’t provide compelling offers? No one will take interest in your business and simply throw away your direct mail material upon reading. To get a good response, you need to show people that you are worthy of their investment. You need to offer them something they will be willing to invest in.

Poor call to action. Even with an irresistible offer, you still have to tell your customers to take action right away. Give them the sense of urgency so they will be compelled to take action at once. This can be done through expiry dates and deadlines. For instance, you can offer time-restricted discounts or sales promos so people will be encouraged to take action at once. Be sure to emphasize the expiry date so they will be compelled to make immediate response.

A well developed direct mail campaign will surely deliver great revenues, loyal customers, and brand awareness to your business. There are a myriad of online printing companies that can help you produce impressive direct mail materials. Just be sure to avoid the mistakes mentioned above so you can guarantee that your direct mail campaign will be as effective as possible.

Robert Johnston - About Author:
Visit these sites for more information online printing and online printer

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Advertising Articles Subscribe to RSS

Birth announcements - Go online
Published by Andreas Roller on March 30th 2012 | Business
A new arrival in the family is a great boon for the whole family, and so the parents don’t keep it...
Look for great deals at online coupon or code websites
Published by Gayathri Kokiladevi on July 25th 2012 | Business
It seems as if everyone is offering coupons & coupon codes for...
Using coupons are great way to save money when shopping online
Published by Gayathri Devi on March 15th 2012 | Business

Clipping coupons and creating a household items list from those ...
Get a superior range of thermal insulation products online
Published by Christy Jackson on January 11th 2012 | Business
The article talks about how you can get thermal insulation products at the online platform. It tells...
Find the best Houston Garden Center online
Published by Ashish Pandey on March 23rd 2012 | Business
Houston garden centers are easy to find using the online guides. The garden centers in Houston are g...
Purchase more products for low price by utilizing online coupon codes
Published by Gayathri Devi on March 12th 2012 | Business
Few websites specialize in providing different types of coupons for discount offers ...
Use internet for buying medical supplies online
Published by Chooseems on July 6th 2012 | Business
You need to be extra careful while shopping on the internet. When it is about buying medication, the...
Instant online access to latest news
Published by Nidhigupta on May 15th 2012 | Business
There are various exceptional features of news which a person would find. There are several features...
Managed printer service for your business
Published by Glyn Jones on December 15th 2011 | Business
If you own a small business, then you would have of course realized the advantages offered by the ma...
Online coupons can offer savings with purchases made online
Published by Gayathri SugunaDevi on April 11th 2012 | Business

You will require a coupon binder to begin organizing your coupon...
Buy HP 02 Ink cartridge online
Published by Jane Cyrus on March 30th 2012 | Business
Buying a new cartridge is very tough thing to do. It is necessary for a cartridge buyer to have a co...
Save hundreds of dollars by utilizing promo Creditscoredirect.Com coupon codes while shopping online
Published by Hanumanjai on February 25th 2012 | Business
Use these Creditscoredirect.Com coupon codes and Creditscoredirect.Com discount codes whenever possi...
How to find the best headboards online?
Published by Webmaster on May 29th 2012 | Business
It is not at all easy to buy furniture in the way you want. For well crafted furniture that is made ...
Discount Appliances – Get them all from online appliances stores
Published by John Hassen on January 24th 2012 | Business
As we go on with our day to day activities and as more responsibilities come our way we discover the...
Use coupons and shop online for you desired product
Published by Jaya Honey on December 1st 2011 | Business

Discount coupon codes are available in print as well as online. Purchasing ...
Find Jewish matchmaker online; find a life partner
Published by Kewinzork on February 24th 2012 | Business
When people do not know where to find likeminded people or those corporate houses which are run by p...
The benefits of printing online
Published by Khatrin on January 24th 2012 | Advertising
Online printing services had become the trend in these days fast paced printing technology....
Benefits of learning comedy defensive driving online
Published by Duane Hope on August 13th 2012 | Business
A defensive driving course is something that every driver should undergo....
Beauty of an online store
Published by Jacobrow on March 30th 2012 | Business
What happens when an online store is more appealing than a regular store? What happens when you have...
Use coupons & codes while purchasing online to save huge cash
Published by Gayathri Anjudevi on August 25th 2012 | Business
Get discount coupons & coupon codes for next purchase; Costumers e...