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What’s the Secret to a Successful Door Hanger Campaign

By Robert Johnston Subscribe to RSS | March 29th 2012 | Views:
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The main purpose of marketing is to communicate your value to your prospective customers. Whatever kind of product or service you offer, you have to tell people how it will provide solution to their problems. You have to communicate to them the benefits you provide and how your products or services will impact their lives. It’s important that you market impressively so people will notice you. You have to stand out so the right audience will receive the right information for the right reasons. People have to consistently and frequently see your logo, tagline, business name, and customer service style. Keep in mind that the more people hear from you, the more they will remember you.

Now, you don’t have to invest in expensive marketing materials just to make your business visible. Sometimes, simple materials are enough to let you stay memorable to people. The key is to keep your marketing pieces fresh and exciting so you can easily grab people’s attention.

There are practically several materials you can use to achieve effective but low cost marketing. If you want a distinct yet elegant way to put your business name in front of people, door hanger is a good investment. Door hangers may look plain and simple but if done properly they will take your business to a whole new level. To guarantee the effectiveness of your door hangers, follow these strategies:

1) Make them welcoming. Create a design that will make people smile them they come home after a long day. Be as creative as you want so you produce interesting and exciting designs. If you can create unique shapes the better. This will surely make people notice your material.

2) Make your message brief but memorable. People won’t spend a lot of time reading your material. Just make your message short and direct. Include only the necessary information and if you have more details to convey to people, tell them to call you or check out your website.

3) Customize. Create a layout and style that distinct from other businesses. Create a design like no other. Sure, you can look at a door hanger template to get ideas, but it’s up to you come up with an entirely distinct design. Be sure to use the appropriate colors and fonts so you can be sure that your message will be read clearly and effectively.

4) Stay within your budget. Go easy on the checkbook. You don’t have to invest all of your money on your door hanger. There are a lot of cost-effective options to producing exceptional door hangers today. For instance, instead of using full color you go for four-color printing instead. You can also avail of bulk printing to get discounts. But make sure you need a lot of copies of your hangers before printing in bulk.

5) Target the right audience. Don’t just give out your door hanger to everyone. Remember that everybody is not your target customers. It will help to research on your target audience first and create a list so you know to whom you will send or give out your material.

Door hanger marketing is quick, easy, and affordable to produce. It will help you stay visible to your customers for a long, long time. Make sure your logo and business image is well presented on your hanger to generate good response from people.

Robert Johnston - About Author:
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