Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

What Makes a Successful Online Video Marketing Campaign?

By Contrast Design Subscribe to RSS | January 30th 2012 | Views:

To determine what makes a successful online video marketing campaign, we must first define the driving force that led to the inception of the campaign. Essentially, what were the initial aims and objectives of the campaign in relation to its desired and anticipated outcomes? The answers to these questions, in turn, will feed into the decision making process of what should or should not be included in the online video marketing campaign.

As with any marketing campaign, your message needs to have a consistent thread, one which runs the length and breadth of your whole marketing material output. This includes your online video, website, brochures, email campaigns, newsletters and your company blog.

Knowing your audience is critical to building consistency within your marketing message. You need to know your audiences’ demographic, desires, wants and aspirations. Knowing your audiences’ desires, wants and aspirations will shape the message you want to get across to those who will view your video.

If your chosen video production company has done their job correctly, then all the above issues will have been addressed prior to the creation of any marketing material. A good video production company will use a ‘discovery process’ or a ‘needs analysis’ upon which development and creativity are engendered.

In relation

to online video marketing, development and creativity are motivated by two essential goals. They are:

1. To bring visitors to your website

2. Convert your visitors into paying customers.

And this is where the consistency of the message within your marketing material output comes into play. It is all very well creating a stunning video which attracts thousands of visitors to your website, but if the content on your webpage is not aligned with the message within your video, then your conversion rate is likely to fall well below your desired outcomes.

So in answer to the question, ‘What makes a successful online video marketing campaign?’ I would say it is the planning and implementation strategy of a professional video production company that makes an online video marketing campaign successful. Why? Because how an online video marketing campaign is planned and implemented determines the strength and quality of a company’s customer relations management strategy.

Contrast Design - About Author:
Contrast Design offers a complete corporate video production solution, using fresh creative ideas tailored to your company’s exact requirements. We provide support through all steps of the video production process, from creating the initial project plan to helping you make the most of your video after the launch, saving you time and money.
Our expertise goes way beyond video production; our team members all have solid digital marketing, technical experience and business backgrounds. We don’t just work for you; we work with you ensuring our video solutions meet all your business objectives.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Advertising Articles Subscribe to RSS

How to Locate the ideal company that Present SEO Services Manchester
Published by Darrell Fore on May 29th 2012 | Business
Search engine optimization or SEO is an critical marketing and advertising strategy utilised by busi...
Best moving company with unparallel network and competitive price
Published by Ankita Gupta on December 30th 2011 | Business
Here you are at best packing and moving company. You will get loading and unloading services, wareho...
Get complete IT solution only at ePixel web design company India
Published by Epixeltechnologies Tech on December 1st 2011 | Business
ePixel Technologies is a fast growing and leading PHP web development India. Website is way to get m...
Get a dedicated server for your company
Published by Genevieve Ackles on January 21st 2012 | Business
Are you an online business? Then you should know how important a dedicated server is for your compan...
Important points to remember when registering a company in China
Published by Barker Hicks on April 28th 2012 | Business
As a foreign investor there are China Company registration guidelines that are provided by Chinese c...
A guide to help choose the best sheet metal fabrications company
Published by Johnsmith on August 4th 2012 | Business
A reputed fabricator will have capabilities to handle large contracts easily. Each of these stages w...
Eco friendly Promotional mugs and pens for your company’s marketing
Published by Julia Roger on July 12th 2012 | Business
There are a few that can be filled again whereas others contain nice smelling fragrances pooled with...
What it takes to set up a company in China
Published by Barker Hicks on April 28th 2012 | Business
When foreign investors want to set up company in China it is advisable for them to review their inve...
Packers all over India with Movers and Packers company easily
Published by Ankita Gupta on May 30th 2012 | Business
Every one of us has the experience of moving from one place to another. For some moving is almost wa...
Want a good painting company in Orlando? Here’s what to look for and how to find one
Published by Daniel Painting Service on May 25th 2012 | Business
Whether you’re painting your house’s exterior or giving the interior a new look, a professional ...
Monitoring delay a key factor restricting the development of IP video surveillance——
Published by Guardlyer on April 27th 2012 | Business
With the gradual promotion of the IP system, more and more professionals noted that the security of ...
Sell a Bicycle through the trustable company
Published by Bicyclesuk on April 11th 2012 | Business
Bicycles were introduced in the 19th century and now it has been consider as number one transport mo...
Every company must have a quality Newsletters Printing Services for effective marketing
Published by Raymond H. Barr on August 6th 2012 | Advertising
A company or a agency is only as good as its marketing technique. A fantastic company will not get m...
How Phone call tracking assist a company?
Published by Delacon on December 16th 2011 | Business

Phone call tracking provides immediate & elaborated phone-call analytics reports. This report co...
The best solution of an art and graphics company with several competencies
Published by Somjons12 on January 16th 2012 | Business
imprimerie montreal is the best option to go for some of the exclusive imprimerie for you and your c...
Custom Umbrellas are usually used to promote a company name
Published by Sodablues on December 21st 2011 | Business
Though there is a broad variety of Custom Umbrellas accessible in the market in present days incorpo...
Select a competent web development company for your online business
Published by Maya Gupta on March 20th 2012 | Business
Website plays a vital role in attracting visitors to your website and at the same time keeps the pot...
About security monitoring camera for more information on apexis IP video surveillance, please visit
Published by Guardlyer on June 25th 2012 | Advertising
apexis enjoys a abundant acceptability aural the network casework industry and its success in ip v...
Why MHT is a reputable company in energy saving products
Published by MHT Lighting on July 30th 2012 | Business
MHT Lighting is a lead US manufacturer for energy efficient induction lighting. The company is known...
Advertising, the major expense for a company in Dubai
Published by Ashley Joseph on July 4th 2012 | Advertising
Advertising is a major expense for any business and the growing amount of businesses and companies i...