Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

What are the Effective Lead Generation Campaign and Its Importance to Businesses

By Jayden Chu Subscribe to RSS | August 9th 2012 | Views:

The size of a company has been a definitive measure for its success. This is common knowledge especially in the eyes of masses for if they see a large business establishment, they immediately think that the business in question is highly successful. Nevertheless, this statement is not true at all times. For example, in a team of basketball players, those with exceedingly exceptional height may not be as good as those shorter ones. Many “shorter” NBA superstars are able to shoot the ball into the hoop more accurately than those taller players.

In accordance with the previous example, small and medium businesses are seriously underrated to the point that they are even perceived as the underdogs of today. While those SMBs (Small and Medium Businesses) are being left in the shadows, giant corporations are being looked upon as the superpowers of today's business era.

SMBs in Singapore have also felt the unyielding power of those large business corporations. Because of the immensity of their competitor's size, it is very hard for them to get a stable footing in their market. Even though size does matter in most cases, it does not always lead a business into achieving success. Tall business establishments have still gone through small and humble beginnings.

For example is the ever popular social networking website Facebook™ . If one has seen the movie “The Social Network™” then we know that Facebook™ started out as a small website that was only intended for the denizens of the Harvard University. After much struggle, it turned into a huge corporation, producing millions of dollars in annual earnings. In this example, Facebook™ wasn't even an establishment at first but it was only run, monitored, and supervised by a few, select people. Today, the company now stands tall and proud as they have beaten opposing websites as the current king of social networking sites.

Now on to the subject at hand, for these SMBs to stand out even with the fiercest of competitions, they should consider employing lead generation and all its important procedures as their main marketing strategy. When a business has a steady flow of leads coming in, a prominent boost in the company's sales output can be achieved. As easy as it may seem, it can become the most difficult challenge that a business, small or large, has to come across. The campaign itself can be brought up effectively but it may take an ample amount of time and money in the process. These two things are part of the key elements in running a business that losing either one can put them in a grave position.

One of the more trusted mediums to go about generating leads is telemarketing. It has served many businesses, no matter what the scale, as a means to bring about new opportunities and thus awaken the potential for the company to grow. In Singapore, there is now only a small number in their population that still do not own a phone. Therefore it is only a matter of time for a business to contact those prospects and qualify them as leads.

The key distinction of telemarketing is the fact that it can provide a high response rate from leads and prospects. Contrary to other marketing mediums wherein they have to wait for days for a prospect's response, using the telephone to entice potential clients provides a faster pace to advertise a business' products and/or services.

Business owners who are not ready to handle a lead generation campaign of their own can outsource their marketing course to a trustworthy telemarketing firm.

Jayden Chu - About Author:
Jayden Chu helps companies in Singapore and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. He is a professional consultant for telemarketing services. To find out how you can increase your business revenue, go to

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Advertising Articles Subscribe to RSS

Setting Your Hourly Rate with Your Law firm Billing Software
Published by Ivon Lerdorf on May 14th 2012 | Business
Unless you have Easy Soft’s law office billing software, you don’t have a strategy for profitabi...
Are you looking for Quality Management Systems for your firm?
Published by James Blee on June 16th 2012 | Business
There are plenty of different kinds of quality management systems and the right quality management s...
How can the personal injury law firm help you get compensation?
Published by Safinajones on December 15th 2011 | Business
personal injury is the legal term for the injury that is caused to the person accidentally. For clai...
The Balgopal firm- is it a help or a fraud?
Published by Dinesh on April 24th 2012 | Business is one of the latest online shopping sites. They offer a variety of mother and baby car...
How to choose the best conveyancing firm?
Published by Parramattacitylegal on December 29th 2011 | Business
Choose a firm assignment can be a difficult conveyancing. If you have a law firm that you use for ot...
Exhibition Stands – an ideal marketing solution for your firm
Published by Mary Porter on June 16th 2012 | Business
There are plenty of different kinds of exhibition stands to choose from, but the most important cons...
Do you require a Business Centre Surrey premises for your firm?
Published by on June 23rd 2012 | Business
The right business centre Surrey will offer competitive rates and prices which include utilities and...
Florida law firm with result Oriented Criminal Appeals
Published by Appea Martin on April 25th 2012 | Business
Justifying motives and targeting the right accused are the basic important things mandatory in the a...
Obtaining a Individual Injury Law firm for Compensation Claims
Published by Frank Joseph on July 16th 2012 | Business
Accidents and injuries could happen each day but when they do due to the fact an individual else doe...
What an intellectual property law firm does?
Published by Adli Law on March 27th 2012 | Business
The law firms often provide the proper consultation to their clients before finalizing the case. The...