Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Using Social Media As a Marketing Tool: is It Worth Your Money?

By Jeff Subscribe to RSS | May 22nd 2012 | Views:
loading
 
  



When the concept of social media was first developed, it was thought that it would only be used as a means of communication between people. However, as time has passed, it has become apparent that it also has huge potential for use as a marketing tool. However, one thing that most business people are apprehensive about is whether to take the issue of using social networking as a marketing tool seriously. This is understandable, as most of the people who are in charge of making such decisions may not be very familiar with the concept of social networking in the first place.

The one question that most people ask when confronted with such an issue is are social media services worth the money? Many times, you will find that in order to use social media as a means of marketing, you would need to spend money on the project, just as you would with other forms of marketing. This is the only way you can harness the full potential of the social networking sites to your advantage and get something out of it. However, whether you get value for money or not is highly dependent on many other factors, which means that you should be critical when analyzing your options as far as social media marketing is concerned.

Well, the issue of whether the whole project would be worth the money or not firstly depends on how you approach the project. For instance, if you concentrate on less-known social sites, you may find that your returns are not really equivalent to the time and money you spend on them. The first thing to do if you want to get value for money, therefore, is to make sure that you do your marketing using a site which has high popularity. This way, you will be able to tap into such populations with ease.

The other aspects that can undermine your social media marketing strategy are the kind of partners you choose to work with. Most of the time, you will find that you will need to do things such as buying likes on Facebook or followers on Twitter so as to increase your popularity within the social marketing site. If you end up working with a low quality service provider, you may find that your marketing campaign is not as successful as you would have imagined it would be. It therefore pays to work with people who have a lot of experience in the field.

These are just a few of the major things that you should avoid when you are thinking of doing marketing on social media. If you do it right, however, you will find that it can be more than worth the money. The power of social media can easily be demonstrated when you think of the various political changes that have been organized just through the use of social media. This just goes to show that you can gain a massive following as long as you are careful about strategizing your marketing campaign. If it appeals to the hearts and minds of many, the end result will be far much greater than the amount of money you spent doing it.

Jeff - About Author:
One cannot deny the power of social media today so instead of resisting it, why not use it to your greatest advantage? Ride on the wave of social media marketing today!

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/using-social-media-as-a-marketing-tool-is-it-worth-your-money.htm

Related Advertising Articles Subscribe to RSS

Media schools: a gateway to media industry
Published by My News on May 18th 2012 | Business
Media is the only thing that keeps people connected with each other, whether it is through print med...
 
Powerful marketing tool to make your business relevant
Published by Steve Bassett on April 21st 2012 | Advertising
Recently, the most appropriate use of brochures has become more complex. They are not only used as m...
 
How good SEO can boost your website marketing program, seo services
Published by Seolncr on March 5th 2012 | Business
If you are building a website for your company you want it to stand out, to be at the top of search ...
 
How is bulk sms helpful in marketing
Published by Leesa Rey on August 18th 2012 | Business
If you are looking for a cheap medium to promote your business, go for bulk SMS marketing....
 
Catalog Printing, a good way of marketing
Published by Robert Samuels on January 2nd 2012 | Business
The paper which is used for the catalog printing should be glossy and of high quality so that the de...
 
Be one step ahead with online marketing agency
Published by Marketingspace on July 12th 2012 | Business
Now day’s online marketing agencies have termed to be the utmost superior and premium reason in th...
 
Acupuncture marketing is important in todays world
Published by Ashish Pandey on April 13th 2012 | Business
Acupuncture marketing and having a nice acupuncture website goes hand in hand. You should have a nic...
 
Know how of digital marketing agency.
Published by Robert King on January 21st 2012 | Business
Digital marketing processes are considerably cheaper and faster than conventional marketing. For the...
 
Color printing in vogue for marketing materials
Published by Johnstuard on January 25th 2012 | Business
Different kinds of materials are used for marketing purposes. Some of the most common ones among the...
 
Eco friendly Promotional mugs and pens for your company’s marketing
Published by Julia Roger on July 12th 2012 | Business
There are a few that can be filled again whereas others contain nice smelling fragrances pooled with...
 
Strategies for small business marketing
Published by Marketingspace on July 12th 2012 | Business
What do you understand by the term small business corporation? Generally the most common answer to t...
 
How to make the best out of home advertising and marketing campaign?
Published by Harry Tan on May 25th 2012 | Advertising
Advertising has been everywhere and around us since the Rock Age when cavemen attracted cavern artwo...
 
Email advertisement is the best one to one marketing solution
Published by Emiley David on December 9th 2011 | Business
Clever marketers devote a great deal of attention for crafting their email messaging campaign. They ...
 
How to use advertising tools for effective marketing
Published by Ronny Smith on March 9th 2012 | Advertising
The use of advertising tools is also plays an important role in your marketing strategy. You will ha...
 
Roll labels must have marketing tool
Published by Andy on January 9th 2012 | Advertising
Introduction: Every businessman is paying more attention to its business model nowadays. In corporat...
 
Real estate agent marketing by Ivan Larco
Published by Harry on February 14th 2012 | Business
A real estate agents marketing plans is about creativity and, as any other business, about putting y...
 
Manage your social profiles with Social media Monitoring tools
Published by Puneet on March 1st 2012 | Advertising


As essential as Social networking is for your Business, once you have built all of your Soc...
 
How to advertising and marketing
Published by Harry Tan on March 21st 2012 | Advertising
Successful promotion of a product, service or company requires careful planning and focused effort. ...
 
Custom labels are compatible marketing tools
Published by Andy on January 6th 2012 | Advertising
Introduction: Are you running small business? Are you owner of a corporate industry? Are you searchi...
 
Positive aspects of Recruiting Search engine marketing Enterprise Manchester
Published by Leila on May 31st 2012 | Business
In case you have a company and choose to get your internet site on the very first page of the search...