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Use Social Media to Improve Your Small Business Reputation

By Jayden Chu Subscribe to RSS | July 23rd 2012 | Views:

If you want to reach out to more Singapore b2b sales leads for your business, then you should start expanding your lead generation marketing efforts and utilize various marketing channels to promote your brand. However, if we are to take Seth Godin's words into consideration:

"Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations."

...then we should seriously think about what marketing strategies we use before we launch into full marketing mode. This is especially important if you're thinking about using a viral or guerilla marketing-style of promotion to get the attention of your b2b leads. While these marketing strategies can be highly-effective (and sometimes incredibly cheap), they also have a large percentage of risk involved. Guerilla marketing in particular has a reputation for backfiring on the promoted brand. Even SMS marketing, which is gaining considerable popularity lately, is not such an effective method for b2b lead generation, especially when you're looking to acquire new business sales leads.

If you want to promote your brand in the fastest way possible while reaching out to the most business sales leads you can find in Singapore, it's much better to stick to traditional, tested-and-proven marketing methods. When you need fresh new b2b leads for your business, here is a proven strategy that you can use for your next lead generation campaign:

* Social media

Without a doubt, social media is a great channel if you want people to start talking about your company, brand or product. Launch your product or service on your chosen social media site (LinkedIn is a good choice) to introduce it to the netizens of the digital world.

* Email marketing

Even if social media has become a popular marketing method, it still isn't as effective in actually selling a product or service as email marketing can. Furthermore, building a business list for your email marketing is relatively simple and only requires patience and the search engine of your choice. After you've launched your social media campaign, use email marketing for a more targeted approach on your niche market.

* Telemarketing

If you want fast results for your lead generation campaigns in Singapore, hire a b2b telemarketer to cold call your target b2b leads. Better yet, instead of cold calling, hire a telemarketing call center to warm call your prospects by following-up on email marketing recipients. This way, your business sales leads will already know something about your company or product and the telemarketer can proceed to answering any questions that your b2b sales leads may have. Your b2b telemarketer can even do the appointment setting for you after they've answered the questions of your b2b leads about your company or product.

If you utilize the right marketing channels properly, you will be able to introduce your brand to new business sales leads that could eventually lead to business appointments. If you play your cards right, they would eventually refer you to their business connections.

Jayden Chu - About Author:
Jayden Chu helps companies in Singapore and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. He is a professional consultant for telemarketing services. To find out how you can increase your business revenue, go to

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