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Use Promotional Products to Your Advantage

By Rozina Flores Subscribe to RSS | July 14th 2012 | Views:

The state of the economy has forced a number of businesses to drastically reduce their marketing budgets. As a result, personalised promotional products are filling the void and helping to maintain business’ marketing efforts without the high cost. These products include merchandise items, corporate gifts, or any other product that your logo can be printed on.

Why use promotional products?

It’s a well known fact that both current and potential clients love receiving promotional items. It’s a pleasant and generous way to boost awareness of your brand without the drawbacks of aggressive advertising campaigns. Moreover, a practical item, such as a drink bottle, is something that people find useful and can use over a long period of time. This provides your business with benefits in the form of brand recognition and visibility.

Pick the right product

With so many options available to you, one could be forgiven for choosing the first potential promotional item they spot. This is all well and good, but it is best to be a bit wiser with your choice. The more relevant your promotional product is to your target customers, the more it will grow your brand. For example, a gym could use drink bottles as people use them when working out, and a book store could use book marks because people use them when reading.

Trade shows

Promotional products are well suited for trade shows and expos, generating interest around your booth. The benefit of handing out these products is that they can maximise interest in your brand. Rulers, pens, bags, etc, all with your logo imprinted on them, can keep your company’s name out in the public eye for everyone to see.

Other events

Of course, trade shows aren’t the only place you can utilise promotional products. You could give them out at presentations with new clients, or give them away at parties or awards ceremonies. Regardless of the occasion, everyone loves receiving gifts. The launching of a new product can be a fantastic opportunity to give samples to prospective customers. These products, however, should not just be limited to your customers. If your employees achieve certain goals, it’s nice to reward them with things as well. This helps to encourage teamwork and company loyalty.

Who to Look For

Many businesses are interested in offering promotional products to clients as acts of gratitude and market building. However, many are wary of the costs involved in this promotional activity and there is little knowledge readily available for those looking for companies that specialise in offering personalised accessories.

Ordering your products through a reputable provider should be your priority. In Queensland, Superfox has set the benchmark in providing exceptional promotional products for all applications. Specialising in all aspects of merchandise and promotional products, from concept creation to workshops and full campaigns, they are the undisputed leader in the industry.

Rozina Flores - About Author:
The author is associated with Superfox. Superfox are trusted specialists in providing promotional products, personalised products and branded products that engage end-users. They work with all types of clients and are truly passionate about creating campaigns, strategies and workshops in the Health & Wellness sector.

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