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Tunnel Advertising: a New Platform for Train Advertising

By Harry Tan Subscribe to RSS | January 31st 2012 | Views:
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As billboard banning increases, TV and print ads continue to be ignored, and as advertisements fill up every space in our environment, advertisers are looking for new platforms to reach out to consumers more. And if you think that every nook and cranny of train advertising has been taken up, well think again. Because advertisers have discovered a new and unusual platform to place their advertisements: tunnels. Yes, you heard that right. Advertisers will be using tunnels to advertise. And thanks to outdoor digital media tools, tunnel advertising has been made possible.

Through this advertising medium, advertisers and outdoor advertising agencies would be able to reach target audiences as they are being transported on subways and trains. As viewers pass these Digital Media installations, they will be treated to 8 seconds or longer of motion- picture advertisements. Commuters will be able to enjoy large, innovative and beautiful motion picture ads that fill train windows. Studies have also found out that tunnel train advertising displays have the highest recall rate compared to all transit advertising which is also allows for effective branding.

In this form of Train Advertising, 48 sensors record in real time the speed of a passing train allowing total control of image alignment. It can also work at different speed patterns which provide great flexibility for the advertisement. A system will also adjust itself in real time to position the image precisely against the passing window which will guarantee great quality for LCD image. And because of the advanced digital media used, this form of advertising will also allow the advertisers to make use of special effects to effectively capture the consumer’s attention. Its capability for auto- maintenance will also cut costs and expenses for the advertising campaign. The system can also be completely controlled and monitored through the internet which will make it easier for advertisers to monitor their advertisements.

According to another study, tunnel train advertising medium is the most valuable space in Out of Home Advertising. More than 90 percent of commuters were also able to remember the tunnel advertisement and more than 50 percent remembered the ad even after months of seeing it. The uniqueness of this Effective Advertising medium generates great recall rate from the viewers. And when the audience is able to remember the ad, the more effective it will be. The idea is to create a huge impact on the consumers.

Harry Tan - About Author:
SMRT Media, Singapore's Best Advertising Agency in Outdoor Advertising offers excellent Advertising Campaigns like Taxi Advertising. Learn more about the company, visit their site http://smrtmedia.com.sg/

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