Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Trade Show Displays Put Your Trade Show Staff on Display As Well

By Pramod Tiwari Subscribe to RSS | April 26th 2012 | Views:
loading knows that once your trade show displays have caught the attention of tradeshow attendees; keeping their attention is up to your booth staff. No matter the size, style, or price of your trade show displays; the task-and ultimate success- of establishing viable leads will ultimately be left up to exhibit personnel.

For a discussion on booth staff training for trade show displays, turns to an industry expert. According to Candy Adams, “Much effort (and money) goes into exhibit design, graphic design and show logistics; but exhibit managers don’t put the same effort into the selection or preparation of exhibit staff.” She asks, “So what can you do to improve your staff’s performance?” Her answer: train them. The “Booth Mom”’ outlines the rationale for training in her article “How to Get the Most out of Your Exhibit Staff: what price professionalism?” Let’s take a peek at a portion of that article; we will cover the remainder next time.

Does your staff really need exhibit staff training? The problem with staffing an exhibit is that none of us do this every day and we get rusty at even the most basic “boothmanship”. Staff need to understand why selling on the trade show floor is different than an office sales call. They need to be comfortable quickly greeting, engaging and qualifying your visitors; giving a demo; cross-selling; gathering lead information; and thanking and dismissing visitors. Depending on their experience as exhibit staff, they need at least a review -if not a full blown session- to cover these unconventional and demanding skills.

How do you get them to attend staff training? Having management’s strong support behind staff training; an executive to open staff training meetings; and lots of good food always helps. Give out pre-packaged “survival kits” - breath mints, foam insoles, granola bars – that your staff can use at a show. Doing advance PR on the new skills they’ll learn, and giving lots of advance notice of the exact timeframe of the training, will help to get your staff there, too. And, if all else fails, hold out on distributing their show shirts/ badges until the pre-show meeting!

Who will train your exhibit staff? If you’re known as your company’s “Booth Nazi” who’s constantly harping, threatening, and giving ultimatums to your staff, they’re automatically going to tune out about everything you say. Based on their perceived level of your expertise in staff training, and your level of comfort in speaking to groups, you might not want to tackle it alone. There are a number of seasoned industry veterans who specialize in exhibit staff training. Interview them, find out about their style of training [ ]; what services they offer [ ]; and how much they are willing to customize to your staff’s needs, training time, [etc…].

Ms Adams goes on to say not to allow, what appears to be high fees, stop your efforts in training your trade show displays staff; but to consider the cost a long-term investment. Her point that it is hard to put a price on professionalism- as your staff will be able to engage prospects efficiently in a shorter period of time- is a great one. The additional leads garnered and sales made will help offset the travel- and other related costs-of having personnel attend tradeshows.

Pramod Tiwari - About Author:
Industry guru, dynamic speaker, humorous trainer and writer, Candy Adams, CTSM, CME, CEM, CMM, CMP, provides strategic and tactical exhibit project management. For consultation on utilizing trade show displays effectively, visit her website,

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Advertising Articles Subscribe to RSS

Join a coupon exchange club and trade the coupons
Published by Gayathri Devi on February 10th 2012 | Business
To get started, start saving coupons for the products you use and even for the stuf...
Fruit Machine Suppliers can be really useful to the licensed trade
Published by Mary Porter on July 1st 2012 | Business
Although there are various fruit machine suppliers around, there is one firm which really stands out...
The growing need of trade printing
Published by Angie Turner on June 13th 2012 | Business
The concept of trade printing is not a new one. It generated from the need of the businesses that ne...
Opportunities for trade lead on B2B platform
Published by Minal Dussal on April 20th 2012 | Business
Business to Business Market Place is portal to provide the business opportunity for to promote their...
Standout at a trade fair and put Exhibition Stands to the test
Published by Angie Turner on June 19th 2012 | Business
What’s the easiest way to attract a large crowd to your stall at a forthcoming exhibition? Have a...
Trading precious metal… similar to trade as in stock exchange
Published by Trademetals on June 25th 2012 | Business
Trading precious metals is more than just investing money to buy gold. Talking about the economy inv...
How to get good success in trade show fair?
Published by Stephen Mayfield on July 4th 2012 | Advertising
You can find the business persons from the same niche at trade show fairs and commercial events. If ...
Watch the reality show- Real Housewives of Beverly Hills
Published by Jamessms on April 6th 2012 | Business
The reality show ‘The Real Housewives of Beverly Hills’ is one which is totally worth the watch....
Learn a new trade and try your hand at City and Guilds Plastering
Published by Julia Roger on March 6th 2012 | Business
Been made redundant by your previous employer? Struggling to find a job in a stormy market sector a...
The benefits of an excellent investing platform for easy foreign trade investing
Published by Angelo Harper on December 8th 2011 | Business
Whenever you happen to be yearning to show out to become an excellent foreign trade trader, then you...