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Tips on How to Succeed with Your Telemarketing Campaign

By Anika Davis Subscribe to RSS | July 23rd 2012 | Views:
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Naturally, nobody wants to fail, but more often than not, even the best-laid telemarketing campaigns may fail before it even starts.

Here are some of the best tips you could try to guarantee success prior to starting your succeeding introductory call campaigns.

* Develop a convincing call script. A well-written sales script aids you when it comes to controlling the flow of conversation and this provides you with an efficiently planned guide—yes, it’s simply made as a guideline. Perhaps the most widespread error telemarketers make in terms of formulating their call scripts is that they concentrate on their brands’ and products’ features instead of their prospects’ needs.

Once you get to know those needs, ask yourself if your offer and message are that compelling and convincing enough to make them act on it. How could you provide these prospects with peace of mind? Time and again, calling qualified business sales leads which are within a similar niche as a present client would provide you the authority you need in order to earn their trust.

* Throw engaging and interesting questions. If you are the prospective buyer, have you ever received that outbound telemarketing call from a person who’s clearly not at all interested in presenting solutions for your problems or needs? They are those who’d rather  go on and on just like the tireless Energizer bunny jabbering regarding their own merchandise or services, and not engaging you---the listener at the other end of the conversation.

For the callers, if you've already secured the decision maker to speak with you, never make the mistake of merely talking about you or your firm; ask insightful questions which will help you know more regarding your leads and prospects and whatever their current circumstances are. Always pay attention to the details. In order to establish rapport, interact the listener in a conversation. When creating scripts, be sure that it’s engaging enough and packed with queries that can be answerable with more than just a simple ‘yes’ or ‘no’. Try asking interesting questions to glean more facts from them so that you can help seek solutions to their problems and difficulties. For instance, you can ask your prospects about the lead generation endeavors they have been up to, the types of leads they had, etc.

* Establish attainable expectations. Realistically speaking, just how many telephone calls could you make in 1 hour? On the average, a maximum of 25 calls an hour is already good. Nevertheless, it still depends on the sales script, the caller, and how the entire phone conversation went with every prospect. The number of calls you produce usually mirrors the quantity of successful business appointments you could possibly make. But then again, the quality of calls and the conversation is equally crucial. It is deemed ineffective if a sales representative can generate plenty of dials without the meaningful and engaging conversations.

So how many good responses must you expect? It still depends on several factors. There are campaigns which considers a single positive response an hour reasonable, whilst for other firms, it could be a single positive response for each 8 hours of call.

Anika Davis - About Author:
Anika Davis is a marketing executive for Leads and Appointments. And has a proven track record in helping b2b companies generate qualified sales leads through telemarketing, search engine marketing and email marketing. Find more lead generation tips and how to's at http://www.leadsandappointments.com

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