Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

The Impact of Digital Printing

By Robyn Marquand Subscribe to RSS | May 23rd 2012 | Views:
loading
 
  



There has been no greater effect on the print industry over recent years than the introduction of digital printing. As technologies have gone from strength to strength, it is fast becoming the go to medium for businesses throughout the country. Ideal for short and long runs, on-demand printing and time sensitive campaign runs, the flexibility afforded by printing digitally is a huge benefit to many – both in initial investment and return on investment.

In the best print companies, there are a number of techniques which can be used for digital printing. Methods include electrophotography (using dry and liquid toner), laser imaging on photographic paper, thermal transfer (dye sublimation transfer and mass transfer) and most commonly, inkjet printing.

Electrophotography digital printing uses the application of liquid or dry toner onto photoreceptive surfaces, upon which a charge is produced from a laser or similar light source. This transfers the toner either directly to paper or to paper through a blanket sheet, which is then fused to create the intended image.

The best quality images are produced using liquid toner, due to the extremely fine particles produced, to achieve photo-like quality products. With a high print speed and consistent results, it is the technique which many larger scale and fast moving companies employ to really deliver effective marketing and advertising.

Laser imaging, also known as digital photo printing, uses lasers or other light forms to produce photo-realistic images on silver-halide photographic paper. It is one of the most popular techniques for wide-format photo production and is also increasingly used for digital-photo finishing. Able to deliver true colours, it acts as a very good advertising medium when stunning impact is required.

Thermal transfer digital printing applies heat, using diffusion or sublimation, to a thin carrier film, transferring dye molecules or coloured coating to a coated receiver sheet. The heat is typically emitted from a computer controlled laser array, though it can also use technology similar to that found in thermal fax machines. This method is very effective at producing high quality colour prints.

The most popular digital printing method in use today is inkjet, which uses small drops of ink produced by a computer controlled actuator. There are three common applications of inkjet technology; Piezo, Continuous-Flow and Thermal, each of which relates to different actuator set-ups, delivering unique results. Each application tends to combine dye-based or pigmented aqueous inks.

The droplets released by the nozzles hit the surface to be printed on, which is typically paper, and produce minute dots. The image creation is controlled to form precise patterns which can be modified by professional print companies through the amending of droplet size, actuator speed, surface types. This allows for exceedingly high quality finishes to be achieved.

Obtaining the best results with digital printing, no matter what technique is used, requires a professional approach, both in regards to design and execution. Some of the most effective marketing campaigns and print runs tend to use a combination of methods, depending on the final ambition. This is where professional consultation can really help to save money and generate positive reactions.

Robyn Marquand - About Author:
Robyn has worked in the print industry for various printing companies for many years, and writes extensively for Minuteman Press in Australia. Find out more about digital printing and other printing services at http://www.minutemanpress.com.au

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/the-impact-of-digital-printing.htm

Related Advertising Articles Subscribe to RSS

Printing online is the best way of printing your business promotional materials
Published by Khatrin on January 27th 2012 | Advertising
Every time you order printing products and services from a printer especially an online printer, mos...
 
Get different screen printing, t shirt printing services at accenttshirts
Published by Selinadicousta on July 9th 2012 | Business
Las Vegas is a town that many people visit and is also a big producer of tee shirts that can be take...
 
A1 Acetate is just one of the printing services that Ezeeplan can offer
Published by James Blee on June 17th 2012 | Business
Our most popular service is to translate content from smaller scales to A1 acetate or paper sizes. H...
 
The calendar printing from the Calendar Company is of the highest quality
Published by Julia Roger on March 9th 2012 | Advertising
The bespoke calendar printing service that we offer is not generally offered by competing calendar p...
 
Where to turn when only the finest Presentation printing will suffice
Published by James Blee on July 16th 2012 | Advertising
Quite rightly you expect the best from Presentation printing and insist on using the skills of a com...
 
Right personality and style must be incorporated in poster printing
Published by Griff_anjaneth on January 26th 2012 | Advertising
Poster printing is all about style and personality. When most of you want to differentiate your busi...
 
What to notice in an online printing service
Published by Ireenekyoko on January 30th 2012 | Advertising
When it comes to planning and printing business promotional tools and materials for your business....
 
Why Leaflet printing is good for marketing purposes
Published by Mary Porter on June 28th 2012 | Business
Want to tell customers about your products, your latest brands and the brilliant service that you pr...
 
Customized t shirts|screen printing Las Vegas
Published by Selinadicousta on July 6th 2012 | Business
T-shirts often serve as a form of self-expression. The words and graphics that people wear give them...
 
Color printing for business needs
Published by Glyn Jones on August 9th 2012 | Business
Full color printing services are increasingly preferred the black and white cards for the simple rea...
 
Multicolour – multi-faceted printing solutions
Published by Neera Aggarwal on March 15th 2012 | Advertising
Multicolour is a printing agency dealing in an array of designing and printing solutions and product...
 
Giclee printing London explained
Published by on June 16th 2012 | Business
Giclee printing London may be something that you are not overly familiar with unless you are a fan o...
 
Advantage of wholesale printing services
Published by Louis Philips on January 13th 2012 | Advertising
Only a small time ago, wholesale printing was reasonably typical for a quote to be prepared and sent...
 
Black and Orange is a full service design agency that offers digital printing services and so much more
Published by Angie Turner on June 18th 2012 | Business
Black and Orange Creative is a full service design agency with a wealth of experience, and the creat...
 
Aspects to remember when poster printing
Published by Griff_anjaneth on January 25th 2012 | Advertising
There are all kinds of means for you to advertise or promote a cause, idea, service or a product. Th...
 
Folders printing are the new marketing strategy and you do not want to be left behind
Published by Raymond H. Barr on July 24th 2012 | Advertising
When it comes to advertising as well as marketing, people are always looking for something modern to...
 
Custom screen printing t-shirts
Published by Selinadicousta on July 23rd 2012 | Business
When people are selecting a company to make them a bulk order of tees, there are certain things that...
 
Leaflet printing and exhibition graphics
Published by Mary Porter on June 25th 2012 | Business
There are many ways that you can do this when you look into cheap printing....
 
Websites that aggregates a significant number of printing Uniqueskins.com coupons or codes
Published by Manohar Sai on January 9th 2012 | Business
It is wise to read all the terms and conditions of each website you sign up for and familiarize your...
 
Some basic ideas about a full service advertising agency
Published by Luehazel on January 19th 2012 | Advertising
Their services also help in enhancing public relations & promotional activities. An integrated agenc...