Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

The Future of Outdoor Digital Advertising

By Harry Tan Subscribe to RSS | January 26th 2012 | Views:
loading
 
  



The ever increasing and advancing technologies have caused a great change on how people live. But more importantly, it has changed the advertising industry. As people become more and more inclined to technologies and digital media, they become less exposed to traditional forms of advertising such as print, radio and even TV advertisements. Only out of home advertising was able to overcome this challenge by incorporating outdoor digital media into their platforms.

According to the Outdoor Advertising Association of America (OAAA), Digital Billboards make up a small percentage of the estimated more than 400,000 billboards scattered across the United States, with around 2,400 digital displays. More marketers and advertisers are resorting to outdoor Digital Media advertising and are expected to still increase as more options become available. The greatest benefit of this form of advertising is its ability to reach on- the- go consumers. When incorporated into existing out of home advertising campaigns, digital media elements are able to provide advertisers with an opportunity to reach consumers much closer to the point of sale. With the right message displayed at just the right time has the potential to influence a consumer’s purchases while in a specific location. An outdoor digital advertising campaign that shows sequential ads that change every 8 to 10 seconds and can generate 10 times the revenue of a poster that displays a single advertisement.

Outdoor Advertising Agencies and advertisers are now working on new strategies and techniques to keep their business growing even during today’s tough and challenging economic times. Outdoor advertising spend is expected to reach 6.4 billion dollars this year in the United States alone and it is predicted to still increase to 7.6 billion dollars by the year 2016. Revenues for Outdoor Digital Advertising are also expected to grow to 3.7 billion dollars by the year 2013 which is a big increase from the 2.2 billion dollar revenue in the year 2009.

Digital Out of Home Advertising is still in its infancy and as technologies and digital tools continue to be created and improved, so will outdoor digital advertising. There are already a lot of benefits that traditional outdoor advertising offers to advertisers and marketers but there are still numerous opportunities and possibilities that are left to be explored. As newsprints, radio and TV advertisement continue to struggle on how to overcome the digital age challenge and how to effectively engage consumers better, outdoor advertising is flexible enough to adapt to the changing cultures of its consumers.

Harry Tan - About Author:
Top Advertising Agency, SMRT Media, offers Effective Advertising Campaigns which includes Digital Billboards and Taxi Advertising. For more, visit their site at http://smrtmedia.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/the-future-of-outdoor-digital-advertising.htm

Related Advertising Articles Subscribe to RSS

How to select the most effective advertising media
Published by Harry Tan on April 11th 2012 | Advertising
Our 21st century lives have been bombarded, blurred and “overkilled” with advertising on TV, mov...
 
Custom umbrellas for all your advertising needs
Published by Sodapromo on June 29th 2012 | Advertising
The goal of an advertising program is to attract as many customers as possible towards business. Da...
 
Banner advertising is your best option
Published by Harry Tan on March 12th 2012 | Advertising
If you ever need a cost effective way to spread the word about your business, or advertise a sale, t...
 
Brand Building Using Digital Media advertising Tools
Published by Rickkymartin on December 12th 2011 | Advertising
The article summarizes the power of digital display and advertising signs that can not only help in ...
 
Use Roller Banner Stands for fast and effective advertising
Published by Mary Porter on June 15th 2012 | Business
If you are looking for the most desirable roller banner stands which are in pristine condition then ...
 
Advertising trucks and advertising on vehicles
Published by RodBulldog on February 20th 2012 | Advertising
To increase the popularity of your business, billboard trucks are used. Mobile billboard trucks are ...
 
LCD enclosure, the best protection for outdoor digital signage
Published by Mathu Heden on December 12th 2011 | Advertising
First we have to discuss on the topic what LCD enclosure is then we will discuss on another topic. A...
 
Digital billboards advertising
Published by Harry Tan on March 19th 2012 | Advertising
Billboard marketing is something is something that just about everyone is familiar with, they line m...
 
Advertise through Bus shelter advertising
Published by Harry Tan on March 12th 2012 | Advertising
A key element of marketing is advertising. You can market your business through a variety of adverti...
 
Ideas for Planning an outdoor kitchens
Published by Mark Taylor on August 21st 2012 | Business
These zone points when framed out exactly can make a great outdoor kitchen. All that is needed is pr...
 
Use of advertising equipments
Published by Ronny Smith on February 28th 2012 | Advertising
There are many types of advertising equipments which are very helpful for to acquire lead in sales. ...
 
Unforgettable bus shelter advertising
Published by Harry Tan on April 27th 2012 | Business
The world of advertising, particularly outdoor advertising, is expanding. There are more options tha...
 
Get your own space for free advertising space and all the free information about advertising
Published by Harry on April 5th 2012 | Business
Being able to online advertise your website, business or sale purchase of anything, and if you have ...
 
Why do you need an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
When creating and advertising campaign, it’s important that you make the best and most effective o...
 
High quality, maximum impact TV advertising
Published by James Blee on July 13th 2012 | Advertising
Guerillascope, based in London are professionals in this very niche field of media planning coverin...
 
Outdoor advertising tools: Effective method of promotion
Published by Fastsignstoronto on July 24th 2012 | Advertising
Attractive sign boards, posters, banners and other kinds of outdoor advertising tools are necessary ...
 
The benefits of outdoor digital advertising
Published by Harry Tan on April 23rd 2012 | Advertising
In this fast- paced and highly competitive generation wherein consumers are constantly demanding for...
 
Reasons why bumper stickers are useful in advertising!
Published by John Davis on December 21st 2011 | Business
Many of these printing companies are at a antagonism with each other and that is why they offer chea...
 
A growing opportunity with digital billboard advertising
Published by Harry Tan on March 12th 2012 | Advertising
Indeed, these are revolutionary times for the outdoor advertising industry. Once considered the leas...
 
Launch a new product with expert guidance from a creative advertising agency
Published by Robbie Lue on January 31st 2012 | Advertising
Searching the right advertising agency is not an easy task. Since many agencies are available with a...