Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

The Advertising Agency

By Harry Tan Subscribe to RSS | January 24th 2012 | Views:
loading
 
  



Advertising is an important part of business. Part of the success of the business depends on the success of the company’s advertising campaigns. It is through advertising that businesses are able to gather more customers, gain more profit, and increase brand awareness. This is all for the benefit of the company even for new and small businesses. But for those new in the business, it may be advisable to enlist the help of an advertising agency. Advertising agencies can provide not only advice but also knowledge on what works best for a company or business.

There are six basic functions of an advertising agency. The first function is in the area of contract and communication between the Advertising Agency and the advertiser. The advertiser whom the agency serves is called the ‘client’ or the account. This is because the client hands over the responsibility of spending and maintaining accounts of its advertising budget to the advertising agency they chose. But the one who the client contacts and communicates mainly with is known as the account executive.

The next important function is research. Agencies and Out of Home Media Owners use research as a tool for them to be able to comprehend the market or the target audience to whom the product or service is meant to be advertised. Researching target consumers are also able to help develop creative ideas and media plans by using the preferences and habits of the consumers to tailor the ad to their needs. An added benefit of this is that it can also help the client or the advertiser to improve their product or service to suit the needs of their consumer.

Another function of an advertising agency is the creative department which is where ideas are born and the persuasive advertising message is created. It is where the marketing concept is converted into a communication concept that is powerful enough to induce a purchase. While the creative department is responsible for how the ad would look like, the media department is responsible for its platform. It is estimated that 10 percent of the advertising budget is spent on creating advertisements while 90 percent of the advertising budget is spent on media. This shows how important the platform is for an Effective Advertising. Even the most effective advertisement is ineffective if it does now reach the right potential consumer.

The next function is the production department which is the one concerned with the production of the advertising materials, and finally, the financial management, who handles the business area and finances of the agency. The major source of income of the advertising agency is the 15 percent commission received from the media and all other suppliers of advertising material.

Outdoor Advertising Agencies will be able to provide advertisers with the right solutions for their Outdoor Advertising campaigns. The help that they will be able to provide increased the chance for the advertisement to succeed and for the company to gain profit from it.

Harry Tan - About Author:
SMRT Media, Singapore's Best Advertising Agency in Outdoor Advertising offers excellent Advertising Campaigns like Taxi Advertising. Learn more about the company, visit their site http://smrtmedia.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/the-advertising-agency.htm

Related Advertising Articles Subscribe to RSS

Advertising trucks and advertising on vehicles
Published by RodBulldog on February 20th 2012 | Advertising
To increase the popularity of your business, billboard trucks are used. Mobile billboard trucks are ...
 
Different advertising methods and its impact on public
Published by Annphilip on March 7th 2012 | Advertising
Advertisements multidimensional focus helps in sales promotion and general awareness. Most of the ma...
 
How to select the most effective advertising media
Published by Harry Tan on April 11th 2012 | Advertising
Our 21st century lives have been bombarded, blurred and “overkilled” with advertising on TV, mov...
 
What to look for in an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
Advertising can do wonders for a business but the problem is, is that it costs a lot and most busine...
 
Privilege Advertisers are required to Try Omnichannel Marketing and advertising tactics to thrive and additionally Succeed
Published by ArchibaldPerez on June 23rd 2012 | Business
Luxury brand solutions are being along with us for centuries, make sure you can use men and women th...
 
Outdoor advertising tools: Effective method of promotion
Published by Fastsignstoronto on July 24th 2012 | Advertising
Attractive sign boards, posters, banners and other kinds of outdoor advertising tools are necessary ...
 
Facebook marketing and advertising and also Protect Web pages
Published by Shyam Singh on April 12th 2012 | Advertising
The initial idea will be you need to produce a fantastic report. Using a fantastic report, you'll be...
 
Brand Building Using Digital Media advertising Tools
Published by Rickkymartin on December 12th 2011 | Advertising
The article summarizes the power of digital display and advertising signs that can not only help in ...
 
Launch a new product with expert guidance from a creative advertising agency
Published by Robbie Lue on January 31st 2012 | Advertising
Searching the right advertising agency is not an easy task. Since many agencies are available with a...
 
Upgrade your exhibition booth with advanced advertising equipments
Published by Ronny Smith on May 7th 2012 | Advertising
there are different types of advertising equipments, which will help you to upgrade your exhibition ...
 
Approaches in Marketing and advertising and Selling Iphones
Published by Tiago Costa on May 3rd 2012 | Business
If you are an aspiring businessman who wishes to start a business on selling Iphone and also other k...
 
Outdoor advertising banners as a great promotional sales strategy
Published by Harry Tan on April 11th 2012 | Advertising
Every business needs a great advertising and promotional campaign to become a highly competitive mar...
 
Bus shelter advertising: a brilliant advertising medium
Published by Harry Tan on March 16th 2012 | Advertising
There are a lot of people around the world who wait for a bus every day. And these idle moments wher...
 
Why rattan furniture are suspicious top for outdoor purpose
Published by Addamsmith on April 24th 2012 | Business
Rattan furniture is considered best from several points of view for outdoor purpose, about which we ...
 
Role of advertising equipment in the exhibition
Published by Ronny Smith on April 26th 2012 | Advertising
In order to promote your products or services you need different types of advertising equipments whi...
 
Digital billboards advertising
Published by Harry Tan on March 19th 2012 | Advertising
Billboard marketing is something is something that just about everyone is familiar with, they line m...
 
Critical questions for effective advertising
Published by Harry Tan on March 19th 2012 | Advertising
As an entrepreneur and marketer, it is important that you know how to create effective advertisement...
 
Looking for the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
With the advances of technology and the introduction of digital methods, the advertising world has c...
 
Use Roller Banner Stands for fast and effective advertising
Published by Mary Porter on June 15th 2012 | Business
If you are looking for the most desirable roller banner stands which are in pristine condition then ...
 
How to make the best out of home advertising campaign?
Published by Harry Tan on March 1st 2012 | Advertising
Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings a...