Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Strategies for Digital Billboard Advertising

By Harry Tan Subscribe to RSS | April 13th 2012 | Views:
loading
 
  



In this day and age, where technology is already a big part of our lives, it only makes sense that we incorporate these technologies as a new method of advertising. Digital billboard advertising is a relatively new technique that offers the flexibility and speed of digital computing to the constantly changing world of marketing and visual communication. Whether it be notifying drivers of impending changes in road safety conditions or informing customers of the latest money-saving deal, digital billboard advertising is an efficient, practical method of releasing information. And here are a few strategies for this modern medium of outdoor advertising.

1. LED Displays

The first strategy for Digital Billboard Advertising is to use LED displays. LED displays have been used for a number of years to display information. It stands for Light Emitting Diode. You can see such displays outside of most banks in the tall display signs that show information such as the date, weather or announcements regarding the bank. The letters and number appear to scroll across an electronic board. And inside the display is a computer that turns small lights on and off in an order that produces this readout. Even though advancements have been made in LED light technology, these, however, mostly impact the size of the lights themselves. With smaller lights, the complexity of information can be increased.

2. Networked flat screen TVs

Flat screen TVs are no longer for your home only. You can also use it Advertising and Marketing. Advertisers and marketers use this medium to display current events, important information, news, and of course, for business promotion. Concerto, Xibo and EnQii are just some of the examples of software solutions for setting up a network of television screens that disseminate information across an entire community. By connecting all of these output devices to a network, altering information on a large scale becomes much simpler. They can be seen in highways, Subway Advertising wherein they are placed on terminals and train tunnels, and even in Airport Advertising.

3. Computer generated holograph

Although it is not as common as the other forms of digital billboard advertising, holographic displays have the ability to catch the eye perhaps more effectively than other elements due to their immersed, three-dimensional quality. Holographs are created using lights and lasers that serve to make up the illusion that a three-dimensional object is present in an environment. A moving virtual person could appear in a store to answer questions or direct you toward an important sale. Or a computer generated cartoon character could approach children and lecture them on safety upon entering a theme park or playground. The only reason that this advertising technique is not as popular is because of the time involved in developing realistic 3D projections and the cost associated with expensive multi-projection units. But as the demand for more Effective Advertising increases, I’m sure that this technique will come in handy especially for those wanting a unique and incredibly eye-catching advertisement for their business.

Harry Tan - About Author:
Best Advertising Agency, SMRTMedia, located in Singapore, has a wide range of Outdoor Advertising and Marketingcampaigns that can exposes businesses to target audience through SMRTMedia’s Effective Advertisingstrategies.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/strategies-for-digital-billboard-advertising.htm

Related Advertising Articles Subscribe to RSS

Role and significance of advertising tools in promotional events.
Published by Ronny Smith on May 15th 2012 | Advertising
there are many types of advertising equipments, which are very important for the purpose of advertis...
 
How to make the best out of home advertising campaign?
Published by Harry Tan on March 1st 2012 | Advertising
Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings a...
 
Launch a new product with expert guidance from a creative advertising agency
Published by Robbie Lue on January 31st 2012 | Advertising
Searching the right advertising agency is not an easy task. Since many agencies are available with a...
 
Critical questions for effective advertising
Published by Harry Tan on March 19th 2012 | Advertising
As an entrepreneur and marketer, it is important that you know how to create effective advertisement...
 
The importance of bus shelter advertising
Published by Harry Tan on April 25th 2012 | Advertising
Bus shelters are as old as their counterpart, the buses. They are very important because they make s...
 
Choosing the mobile advertising network that’s right for you
Published by Brian Morris on December 12th 2011 | Advertising
As we move further and further into the 21st century, we find that mobile devices are getting smarte...
 
High quality, maximum impact TV advertising
Published by James Blee on July 13th 2012 | Advertising
Guerillascope, based in London are professionals in this very niche field of media planning coverin...
 
Top Reasons why out of home advertising can boost the impact of other media
Published by Harry Tan on April 27th 2012 | Advertising
A media mix is a strategy of advertising wherein various advertising media or platforms are used for...
 
Some basic ideas about a full service advertising agency
Published by Luehazel on January 19th 2012 | Advertising
Their services also help in enhancing public relations & promotional activities. An integrated agenc...
 
Looking for the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
With the advances of technology and the introduction of digital methods, the advertising world has c...
 
Digital Billboard Advertising as a great tool for advertising
Published by Harry Tan on March 19th 2012 | Advertising
Right now, a revolution is taking place. Technology has become an essential part in our lives whethe...
 
How to make the best out of home advertising and marketing campaign?
Published by Harry Tan on May 25th 2012 | Advertising
Advertising has been everywhere and around us since the Rock Age when cavemen attracted cavern artwo...
 
Things to pay attention while choosing an advertising agency
Published by Peter Nicolson on February 3rd 2012 | Advertising
Potential of advertisement is much more beyond brand promotion. Advertisement strategy, if prepared ...
 
The benefits of outdoor digital advertising
Published by Harry Tan on April 23rd 2012 | Advertising
In this fast- paced and highly competitive generation wherein consumers are constantly demanding for...
 
Make maximum utilization of advertising equipments for having an effective exhibition
Published by Ronny Smith on May 8th 2012 | Advertising
there are different types of advertising equipments which will help you to make a powerful impressio...
 
Use Roller Banner Stands for fast and effective advertising
Published by Mary Porter on June 15th 2012 | Business
If you are looking for the most desirable roller banner stands which are in pristine condition then ...
 
Advertising using Outdoor advertising banners
Published by Harry Tan on March 12th 2012 | Advertising
Vinyl banners are very popular these days. They have become a staple part of any kind of advertising...
 
Outdoor advertising tools: Effective method of promotion
Published by Fastsignstoronto on July 24th 2012 | Advertising
Attractive sign boards, posters, banners and other kinds of outdoor advertising tools are necessary ...
 
Techniques for effective advertising
Published by Harry Tan on April 23rd 2012 | Business
Advertising is all about the way information about products and services is presented. Advertisement...
 
Creative advertising agency ensures highly effective promotion of products
Published by Robbie Lue on January 2nd 2012 | Advertising
The uniqueness about creative advertising agency is that it takes up every task in the most innovati...