Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Strategies for Digital Billboard Advertising

By Harry Tan Subscribe to RSS | April 13th 2012 | Views:

In this day and age, where technology is already a big part of our lives, it only makes sense that we incorporate these technologies as a new method of advertising. Digital billboard advertising is a relatively new technique that offers the flexibility and speed of digital computing to the constantly changing world of marketing and visual communication. Whether it be notifying drivers of impending changes in road safety conditions or informing customers of the latest money-saving deal, digital billboard advertising is an efficient, practical method of releasing information. And here are a few strategies for this modern medium of outdoor advertising.

1. LED Displays

The first strategy for Digital Billboard Advertising is to use LED displays. LED displays have been used for a number of years to display information. It stands for Light Emitting Diode. You can see such displays outside of most banks in the tall display signs that show information such as the date, weather or announcements regarding the bank. The letters and number appear to scroll across an electronic board. And inside the display is a computer that turns small lights on and off in an order that produces this readout. Even though advancements have been made in LED light technology, these, however, mostly impact the size of the lights themselves. With smaller lights, the complexity of information can be increased.

2. Networked flat screen TVs

Flat screen TVs are no longer for your home only. You can also use it Advertising and Marketing. Advertisers and marketers use this medium to display current events, important information, news, and of course, for business promotion. Concerto, Xibo and EnQii are just some of the examples of software solutions for setting up a network of television screens that disseminate information across an entire community. By connecting all of these output devices to a network, altering information on a large scale becomes much simpler. They can be seen in highways, Subway Advertising wherein they are placed on terminals and train tunnels, and even in Airport Advertising.

3. Computer generated holograph

Although it is not as common as the other forms of digital billboard advertising, holographic displays have the ability to catch the eye perhaps more effectively than other elements due to their immersed, three-dimensional quality. Holographs are created using lights and lasers that serve to make up the illusion that a three-dimensional object is present in an environment. A moving virtual person could appear in a store to answer questions or direct you toward an important sale. Or a computer generated cartoon character could approach children and lecture them on safety upon entering a theme park or playground. The only reason that this advertising technique is not as popular is because of the time involved in developing realistic 3D projections and the cost associated with expensive multi-projection units. But as the demand for more Effective Advertising increases, I’m sure that this technique will come in handy especially for those wanting a unique and incredibly eye-catching advertisement for their business.

Harry Tan - About Author:
Best Advertising Agency, SMRTMedia, located in Singapore, has a wide range of Outdoor Advertising and Marketingcampaigns that can exposes businesses to target audience through SMRTMedia’s Effective Advertisingstrategies.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Advertising Articles Subscribe to RSS

Techniques for effective advertising
Published by Harry Tan on April 23rd 2012 | Business
Advertising is all about the way information about products and services is presented. Advertisement...
How to make the best out of home advertising campaign?
Published by Harry Tan on March 1st 2012 | Advertising
Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings a...
Reasons why bumper stickers are useful in advertising!
Published by John Davis on December 21st 2011 | Business
Many of these printing companies are at a antagonism with each other and that is why they offer chea...
Role of advertising equipment in the exhibition
Published by Ronny Smith on April 26th 2012 | Advertising
In order to promote your products or services you need different types of advertising equipments whi...
Bumper Stickers, Smart advertising at low prices
Published by Raymond H. Barr on July 2nd 2012 | Advertising
Bumper label printing are used for promotion of numerous kinds of services. Bumper stickers are usua...
Useful equipments for advertising the products to increase the sales.
Published by Rickkymartin on December 30th 2011 | Advertising
A display is a type of advertisement that conveys a message through visual medium. Displays play an ...
Brand Building Using Digital Media advertising Tools
Published by Rickkymartin on December 12th 2011 | Advertising
The article summarizes the power of digital display and advertising signs that can not only help in ...
Traditional cum modern advertising tools for effective advertisement
Published by Ronny Smith on June 4th 2012 | Advertising
With the increasing inventions in the modern technology, advertising world is also affect with these...
Digital billboards advertising
Published by Harry Tan on March 19th 2012 | Advertising
Billboard marketing is something is something that just about everyone is familiar with, they line m...
Things to pay attention while choosing an advertising agency
Published by Peter Nicolson on February 3rd 2012 | Advertising
Potential of advertisement is much more beyond brand promotion. Advertisement strategy, if prepared ...
How to create Effective Advertising through outdoor advertising
Published by Harry Tan on April 11th 2012 | Advertising
Advertising is a highly effective medium as long as you approach it correctly. It can bring you more...
How to get the best results from the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
It doesn’t matter if you work with a full-service advertising agency or have an in-house marketing...
Make maximum utilization of advertising equipments for having an effective exhibition
Published by Ronny Smith on May 8th 2012 | Advertising
there are different types of advertising equipments which will help you to make a powerful impressio...
Advertising using Outdoor advertising banners
Published by Harry Tan on March 12th 2012 | Advertising
Vinyl banners are very popular these days. They have become a staple part of any kind of advertising...
Approaches in Marketing and advertising and Selling Iphones
Published by Tiago Costa on May 3rd 2012 | Business
If you are an aspiring businessman who wishes to start a business on selling Iphone and also other k...
Use of advertising equipments
Published by Ronny Smith on February 28th 2012 | Advertising
There are many types of advertising equipments which are very helpful for to acquire lead in sales. ...
How to use advertising tools for effective marketing
Published by Ronny Smith on March 9th 2012 | Advertising
The use of advertising tools is also plays an important role in your marketing strategy. You will ha...
Flyers printing are the best economic solution to your company's advertising problem
Published by Raymond H. Barr on July 23rd 2012 | Advertising
Whenever there's a new company on the block, the first problem that it faces is that no one knows th...
Role and significance of advertising tools in promotional events.
Published by Ronny Smith on May 15th 2012 | Advertising
there are many types of advertising equipments, which are very important for the purpose of advertis...
Modern equipments in the modern world of advertising and education
Published by Ronny Smith on January 16th 2012 | Advertising
Modern world has made a deep impact on our lives. Education institutes are also could not escape fro...