Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Strategies for Digital Billboard Advertising

By Harry Tan Subscribe to RSS | April 13th 2012 | Views:
loading
 
  



In this day and age, where technology is already a big part of our lives, it only makes sense that we incorporate these technologies as a new method of advertising. Digital billboard advertising is a relatively new technique that offers the flexibility and speed of digital computing to the constantly changing world of marketing and visual communication. Whether it be notifying drivers of impending changes in road safety conditions or informing customers of the latest money-saving deal, digital billboard advertising is an efficient, practical method of releasing information. And here are a few strategies for this modern medium of outdoor advertising.

1. LED Displays

The first strategy for Digital Billboard Advertising is to use LED displays. LED displays have been used for a number of years to display information. It stands for Light Emitting Diode. You can see such displays outside of most banks in the tall display signs that show information such as the date, weather or announcements regarding the bank. The letters and number appear to scroll across an electronic board. And inside the display is a computer that turns small lights on and off in an order that produces this readout. Even though advancements have been made in LED light technology, these, however, mostly impact the size of the lights themselves. With smaller lights, the complexity of information can be increased.

2. Networked flat screen TVs

Flat screen TVs are no longer for your home only. You can also use it Advertising and Marketing. Advertisers and marketers use this medium to display current events, important information, news, and of course, for business promotion. Concerto, Xibo and EnQii are just some of the examples of software solutions for setting up a network of television screens that disseminate information across an entire community. By connecting all of these output devices to a network, altering information on a large scale becomes much simpler. They can be seen in highways, Subway Advertising wherein they are placed on terminals and train tunnels, and even in Airport Advertising.

3. Computer generated holograph

Although it is not as common as the other forms of digital billboard advertising, holographic displays have the ability to catch the eye perhaps more effectively than other elements due to their immersed, three-dimensional quality. Holographs are created using lights and lasers that serve to make up the illusion that a three-dimensional object is present in an environment. A moving virtual person could appear in a store to answer questions or direct you toward an important sale. Or a computer generated cartoon character could approach children and lecture them on safety upon entering a theme park or playground. The only reason that this advertising technique is not as popular is because of the time involved in developing realistic 3D projections and the cost associated with expensive multi-projection units. But as the demand for more Effective Advertising increases, I’m sure that this technique will come in handy especially for those wanting a unique and incredibly eye-catching advertisement for their business.

Harry Tan - About Author:
Best Advertising Agency, SMRTMedia, located in Singapore, has a wide range of Outdoor Advertising and Marketingcampaigns that can exposes businesses to target audience through SMRTMedia’s Effective Advertisingstrategies.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/strategies-for-digital-billboard-advertising.htm

Related Advertising Articles Subscribe to RSS

Free advertising online with Service Uncle
Published by Uncleservice on January 17th 2012 | Advertising
A Service Provider in any city across the globe can list his company’s services for FREE!
 
Floor graphics – achieving effective advertising at lower costs
Published by Mary Porter on June 16th 2012 | Business
As you search for the best way for you to market your companies portfolio of products and/or service...
 
How to make the best out of home advertising campaign?
Published by Harry Tan on March 1st 2012 | Advertising
Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings a...
 
Reasons why bumper stickers are useful in advertising!
Published by John Davis on December 21st 2011 | Business
Many of these printing companies are at a antagonism with each other and that is why they offer chea...
 
How to advertising and marketing
Published by Harry Tan on March 21st 2012 | Advertising
Successful promotion of a product, service or company requires careful planning and focused effort. ...
 
Useful equipments for advertising the products to increase the sales.
Published by Rickkymartin on December 30th 2011 | Advertising
A display is a type of advertisement that conveys a message through visual medium. Displays play an ...
 
Critical questions for effective advertising
Published by Harry Tan on March 19th 2012 | Advertising
As an entrepreneur and marketer, it is important that you know how to create effective advertisement...
 
Is outdoor advertising efficient?
Published by Roman Willard on July 1st 2012 | Advertising
The outdoor advertising market sector had gone through a purple patch of late. A sizeable numbers of...
 
Role and significance of advertising tools in promotional events.
Published by Ronny Smith on May 15th 2012 | Advertising
there are many types of advertising equipments, which are very important for the purpose of advertis...
 
How to make the best out of home advertising and marketing campaign?
Published by Harry Tan on May 25th 2012 | Advertising
Advertising has been everywhere and around us since the Rock Age when cavemen attracted cavern artwo...
 
A growing opportunity with digital billboard advertising
Published by Harry Tan on March 12th 2012 | Advertising
Indeed, these are revolutionary times for the outdoor advertising industry. Once considered the leas...
 
What to look for in an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
Advertising can do wonders for a business but the problem is, is that it costs a lot and most busine...
 
Privilege Advertisers are required to Try Omnichannel Marketing and advertising tactics to thrive and additionally Succeed
Published by ArchibaldPerez on June 23rd 2012 | Business
Luxury brand solutions are being along with us for centuries, make sure you can use men and women th...
 
Successful advertising and marketing for small businesses
Published by Harry Tan on April 23rd 2012 | Advertising
Advertising is an essential part of a business. It is the one that will help the business grow and l...
 
The importance of bus shelter advertising
Published by Harry Tan on April 25th 2012 | Advertising
Bus shelters are as old as their counterpart, the buses. They are very important because they make s...
 
Bus shelter advertising: a brilliant advertising medium
Published by Harry Tan on March 16th 2012 | Advertising
There are a lot of people around the world who wait for a bus every day. And these idle moments wher...
 
Choosing the best advertising agency for your campaign
Published by Harry Tan on March 16th 2012 | Advertising
Many outdoor advertising methods are cropping up with time. Many business owners are trying to look ...
 
Varieties of advertising equipments to please your customers
Published by Ronny Smith on March 6th 2012 | Advertising
Nowadays you need to attract your customers with different types of newly arrived advertising produc...
 
Traditional cum modern advertising tools for effective advertisement
Published by Ronny Smith on June 4th 2012 | Advertising
With the increasing inventions in the modern technology, advertising world is also affect with these...
 
Great opportunities with Digital billboard advertising
Published by Harry Tan on March 21st 2012 | Advertising
It's been shown over time that billboard marketing is an effective means of advertising one's produc...