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Straightforward Questions to Ask Your Advertising Agency

By Harry Tan Subscribe to RSS | November 28th 2011 | Views:

There are a lot of different ad agencies out there who can provide solutions to your advertising and marketing needs. Enlisting their help is quite expensive and you don’t want to waste your money on an agency that isn’t helping you at all. Choose wisely. You can make sure that the advertising agency you will pick is what you really need and right for you by asking a few questions.

1. What does the agency know about your product and services?

It’s important to make sure that your ad agency knows and understands your products and services so that they will be able to present it well. Make sure they’ve done their homework and that they know everything there is to know about your brand. Your advertisement is very crucial in representing your brand. That’s why you have to make sure the advertisement is right and that it presents the message of your brand correctly and efficiently.

2. How many clients does the agency have?

You’re paying a lot of this Advertising Agency so make sure that you’re getting what you paid for. Does the agency have enough people to work on your ad? Do they have enough resources? Make sure that the agency pays enough attention in making your advertisement possible.

3. Who are the agency’s copywriters and art directors?

It’s better to get to know who you’re working with. Make sure that you are able to meet everybody who is working on your ad campaign. Not only will this reassure you of their capabilities but it also helps you keep track of their progress.

4. What are the agency’s most successful advertising campaigns?

This will let you know how capable they are and also about how they work. It’s important to see if the track record of your agency is clean. Make sure that your agency is able to provide you with complete professionalism and great services. It also showcases how innovative and creative the agency can be.

5. What services does the agency offer?

It’s better if the agency is able to provide different platforms and rates especially for small companies. If you are rolling out a train or bus advertising campaign, you’d want your agency to provide you with a lot of possibilities for creativity and success for your Outdoor Digital Media ad campaign. Having various services, platforms and rates shows their flexibility and ability to cater for all kinds of businesses and industries.

If you’re still looking for an advertising agency to help you with your advertising and marketing needs, then check out and read reviews SMRT Media. They offer one of the largest Outdoor Advertising solutions by making use of their wide network of trains, buses, and taxis.

Harry Tan - About Author:
SMRT Media is an Outdoor Advertising Agency based in Singapore that offers reliable Outdoor Advertising Solutions. For Effective Outdoor Media Advertising Campaigns, check:

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