Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Smart Advertising and Marketing

By Harry Tan Subscribe to RSS | December 13th 2011 | Views:
loading
 
  



Everyone has something they want to say. With 2.6 million possibilities, SMRT Media makes sure your voice is heard loud and clear.

Getting your message across to millions of people can be quite difficult. But if you strategize well on where you place your advertisements, you’ll save a lot of money and effort. And the best way to reach a lot of people is through Outdoor Advertising in public transportations and systems. With millions of people commuting every day, there’s a high chance to captivate your audience. Here are some ways you can use this method of advertising:

Train Advertising

A big percentage of the adult population uses the train as a means of transportation with ages ranging from 15-34 years old. Most of the passengers have tertiary education with more females than males. If these fall in the category of your target audience then placing your advertisement here would be the best choice. This is a great chance to get the attention of your consumers while they’re waiting for the train to arrive. You can place your advertisements at the stations, on escalators, platforms or even inside the trains themselves. Your advertisement can provide a good distraction for bored passengers.

Bus Advertising [can link to relevant page?]

Buses are also another common form of public transportation. Placing your advertisements on buses provide a wider audience compared to train stations. Unlike train stations, you publicize not only to passengers but also to pedestrians or private vehicle owners. This is especially useful during heavy traffic when people are given a lot of time to see your advertisement. We’ve always seen it happen in movies when a character is walking down the street, looking for signs and a bus passes by carrying the message that they wanted to see. It’s one of the very effective Out of Home Advertising strategies because it’s getting your message across to a lot of people.

Taxi Advertising [can link to relevant page?]

Another way you can use public transportation to advertise is through taxi cabs. There’s a lot of flexibility in using taxis for advertising because they’re everywhere and can go anywhere. They’re accessible to places buses and trains can’t reach such as hotels, restaurants, airports, etc. Ads placed on taxis provide high frequency of exposure and targets all road users. With taxis, your message goes where the people go.

These three forms of public transportation can provide you with a huge amount of exposure with minimal cost. SMRT Media enables you to advertise using over 100 trains, 65 stations, 3000 taxis, 6 bus interchanges and about 900 buses.

Harry Tan - About Author:
SMRT Media is an Outdoor Advertising Agency based in Singapore that offers reliable Outdoor Advertising Solutions. For Effective Outdoor Media Advertising Campaigns, check: http://smrtmedia.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/smart-advertising-and-marketing.htm

Related Advertising Articles Subscribe to RSS

How to select the most effective advertising media
Published by Harry Tan on April 11th 2012 | Advertising
Our 21st century lives have been bombarded, blurred and “overkilled” with advertising on TV, mov...
 
Facebook marketing and advertising and also Protect Web pages
Published by Shyam Singh on April 12th 2012 | Advertising
The initial idea will be you need to produce a fantastic report. Using a fantastic report, you'll be...
 
Brand Building Using Digital Media advertising Tools
Published by Rickkymartin on December 12th 2011 | Advertising
The article summarizes the power of digital display and advertising signs that can not only help in ...
 
Outdoor advertising banners as a great promotional sales strategy
Published by Harry Tan on April 11th 2012 | Advertising
Every business needs a great advertising and promotional campaign to become a highly competitive mar...
 
Importance of advertising equipments in the advertising event
Published by Stephen Mayfield on May 22nd 2012 | Advertising
there are different kinds of advertising equipments which are very helpful for you to have an effect...
 
Bus shelter advertising: a brilliant advertising medium
Published by Harry Tan on March 16th 2012 | Advertising
There are a lot of people around the world who wait for a bus every day. And these idle moments wher...
 
Now is the time to start an advertising franchise
Published by Mark Green on June 4th 2012 | Advertising
The advertising and marketing industry is one of the most vibrant business sectors throughout the wo...
 
Free advertising online with Service Uncle
Published by Uncleservice on January 17th 2012 | Advertising
A Service Provider in any city across the globe can list his company’s services for FREE!
 
Why do you need an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
When creating and advertising campaign, it’s important that you make the best and most effective o...
 
Bumper Stickers, Smart advertising at low prices
Published by Raymond H. Barr on July 2nd 2012 | Advertising
Bumper label printing are used for promotion of numerous kinds of services. Bumper stickers are usua...
 
How to create Effective Advertising through outdoor advertising
Published by Harry Tan on April 11th 2012 | Advertising
Advertising is a highly effective medium as long as you approach it correctly. It can bring you more...
 
Modern equipments in the modern world of advertising and education
Published by Ronny Smith on January 16th 2012 | Advertising
Modern world has made a deep impact on our lives. Education institutes are also could not escape fro...
 
Is outdoor advertising efficient?
Published by Roman Willard on July 1st 2012 | Advertising
The outdoor advertising market sector had gone through a purple patch of late. A sizeable numbers of...
 
Advertise through Bus shelter advertising
Published by Harry Tan on March 12th 2012 | Advertising
A key element of marketing is advertising. You can market your business through a variety of adverti...
 
The Local Answer - Our advertising works, we know because our customers tell us!
Published by Jack Cooper on November 30th 2011 | Advertising
The Local Answer is a printed publication distributed monthly to over 52,00 homes in the North East ...
 
Use of advertising equipments
Published by Ronny Smith on February 28th 2012 | Advertising
There are many types of advertising equipments which are very helpful for to acquire lead in sales. ...
 
Great customer experience with airport advertising
Published by Harry Tan on March 21st 2012 | Advertising
There are different means, arts and tools of communication. Advertising is one such art of communica...
 
Great opportunities with Digital billboard advertising
Published by Harry Tan on March 21st 2012 | Advertising
It's been shown over time that billboard marketing is an effective means of advertising one's produc...
 
The importance of bus shelter advertising
Published by Harry Tan on April 25th 2012 | Advertising
Bus shelters are as old as their counterpart, the buses. They are very important because they make s...
 
How to bus shelter advertising
Published by Harry Tan on April 11th 2012 | Advertising
Outdoor advertising has many forms and it is one of the fastest growing areas of advertising in the ...