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Rules in Creating Excellent Promotional Calendars

By Andrew Michaels Subscribe to RSS | March 20th 2012 | Views:

Back in the old days, advertising is done mostly through media. This refers to radio, TV, and newspaper ads. But because these avenues are expensive for small businesses, they are not so hot these days. The introduction of the Internet has rendered these once popular strategies so expensive, that’s why a lot of business owners have decided to turn to the Internet. But because not everyone is online these days, it’s still important to invest in printed marketing pieces. The question now is which printed materials should you invest in. Which material will give you wide-ranging market exposure without spending a bundle?

One good answer to that question is the tent calendar. Calendar printing is not a new strategy but it proves to be effective event in today’s high tech business world. After all, we all still need to check on the calendar from time to time. It’s a usual practice that has to be done by everyone. With a promotional tent calendar, you can be sure to put your name in front of people for an entire year.

In designing your calendar, it is important that you think of your business and image and your customers as well. You have to come up a design that will effectively promote your brand and the kind of business you have. Keep in mind that your calendar will be displayed year-round, so you have to make sure that it is designed impressively. Follow these pointers if you want to create the perfect custom calendars for your business:

1> Start with a good plan. Before anything else, you have to have a good plan. You need to think of how you want your calendar to look like and what message you want to convey to people. It will help if you take a look at your business and the products or services you offer and also consider who your target market is. This will help you come up with a plan that will let you maximize your resources.

2> Consider the layout. Since you will be creating a tent calendar, you can consider one page for each month. This will give you enough room to include valuable details about your business on each page or include a space where your customers and write notes or reminders.

3> Make the font legible. Use simple and legible fonts that can be read even at a distance. You can use big fonts but make sure not to make them too big otherwise they will take so much space and overwhelm your readers.

4> Find the best printer. To guarantee the effectiveness of your calendar, look for online companies that print calendars at the most affordable price but highest quality. You have plenty of choices in print shops these days. Shop around so you find the perfect printer for the job. Be sure to ask for samples so you know what kind of job you will get from the printer.

As easy as today, you have to start planning your calendar for next year. You will be surprised to find how time-consuming it is to finish one calendar. With enough time, you don’t have to cram and finish your material right on time. Be sure to work with the experts to ensure your calendars will look exactly like you want them.

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