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Packaging Design Agencies – Why is a one-stop shop the best option?

By Bruce Willis Subscribe to RSS | March 29th 2012 | Views:

Most of the goods in the market require packaging to keep them fresh and easy to carry or handle. More importantly, these products also depend on the packaging for successful marketing. Companies therefore need a packaging design agency that can develop attractive packaging and the right messages with regards to the product to be packaged. There are many packaging design agencies available with some having online presences and which makes it easy to choose the most appropriate one for the job.

Before one-stop-shop packing design agencies were developed, the process involved using different specialty firms each of which handled one or two aspects of the packaging design process. This was an inconvenient, tedious process characterized by lots of logistical issues. Nowadays, by hiring a packaging design agency that can handle everything, from the design to the delivery phase, companies now benefit from quick turnaround times, reduced inventories, more creativity and better flexibility. All these aspects are extremely helpful in a company’s product abilities to compete in today’s harsh marketplace.

What clients are therefore looking for is a packaging design company that can cater to everything, from the design, preproduction, print management, sourcing, prototyping and order fulfillment, to the warehousing of the packaging. Clients are also looking for packaging design agencies whose professionals they can partner with in everything, from the discerning fresh design concepts to the final printing phase. These are the kind of professionals that will work with the client in the revision(s) of their artwork while providing the necessary attention to detail and flexibility so as to allow for new ideas and thoughts. Clients also need a packaging design agency that is able to keep up with their dynamic product development process requirements and this with thorough attention to detail and high levels of graphic design creativity. The kind of creativity that is able to create an identity that represents the uniqueness or superiority of a product over others competing in the same range.

Experience and a well established packaging design agency are other requirements that clients seek so as to be assured that the design process will seamlessly proceed to fruition and be a success at the first attempt. How well the message about the product is phrased and realized on the packaging are other factors high up on clients’ checklists. Packaging design agencies need strategists, thinkers, marketers and passionate retailers to be able to craft the right messages for the product in question. The printing process and equipment also matter. For example, the current industry standard is UV printing thanks to its ability to realize rich vivacious colors, plus it can be applied on corrugate, metal and plastic surfaces, among other advantages, as compared to conventional printing.

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