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Package Design Company – an outline of optimized package design procedures

By Bruce Willis Subscribe to RSS | March 29th 2012 | Views:

As your company seeks to launch a new product or rebrand an already existing one, there is one important aspect to consider and that is packaging design. In most cases many companies don’t undertake this task internally as it is expensive to start and maintain a design department. Further, since this is not the company’s area of expertise, the end results are usually not top-notch. It is for these reasons that this task is usually outsourced to a specialty package design company. Nonetheless, you need to ensure that you are working with the right firm and to determine this you need to look at its project process.

The packaging design company should have an elaborate process that starts at the in-depth analysis of the client’s need(s). This requirement is achieved via a client interview whereby the two parties will deliberate on the goals of the brand. In this, different ways to achieve the project’s goals will be discussed so as to decide on the best route to follow. With this decided, it is time to formulate the guidelines to follow so as to realize the project successfully and this involves establishing budget estimates and timelines. With these factors and details in mind, the outsourcing firm can clearly understand the client’s goal and requirements for the packaging design project.

Research and strategizing are two crucial cornerstones for any package design company worth its salt, and they involve looking into what the competition is doing in order to have an edge over other similar products in the market. Research is also about identifying the target market so as to establish the kind of marketing structure that suits it most. The company also needs to establish the client’s brand values to enable it define the right strategy and to establish the right direction for the packaging design project.

With the strategy in mind it becomes easier to work on creating the message that the package will carry. Different ideas need to be explored so as to achieve elaborate and strategic messaging. The package design company should also explore different design options and for each come up with conceptual layouts for comparison purposes. These message and package design formats are then submitted to the client for review and approval so as to pave way for the production phase.

The package design company on its part needs to finalize on colors and other imagery considerations which include well defined final design specifications, optimization of the electronic files plus reviewing of the package design proofs. With all these in place it is all systems-go for the implementation phase, and which is about setting time and date release schedules and finally realizing the design on the packaging.

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