Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Outdoor Digital Advertising: the Digital Age’s Advertising Platform

By Harry Tan Subscribe to RSS | January 24th 2012 | Views:
loading
 
  



In the 2002 film Minority Report starring Tom Cruise, the Internet will not be the only thing watching us and getting information from us. Television will also be able to customize itself based on what it knows about us. In that futuristic world of the year 2054, advertisements will also be appearing in the air around us and talking directly to us. But the film has gradually turning into our reality. Multi-touch interfaces, retina scanners, electronic paper, and facial recognition advertising billboards are now being developed. And with the amazing speed of progress in the development of these technologies, I don’t think we would have to wait until the year 2054 to witness the film come to life. These days, it’s even normal to see Digital Billboards on highways. Outdoor digital advertising will eventually replace traditional advertising and it’s no surprise because these outdoor digital media tools allows advertisers to be highly efficient in their targeting – which is getting the message in front of the audience that really matters and tailoring that message according to the consumer’s profile.

Outdoor digital advertising is part of a brand new, on-demand experience that reaches consumers across multiple touch-points. Advertisements that might start on one medium get broadened by other mediums and then reach, using public screens, right into where people are gathering. It is expected that spending in Outdoor Digital Media will grow up to $3.7 billion by 2013 and 9.4% by 2014. Digital out of home advertising is being referred to the fourth screen of consumers and includes everything from elevator news readers to digital billboards to gas station video panels. It represents a fast-growing and Effective Advertising opportunity for marketers and outdoor advertising agencies.

Outdoor digital advertising indeed has a lot of advantages but it is still a new market that some advertisers might be unprepared to handle. Some advertising agencies are not fully comfortable with this brand new medium and thus hesitate in integrating. There is a need to explain the technological and financial potential of Digital Media advertising so that advertisers would be able to measure their return on investment more accurately. It is also important for advertisers to keep in mind that even though outdoor digital media is eye-catching, advertisements would still need to be more interactive in order to effectively engage consumers. The concern of advertisers and marketers are no longer about where else they can advertise to reach consumers but how they can use the medium to reach the consumers. Having a futuristic world like that in the movies would be really cool and amazing, just as long as privacy issues would not be violated.

Harry Tan - About Author:
Top Advertising Agency, SMRT Media, offers Effective Advertising Campaigns which includes Digital Billboards and Taxi Advertising. For more, visit their site at http://smrtmedia.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/outdoor-digital-advertising-the-digital-age-s-advertising-platform.htm

Related Advertising Articles Subscribe to RSS

Better targeting with digital billboard advertising
Published by Harry Tan on March 16th 2012 | Advertising
The needs and interests of a busy financial executive heading to work are very different from those ...
 
Techniques for effective advertising
Published by Harry Tan on April 23rd 2012 | Business
Advertising is all about the way information about products and services is presented. Advertisement...
 
Brand Building Using Digital Media advertising Tools
Published by Rickkymartin on December 12th 2011 | Advertising
The article summarizes the power of digital display and advertising signs that can not only help in ...
 
Banner advertising is your best option
Published by Harry Tan on March 12th 2012 | Advertising
If you ever need a cost effective way to spread the word about your business, or advertise a sale, t...
 
Different advertising methods and its impact on public
Published by Annphilip on March 7th 2012 | Advertising
Advertisements multidimensional focus helps in sales promotion and general awareness. Most of the ma...
 
Use of advertising equipments
Published by Ronny Smith on February 28th 2012 | Advertising
There are many types of advertising equipments which are very helpful for to acquire lead in sales. ...
 
The benefits of outdoor digital advertising
Published by Harry Tan on April 23rd 2012 | Advertising
In this fast- paced and highly competitive generation wherein consumers are constantly demanding for...
 
Top Reasons why out of home advertising can boost the impact of other media
Published by Harry Tan on April 27th 2012 | Advertising
A media mix is a strategy of advertising wherein various advertising media or platforms are used for...
 
What you need to know about digital billboard advertising
Published by Harry Tan on April 27th 2012 | Advertising
It seems that wherever digital billboards are installed, the advertisers quickly follow. This is bec...
 
A guide to effective subway advertising
Published by Harry Tan on March 12th 2012 | Advertising
Billboards cost greatly these days, and savvy outdoor ads businessmen treat it as a piece of valuabl...
 
Role of advertising equipment in the exhibition
Published by Ronny Smith on April 26th 2012 | Advertising
In order to promote your products or services you need different types of advertising equipments whi...
 
Unforgettable bus shelter advertising
Published by Harry Tan on April 27th 2012 | Business
The world of advertising, particularly outdoor advertising, is expanding. There are more options tha...
 
Upgrade your exhibition booth with advanced advertising equipments
Published by Ronny Smith on May 7th 2012 | Advertising
there are different types of advertising equipments, which will help you to upgrade your exhibition ...
 
Reasons why bumper stickers are useful in advertising!
Published by John Davis on December 21st 2011 | Business
Many of these printing companies are at a antagonism with each other and that is why they offer chea...
 
Why do you need an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
When creating and advertising campaign, it’s important that you make the best and most effective o...
 
Make maximum utilization of advertising equipments for having an effective exhibition
Published by Ronny Smith on May 8th 2012 | Advertising
there are different types of advertising equipments which will help you to make a powerful impressio...
 
Patio sets are comfortable for your outdoor activities
Published by Blossom Dana on December 24th 2011 | Business
Patio sets has become comfortable furniture to be used in the backyard for relaxation and comfort. P...
 
Bumper Stickers, Smart advertising at low prices
Published by Raymond H. Barr on July 2nd 2012 | Advertising
Bumper label printing are used for promotion of numerous kinds of services. Bumper stickers are usua...
 
Advertising using Outdoor advertising banners
Published by Harry Tan on March 12th 2012 | Advertising
Vinyl banners are very popular these days. They have become a staple part of any kind of advertising...
 
How to create Effective Advertising through outdoor advertising
Published by Harry Tan on April 11th 2012 | Advertising
Advertising is a highly effective medium as long as you approach it correctly. It can bring you more...