Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Out of Home Advertising, Social Media, and More

By Harry Tan Subscribe to RSS | April 19th 2012 | Views:
loading
 
  



The Internet and online advertising has become the top and major competitor in the advertising industry while other advertising mediums are struggling to cope with changes not only in technology but also in the consumers’ behavior patterns. Except for one medium that was able to withstand the test of time – out of home advertising. Out of home Marketing And Advertising is any type of advertising that reaches the consumers outside their homes. It includes billboards and posters seen on roadsides and transit systems.

Now that digital media are improving based on quality and becoming more affordable, outdoor advertisers and outdoor Marketing And Advertising Agencies are replacing traditional print and paper methods with outdoor digital media. Spending on digital billboards and posters is even set to double over the next five years. And with this, even social media can be used as part of the outdoor digital advertising strategy. One outdoor advertising company has offered a free iPhone application called u snap which allows consumers to take a photo of a poster they are interested in and will be given extra product information, discount vouchers and directions to the nearest retailer. There’s also potential for real-time advertising and location based marketing to present messages at the perfect time and place.

Outdoor digital advertising could also be used to determine the mood of consumers as they pass by so that the products shown in the advertisement will appeal to the consumer based on their mood. By the year 2012, DOOH networks will acquire and install emotion recognition software based on face-recognition packages. In addition, Near-Field Communications or NFC will enable customized messaging between digital signage and mobile devices which represents a long expected turn towards greater interactivity of digital media. This will allow marketers and advertisers to influence consumers with tailored advertising. This approach will also require a completely new level of advertising clips and messages that hypersensitive to the emotions of potential customers.

Outdoor digital media will soon be replacing traditional paper billboards and with these new technologies, it will allow better communication between the marketer and the consumer. The Centre for Future Studies report reveals outdoor advertising technology is going to be a lot more interactive in the near future with advertisers providing immersive brand experiences.

In the future there will be contextual advertising wherein outdoor digital advertising such as Taxi Cab Advertising will be able to adapt to specific real-life situations. There will also be multi-sensory advertising, personal preference profiles, gesture-based interaction, and advanced high-definition vending machines. Despite being the oldest form of advertising, outdoor advertising will probably be able to live on for a few more centuries.

Harry Tan - About Author:
SMRTMedia, one of the leading Advertisement Agenciesin Singapore, offers Effective Outdoor Advertising Campaigns such as Subway Advertisements, Bus Stop Advertisingand Advertising Billboard.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/out-of-home-advertising-social-media-and-more.htm

Related Advertising Articles Subscribe to RSS

Banner advertising is your best option
Published by Harry Tan on March 12th 2012 | Advertising
If you ever need a cost effective way to spread the word about your business, or advertise a sale, t...
 
Successful advertising and marketing for small businesses
Published by Harry Tan on April 23rd 2012 | Advertising
Advertising is an essential part of a business. It is the one that will help the business grow and l...
 
Approaches in Marketing and advertising and Selling Iphones
Published by Tiago Costa on May 3rd 2012 | Business
If you are an aspiring businessman who wishes to start a business on selling Iphone and also other k...
 
Advertising trucks and advertising on vehicles
Published by RodBulldog on February 20th 2012 | Advertising
To increase the popularity of your business, billboard trucks are used. Mobile billboard trucks are ...
 
What to look for in an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
Advertising can do wonders for a business but the problem is, is that it costs a lot and most busine...
 
Unforgettable bus shelter advertising
Published by Harry Tan on April 27th 2012 | Business
The world of advertising, particularly outdoor advertising, is expanding. There are more options tha...
 
Traditional cum modern advertising tools for effective advertisement
Published by Ronny Smith on June 4th 2012 | Advertising
With the increasing inventions in the modern technology, advertising world is also affect with these...
 
Bus shelter advertising: a brilliant advertising medium
Published by Harry Tan on March 16th 2012 | Advertising
There are a lot of people around the world who wait for a bus every day. And these idle moments wher...
 
Reasons why bumper stickers are useful in advertising!
Published by John Davis on December 21st 2011 | Business
Many of these printing companies are at a antagonism with each other and that is why they offer chea...
 
Creative advertising agency ensures highly effective promotion of products
Published by Robbie Lue on January 2nd 2012 | Advertising
The uniqueness about creative advertising agency is that it takes up every task in the most innovati...
 
How to use advertising tools for effective marketing
Published by Ronny Smith on March 9th 2012 | Advertising
The use of advertising tools is also plays an important role in your marketing strategy. You will ha...
 
Useful equipments for advertising the products to increase the sales.
Published by Rickkymartin on December 30th 2011 | Advertising
A display is a type of advertisement that conveys a message through visual medium. Displays play an ...
 
What you need to know about digital billboard advertising
Published by Harry Tan on April 27th 2012 | Advertising
It seems that wherever digital billboards are installed, the advertisers quickly follow. This is bec...
 
A growing opportunity with digital billboard advertising
Published by Harry Tan on March 12th 2012 | Advertising
Indeed, these are revolutionary times for the outdoor advertising industry. Once considered the leas...
 
Free advertising online with Service Uncle
Published by Uncleservice on January 17th 2012 | Advertising
A Service Provider in any city across the globe can list his company’s services for FREE!
 
Advertise through Bus shelter advertising
Published by Harry Tan on March 12th 2012 | Advertising
A key element of marketing is advertising. You can market your business through a variety of adverti...
 
Outdoor advertising banners as a great promotional sales strategy
Published by Harry Tan on April 11th 2012 | Advertising
Every business needs a great advertising and promotional campaign to become a highly competitive mar...
 
Bumper Stickers, Smart advertising at low prices
Published by Raymond H. Barr on July 2nd 2012 | Advertising
Bumper label printing are used for promotion of numerous kinds of services. Bumper stickers are usua...
 
Brand Building Using Digital Media advertising Tools
Published by Rickkymartin on December 12th 2011 | Advertising
The article summarizes the power of digital display and advertising signs that can not only help in ...
 
Role and significance of advertising tools in promotional events.
Published by Ronny Smith on May 15th 2012 | Advertising
there are many types of advertising equipments, which are very important for the purpose of advertis...