Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Online Video Marketing and TV Ads: What’s the difference?

By Contrast Design Subscribe to RSS | December 6th 2011 | Views:
loading
 
  



In the beginning there was soap – Soap Opera’s that is. Originally a radio broadcast program, soap’s migrated to TV in October 1946 when the US TV station Du Mont began broadcasting Faraway Hill, a serial based on the eternal love triangle.

Programs like Faraway Hill were called soaps because they were either owned or sponsored by detergent companies such as Proctor & Gamble and Colgate-Palmolive, to name just two.

Soaps were aimed at family centric women, and became very popular amongst that demographic as it took them away from the drudgery of daily house chores. Soaps soon became an important marketing tool to their sponsors because it allowed them to embed product messages within their text. Furthermore, soaps targeted a specific market - the housewife and end user of detergents.

As TV audiences became more sophisticated, product placement within soaps was toned down and the entertainment value was turned up. Instead of overt product placement, program producers began selling ad space around their soap schedules, thus adding a further advertising income stream to their programming content.

This new ad format focused solely on product information. The ads lasted only a few seconds and were designed as short, sharp, clear product messages.

Although initially successful, it wasn’t long before audiences became desensitized by TV ad content. In more modern times people tend to reach for the remote control and switch to another channel during TV commercial breaks.

TV ad audience penetration was and still is dependent on the ability of the TV Company to attract viewers for its programming content. Moreover, TV ads are also expensive to produce and are limited by a time constrained format.

With the advent of the Internet and the introduction of online video, advertisers, big and small, were handed a new cost effective medium through which to channel their marketing campaigns.

Unlike TV ads, online video can take on a life of their own, and can either use product placement within an entertainment format or simply be a straight forward informational text.

As an entertainment format, lasting from a few seconds to a few minutes, online video can extend the life of the advertiser’s message, much in the same way as the original soaps used to. Conversely, a TV ad only runs as long as the advertiser is willing to pay for the commercial slot within the TV Company’s programming schedule.

Furthermore, a successful online video, one which balances entertainment with information, has the potential to go viral. In other words, people who have been entertained by an online video will tell their friends and relatives about it, bringing into play the most effective form of marketing known to advertisers – word of mouth. Very few people talk about TV ads, but many millions of people do talk about online video, especially those online videos which have struck a chord with their audience.

While TV advertising slots have come down in price in response to competition from other marketing platforms, they still, nonetheless, remain beyond the reach of advertisers with small marketing budgets. On the other hand, online video, with its low entry costs, offers the small business or marketer an opportunity to reach a targeted audience without actually breaking the bank.

So, in summary, the difference between TV ads and online video is:

· Online video is a far more cost effective marketing utility than TV advertising

· Unlink TV ads, online video can extend the product message of the advertiser through entertainment

· Online video is versatile and is not constrained by time or format in the same way as TV ads. Online video can use either an entertainment or informational format

· Online video has greater potential for reaching a more targeted demographic than TV ads

For further information on how online video can help your company, why not visit our case studies page at Contrast Design

Contrast Design - About Author:
http://www.contrastdesign.co.uk/portfolio/case-studies
http://www.contrastdesign.co.uk/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/online-video-marketing-and-tv-ads-what-s-the-difference.htm

Related Advertising Articles Subscribe to RSS

Austin home relocating company
Published by Austin Larck on April 18th 2012 | Business
Our Austin home moving companies have expert in shifting antique furniture and pianos and musical in...
 
The services provided by a Groundwork London company
Published by James Blee on July 17th 2012 | Business
Groundwork London services tend to be undertaken by professional companies who specialise in all asp...
 
Your company can save money by buying used forklifts gently opportunities
Published by Bess Briana on April 1st 2012 | Business
Thinking about how the Internet has forced several companies to offer a competitive price. The Inter...
 
Best imprimerie montreal company for cartes affaire imprimerie laval and more
Published by Somjons12 on January 16th 2012 | Advertising
Arts-O-Graph is among the best imprimerie montreal company....
 
Unpicking the complicated world of SEO and examining the necessity of hiring an SEO company
Published by Rob Smith on July 25th 2012 | Advertising
The internet has been the catalyst for many positive things but it's also made things very competiti...
 
IVR Survey is essential for company in this competitive era.
Published by Snooozy on March 14th 2012 | Business
IVR survey (Interactive Voice Response) is conducted through the computer voice which interacts with...
 
Reduce company overheads by incorporating your company offshore
Published by Ademholt on July 11th 2012 | Business
Are you looking to reduce company overheads?
Did you know setting up and offshore company can le...
 
The best solution of an art and graphics company with several competencies
Published by Somjons12 on January 16th 2012 | Business
imprimerie montreal is the best option to go for some of the exclusive imprimerie for you and your c...
 
Want a good painting company in Orlando? Here’s what to look for and how to find one
Published by Daniel Painting Service on May 25th 2012 | Business
Whether you’re painting your house’s exterior or giving the interior a new look, a professional ...
 
Why you should choose RSC for your company’s Risk Assessments?
Published by Risksafetyconsultants on April 12th 2012 | Business
Health and safety consultancy Sheffield consists of experts having years of experience in the field....
 
This isn’t a DIY situation – employ an SEO company to take care of your SEO needs
Published by Rob Smith on May 3rd 2012 | Advertising
Now that the floodgates have been opened, technology continues to march briskly on, and the rise in ...
 
Importance of mail and fulfilment services offered in UK for the improvement of the development in the company
Published by Diego Hall on April 17th 2012 | Business
the best option to make further profit is to hand over your business to the mail and fulfilment serv...
 
Best reseller webhosting company – right cradle to care for your website
Published by Genevieve Ackles on December 31st 2011 | Business
The digital age we are thriving in has led us to think on continuous performance improvement strateg...
 
Monitoring delay a key factor restricting the development of IP video surveillance——http://www.apexis.com.cn
Published by Guardlyer on April 27th 2012 | Business
With the gradual promotion of the IP system, more and more professionals noted that the security of ...
 
Best qualities for moving company Regina
Published by Richard on August 5th 2012 | Business
Your belongings are the most important things for not only you but for the moving company Regina too...
 
Major benefits of high end video production services
Published by Chaitanya on June 20th 2012 | Advertising
High end video production services have rendered several benefits, especially to the television prod...
 
Upfront Consultants one of the best company, that provide in Orange County SEO services.
Published by Laptop Repair on March 14th 2012 | Business
Orange County SEO famous due to its unique quality in all over it many other companies also provide ...
 
A guide to help choose the best sheet metal fabrications company
Published by Johnsmith on August 4th 2012 | Business
A reputed fabricator will have capabilities to handle large contracts easily. Each of these stages w...
 
What to look for in a Stage Hire company
Published by Mary Porter on July 25th 2012 | Business
Try to relax when you think about a Stage Hire, forget all those things that went wrong when you hir...
 
Could Quality Management Systems be useful within your company? > Please base article around this
Published by Julia Roger on June 18th 2012 | Business
This is why we take the time to sit down and talk to our clients, to ensure that our quality managem...