Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Modular Displays and Exhibit Staff on Display

By Pramod Tiwari Subscribe to RSS | April 26th 2012 | Views:
loading
 
  



Finding the plethora of modular displays available today overwhelming; your marketing managers- after familiarizing themselves with the marketplace- picked an exhibit best suiting your company’s needs (hopefully, from exhibittrader.com) It has been a long road leading to this point: brainstorming to identify objectives and set goals; researching tradeshows to identify those best suiting your agenda; submitting all show forms and creating a master timeline. Now your team is set; or is it?

Options for modular displays are immense indeed; but whether your company chooses to use one, several, or a combination of modular displays; your booth staff will be front and center of any exhibit you create. They are the synergizing force that can make or break all the effort your marketing team has put forth thus far. So let’s return to the very important-but often overlooked-subject of booth staff training, and to the last half of Candy Adam’s article “How to Get the Most out of Your Exhibit Staff: what price professionalism?” An excellent argument for making budget allocation for staff training, the article continues by providing the following key points that all training sessions should cover:

● What makes trade show interaction different? With the sensory overload at tradeshows, interaction with the fluctuating flow of attendees presents many challenges to rookie staff members. With time as your biggest competitor, conversations need to be brief and concise – no more than 5 minutes. [ *].

● Their “host” role. Review your staff’s individual roles in the booth. Let them know that attendees’ positive memory of their exhibit experience hinges most on staff interaction. Let them know that they’re being “graded” by show attendees on a number of criteria: [*]

● Prepare them to put your company’s best foot forward with a great elevator speech. [ ] Help your staff by composing a 30-second elevator speech that states some irrefutable facts about your company [*].

● Help your staff with consistent answers to tough questions. If your organization or industry has had any recent “skeletons in the closet”, have your PR people prepare standard answers with a positive spin.

● Handling the press, industry analysts, VIP’s, key accounts and [*]. Be sure everyone working your booth knows who on your staff will handle inquiries by different types of visitors. [*]

● Teach them how to dismiss or relocate angry customers, competitors, unqualified prospects etc… [*] Be sure to touch on your company’s policy for handling less positive situations.

Industry guru, dynamic speaker, humorous trainer and writer, Candy Adams, CTSM, CME, CEM, CMM, CMP, provides strategic and tactical exhibit project management. For consultation on utilizing trade show displays effectively; to inquire about training services she provides; or to view her article in its entirety [*], visit her website, http://www.boothmom.com/.

Pramod Tiwari - About Author:
For future exhibit needs, a quick navigation feature on our homepage, exhibittrader2.com, allows quick viewing of all categories of modular displays. You can choose parameters and search by type, size, budget or keywords; and switching back and forth among product pages is a breeze. At exhibittrader.com, our sales staff works as a team to bring more talents to the table in meetings the needs of our clients.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/modular-displays-and-exhibit-staff-on-display.htm

Related Advertising Articles Subscribe to RSS

Tangent Exhibitions display stands are certain to get your product or service noticed
Published by James Blee on June 16th 2012 | Business
Here at Tangent Exhibitions we have a selection of five separate display stands designs from you to ...
 
Be it pop up displays, Pop-Up Display, or a ‘Popup’, ‘tis a Paradigm
Published by Pramod Tiwari on March 27th 2012 | Business
Pop up displays have become quite popular, owing to the cost savings and many advantages they offer....
 
The Importance of Poster display
Published by Ronny Smith on July 24th 2012 | Advertising
Highlight is on the importance of Poster display, counter display, podiums and table flags. These ar...
 
Different types of display systems and flag poles.
Published by Ronny Smith on June 4th 2012 | Advertising
there are various kinds of innovative displays and display systems, which will help you to give an o...
 
To browse through a selection of the foremost LED displays simply come to the LED Studio
Published by Mary Porter on June 27th 2012 | Business
The LED Studio was formed by a team of dedicated and professional electronics and instrumentation en...
 
Show you care with products from recycled materials
Published by James Blee on August 25th 2012 | Advertising
The world is becoming more and more aware of its carbon footprint. With landfills quickly getting f...
 
The Rosaria has a selection of the finest silver rosary beads of any business in the UK
Published by James Blee on August 25th 2012 | Advertising
Are you someone with a deep connection to spirituality and religion? Have you decided that you wish ...
 
The Rosaria has a selection of the finest silver rosary beads of any business in the UK
Published by James Blee on August 25th 2012 | Advertising
Are you someone with a deep connection to spirituality and religion? Have you decided that you wish ...
 
The Rosaria has a selection of the finest silver rosary beads of any business in the UK
Published by James Blee on August 25th 2012 | Advertising
Are you someone with a deep connection to spirituality and religion? Have you decided that you wish ...
 
Whats the Burning Issue with Wood Pellet Boilers
Published by James Blee on August 25th 2012 | Advertising
Oh wood pellet boilers, how we love thee! Only if these wood pellet boilers are of a superlative cal...
 
Whats the Burning Issue with Wood Pellet Boilers
Published by James Blee on August 25th 2012 | Advertising
Oh wood pellet boilers, how we love thee! Only if these wood pellet boilers are of a superlative cal...