Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home1/haradeep/articleside.com/configdb.php on line 8

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home1/haradeep/articleside.com/article.php on line 88
Marketing Basics: Pointers for a Result-Oriented Print Marketing Campaign

Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Marketing Basics: Pointers for a Result-Oriented Print Marketing Campaign

By Robert Johnston Subscribe to RSS | March 1st 2012 | Views:
loading
 
  



Once upon a time, print marketing was the king of the business industry. It was the only strategy businesses are taking advantage of. Every business is trying to make their printed marketing materials more impressive than the others in order to stand out. In fact, businesses are willing to spend thousands of dollars just for their print campaign.

Fast forward to today, you’re lucky if you get to receive a simple postcard or thank you card from a local business. Because online marketing is the latest trend, marketing messages and even words of appreciation are simply communicated through instant messages, social media sites, and other electronic forms of communication. Everything seems to be instant and electronic these days.

If you are a business owner and you are seriously considering the electronic bandwagon, you need to think hard first. Is it really worth it to let go of printing? Are online ads the right marketing vehicle for you? The answer will depend largely on your target customers. If your prospects and customers are senior citizens, you might not want to bother joining Facebook or Twitter because chances are your target audience doesn’t even know what those are.

If you have decided that print marketing is worth your marketing dollars, here are some basic considerations you need to look into:

1. Research your market. You need to know your market better than anything else. After all, your marketing goals will be based on your target audience. Among the important information you need to know are your target customer’s demographic, location, income, lifestyle, values, and hobbies. All this information will provide you a better understanding of your customers so you can create ads that are tailored to them.

2. Keep the design and message simple. Once you know who your target market is, you can move on to the design and message. Important things you need to know when doing this are:

- Your message has to be brief and clear. People should understand your message in one sitting. The call to action should also be strong and irresistible. Give your readers a reason to respond to your message right away.

- Use relevant images. An attractive picture will help convey your message easily and effectively. If you target market is conservative, don’t even consider using loud images. Be sure to adjust the image you use according to your target audience.

- The design should be clean. Don’t be scared of using white space. In fact, the more white space there is the more readable your message will be.

- Use simple fonts. Resist the temptation to be too creative on your material. Just keep the fonts simple so your message will be easily read. After all, no one really read ads. People just scan them.

3. Proper timing. This is an important rule to follow. Delivering your printed materials to your target audience right on time will affect the results you get. If you send them too late, no one will bother looking at your material. This makes it important to properly time the distribution of the materials in order to generate good results.

These three rules coupled with excellent printing through reliable printing companies will help you ensure that your print marketing campaign will produce good results. Remember that print media is not obsolete and not even near it. If you want to gain advantage over your competitors, start planning your print marketing campaign now.

Robert Johnston - About Author:
Visit this site for more information http://www.printplace.com

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/marketing-basics-pointers-for-a-result-oriented-print-marketing-campaign.htm

Related Advertising Articles Subscribe to RSS

Why Leaflet printing is good for marketing purposes
Published by Mary Porter on June 28th 2012 | Business
Want to tell customers about your products, your latest brands and the brilliant service that you pr...
 
Folders printing are the new marketing strategy and you do not want to be left behind
Published by Raymond H. Barr on July 24th 2012 | Advertising
When it comes to advertising as well as marketing, people are always looking for something modern to...
 
Things to think about when using promo Uniteddomains.com coupon code for printing online
Published by Manohar Sai on January 9th 2012 | Business

This happens when you've found out too late that you can't use your Uniteddomains.com ...
 
Texas Utility companies offer best prices in the industry
Published by Jordan Adam on March 28th 2012 | Business
The fundamental reason for Texas Utility companies to maintain low prices whether for Business Elect...
 
The services provided by Steel Fabrication companies
Published by James Blee on July 16th 2012 | Business
Steel fabrication companies will provide a wide range of services to many different industries that ...
 
Explore multi benefits of packing and moving companies
Published by Ankita Gupta on February 27th 2012 | Business
Packing and moving is very stressful task for most of us. Shifting from one place to another, make h...
 
Understanding how energy companies are regulated
Published by Sean Burke on April 19th 2012 | Business
How Britain's energy market is regulated for the benefit of consumers....
 
Advantage of wholesale printing services
Published by Louis Philips on January 13th 2012 | Advertising
Only a small time ago, wholesale printing was reasonably typical for a quote to be prepared and sent...
 
Avail superlative realloctaion srevice by packers and movers companies
Published by Kumari Ankita on April 20th 2012 | Business
Moving from one place to another has become part of our life. In this hyper busy world, we are no lo...
 
Offering the best and the cheapest printing facilities in Montreal Canada
Published by Coloprilreview on November 25th 2011 | Business
Imprimerie Montreal is one of the best printing and designing companies in Canada. imprimerie...
 
Scaffolding companies and their safety instructions
Published by Mobilescaff on April 11th 2012 | Business
They are known all over the world for their prompt, reliable and safe service in each and every aspe...
 
Make your pictures livelier with color printing
Published by Robert Samuels on January 2nd 2012 | Business
The inks which are used for the color printing are considered to be semi-transparent. They seem to o...
 
IS BIM worth implementing in medium sized companies?
Published by Macjohn on August 25th 2012 | Business
Implementation of Building Information Modeling has not been a major concern with large construction...
 
About PCB prototype manufacturing companies
Published by Chris Adam on January 16th 2012 | Business
Printed Circuit Board or PCB manufacturing and assembling services are delivered by several manufact...
 
Easy moving with removal companies
Published by Glyn Jones Is A Renowned SEO Expert Working For Removal Companies Surrey. They Offer Quick And Safe Packaging Surrey Services And on May 12th 2012 | Business
Moving to a new place can be a quite trouble some job. There is need to hire the reputed moving comp...
 
Where to turn when only the finest Presentation printing will suffice
Published by James Blee on July 16th 2012 | Advertising
Quite rightly you expect the best from Presentation printing and insist on using the skills of a com...
 
Many companies offer SmartSyncSoftware.com Voucher Codes as a way to magnetize new shoppers
Published by Gayathri Divyavanidevi on July 9th 2012 | Business
Many companies offer SmartSyncSoftware.com Voucher Codes as a way to magnetize new shoppers or induc...
 
Sign companies help your business to flourish
Published by SignHouston on December 28th 2011 | Advertising
With more and more companies getting established every now and then, it is not easy to hold ground i...
 
Getting Beyond the Evident Steep ledge: Pharma Couple Suffering from Online companies
Published by Alistar Cook on December 29th 2011 | Business
Prevailing business ventures really want a great amount of new development, unique things but fantas...
 
Various pricing strategies adopted by companies to improve sales
Published by Annphilip on March 8th 2012 | Business
Pricing strategy depends on both the external factors and the internal factors of an organization. S...