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Manage Your Merchandise

By Rozina Flores Subscribe to RSS | July 25th 2012 | Views:

The benefits of running a promotional merchandise program to market your business are astounding. They can help to raise brand awareness, provide you with an unlimited stream of advertising, and are a simple and cost-effective method for any business, big or small. But what exactly are the benefits? The following provides you with everything you need to know about merchandising.


Before we discuss anything else, it’s best that we outline the principal benefit of merchandising. For a fraction of your usual marketing budget, you can effectively grow your brand in new and interesting ways. Furthermore, quality merchandising acts as a more persistent reminder of your brand than any mere advertisement can – the right product can stay with prospective customers and partners for weeks or even months.


Promotional merchandising will allow you more cost-effective pricing as you usually purchase your products in bulk for mass giveaway. Under normal circumstances, products in the range are ordered on a yearly basis. Plus, if for example you only need a few extra items for a particular event, you can still benefit from the best pricing possible over the long term (as you will have already purchased the items beforehand).


You need a merchandise supplier that is as protective of your brand as you are. In ordering your merchandise, you can make it so that your brand is consistent across all products. Some manufacturers work to make sure all production is heavily quality-controlled, and make sure no anomalies arise. Companies such as Superfox, for example, understand that brand integrity is paramount.

Speed to market

Sometimes you can find yourself blind-sided by some conference or event with nothing to bring along. With a catalogue program in place, however, this problem is a thing of the past. You’ll likely be alerted when your merchandise stock is running low; making it easier for you to place orders early and keep track of everything.

By having your goods in stock when you need them, you’ll be able enjoy peace of mind knowing you’re ready for any situation. If you need more items, most reputable companies can deliver within 24-48 hours.


The level of control offered in promotional product advertising is second to none. You control your marketing budget, what the items look like, and who receives them! Indeed, you manage your merchandise the way you want to.

By now it should be clear that a proper merchandising program will take your business to the next level, all at little cost to you. The simplicity of merchandising is the reason why it’s so popular, so you need not worry about any new and daunting processes to go through. Enjoy the control, cost-effectiveness and ease of proper merchandising with Superfox.

Rozina Flores - About Author:
The author is associated with Superfox. Superfox is trusted specialists in providing promotional merchandise, personalised products and branded products that engage end-users. They work with all types of clients and are truly passionate about creating campaigns, strategies and workshops in the Health & Wellness sector.

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