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Making Trustworthy Advertising Greeting Cards

By Andrew Michaels Subscribe to RSS | December 4th 2011 | Views:
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Anybody can send greeting cards these days for advertising. The trick though is in gaining those readers’ trust. Gaining trust is not just about creating a good design or spending too much on the greeting card printer. Basically it is about forming the correct layout and design elements that will make the readers trust what your greeting cards are saying. Let me give you a few tips on how to make your own trustworthy advertising greeting cards. I have five of the most important reminders listed below.

1. Be honest and be true – First, we have the overall mindset to consider. Even with advertising greeting cards, you cannot gain trust if you do not earn it. That is why you should always have the mindset to be honest and true with your greeting cards. Do not compose the typical empty commercial advertising headline in these prints.

Make sure that your sentiments are genuine, giving your readers what they deserve when it comes to your greeting cards. So make sure that you compose a good and honest advertising headline as well as sincere content that communicate your gratitude to those people.

2. Advertise your full contact information – Now, when it comes to the content itself, make sure that you advertise your full contact information. People trust greeting cards or any other print more if it carries the full contact information of the author. This does not only include the name and the telephone number, but also the mobile numbers, email addresses as well as any online handles that the company or the author may have. This assures people that the greeting card is indeed genuine, with real people actually printing it for them.

3. Throw away the advertising clichés – Earning trust means throwing away those advertising clichés. People do not trust these lines already since they are too often used and of course many have bad experiences with other advertising prints with those lines. So never get lazy and use those advertising clichés. That is a one way street to being not trusted. Better off trying your own advertising spins as this will give a fresher and more exciting feel for your greeting cards.

4. Connect to them personally – If you can compose very specific content that connects to your greeting card readers, then you will have a good chance of getting trusted by them. This basically means that you must discuss some real issue or establish a deep emotional connection with your target readers for greeting cards.

You must know the right concepts that they have strong feelings for so that they will relate to your greeting cards better. If they feel that your cards represent something that is close to their interest, then they are more likely to trust whatever message or premise it has inside.

5. Create a high quality print – Lastly, you can help your greeting cards gain some trust quickly by creating a high quality print. Typically, greeting cards with high quality paper and inks elicit trust simply because people recognize the cost that is needed to produce those prints.

With that kind of investment, then the greeting cards cannot be considered one of those throw away cheap prints. So if you can spend a little more on greeting card printing, all the more better. You will at least gain a measure of trust since you did spend significantly on greeting card printing.

If you can pull in all these different elements together for your greeting cards, it is easier for you to gain the trust of your readers. You should be able to advertise better and more effectively with these great and trustworthy looking prints.

Andrew Michaels - About Author:
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