Magnetic Business Cards: Making your Marketing Campaign Stick
Even though they are no longer as prominent as they were in the past, print marketing remains an important part of business. Although most people these days are Internet savvy, this doesn’t mean that they no longer check their mail box. If you are a clever business owner, you would take advantage of both online and print marketing in order to get the best results.
Among the indispensable printed marketing materials that should be included in your marketing program are the business cards. When you go to networking events, business meetings, or trade shows, people will still ask for your card. They will only whip out their smartphone when the business card is not available. If you don’t have your card with you, you risk the chance of getting new contacts that later on can turn to loyal customers.
Business card marketing is not a new concept. People have been using this material for decades. The only trouble is standing out from the crowd. Because most businesses including your competitions will be creating their own business cards, you need to find a way to stand out. Even when placed with other cards, yours has to be more noticeable.
There are different ways to make your card look unique. If you have enough budgets, you can go for a magnetic business card. Magnet cards look distinct and eye-catching. They can be placed in fridge doors or any other metal surface where they will be seen consistently. Although they will cost you extra, the additional investment will surely be worth it.
Because you won’t be able to print information at the back, you need to make sure all important details will fit on the limited space in front. Include only important details such as your name, business name, logo, and contact details. All other information can be skipped and included instead on your other marketing materials. The use of simple fonts will help save space. You don’t have to use fancy and overly creative fonts. In fact, it is recommended to use standard fonts such as Arial or Times New Roman. These will help ensure your contact details are printed legibly on the card.
It can get taxing to create magnetic business card printing, so you have to make sure you hire the right print shop that will give you the best print job. Make sure the printer has good knowledge of printing magnetic cards. If you can ask for samples from the printer, that would help you get an idea on the quality of print job the printer is capable of. Keep in mind that there are plenty of printing companies out there. Research well so you find the perfect printer that will give you the best value for your investment.
Magnetic cards are unique, elegant, and creative marketing tool. They will surely give you to stand out appeal that you desire. Remember though that people will still be looking at the first impression that your card conveys, so you have to work carefully on its design. It will help to test your magnet cards first to determine people’s response before creating a massive print out. If there are changes that need to be, you can do them easily. This will surely help you maximize your cards and your marketing dollars.
Martha D. Killian - About Author:
Martha Killian has been writing articles online for about 2 years now in a trusted printing company. You can visit website for more information about business cards and tips on how to create effective online business card printing easy and cost effectively.
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