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London - the PR Capital of the World an Honestly Earned Reputation

By Andy Richards Subscribe to RSS | July 17th 2012 | Views:

PR Services London are some of the most sought after in the world, with many dubbing London the PR capital of the world. However, there is a stigma attached to this title. This article aims to weigh up the potential reality of public relations services in London truly being the best around the world, versus the claims that a lack of ethics has paved the way for this title.

The likelihood is that at some point, everyone has heard the saying that London is the PR capital of the world, but the chances are that many have heard this in a tone tarred with the brush used so frequently to talk about PR practitioners. However, does the UK rightfully deserve the title, or has it been earned through deviant tactics?

A little bit of light research will tell you that the Public Relations services in London are frequently the ‘weapon of choice’ for foreign leaders who need to redeem themselves for their controversial behaviour in the eyes of their public. Seemingly still a reason for the coining of the so-called title; it is a fact that many PR firms in London now not only run companies but also countries. Regardless of any sordid reputation laundering that may or may not go on to the extent made out in the national press, it is indisputably the truth that many big London based PR agencies earn millions through foreign contracts – case in point: Chime PLC – a leading PR firm in London earned half of its £67 million income in 2008 through this method.

However, does the fact that these authoritative bodies and people chose to use PR services London represent a lack of ethics amongst Public relations services and their practitioners in this country? No. Is it an indicator of a difference in the way that PR is handled here in the UK? Definitely.

One of the reasons that immediately springs to mind when comparing the way PR is done here in London, Vs. PR in, for example, Madagascar (one of the places frequently linked to London PR services) is social media. The UK was one of the first nations and publics to get a grasp of the social media movement, adopt it and run with it – integrating it into our society, marketing, and the consumer taking full advantage of their new found power.

Over the years since the digital revolution, brands, advertisers and PR practitioners alike have all become rapidly accustomed to spotting signs of backlash and designing strategies dedicated solely to reputation management online.

As relative experts at this, it wouldn’t be a surprise that many authoritative bodies that have begun to feel the burn of the social media induced power-flip on their own communications have turned to those who already have experience managing this. Plus which, many PR services in London have long since managed the potential of a public backlash by offering stronger, two-way communications and a much higher level of transparency, potentially a code having positive impacts if relayed around the world. There’s no two ways about it: higher transparency has to mean increased honesty. Wouldn’t this mean that these principles are being passed on to other countries?

Andy Richards - About Author:
Andy Richards has huge experience in public relation services for over 5 years now. Having witnessed many changes to the focus and practices of the profession throughout her career, Andy writes about the challenges and changes faced by today’s PR service provider in London.

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