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Interactive Outdoor Advertising

By Harry Tan Subscribe to RSS | December 12th 2011 | Views:
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What if walls could talk? What do you think they would say? And what if your outdoor advertisements could talk? Wouldn’t it be better?

Jameson, an Irish whiskey, brings a whole new definition to interactive outdoor advertising. Their advertising campaign is about an interactive wall that communicates with the audience. An image was projected to a wall and the text communicates with random people on the streets. This was a really great strategy for the advertisement to engage and interact with other people. The audiences really had fun with the advertisement and no doubt that they will never forget it. It’s the type of advertisement that stands out and reaches out to its audience in an unexpected way.

Interactive ads are really helpful in communicating your brand message to your target audience. It engages your audience and urges them to stop for a minute and listen to what you have to say. It also gives them an experience that is very personalized which is one of the qualities of effective Outdoor Media Advertising.

It’s important to try new things and think outside the box in order to stand out and grab people’s attention. And being outstanding does not necessarily mean using the latest and most advanced technologies available in the market. Sometimes it just takes a simple concept and genuine creativity.

Outdoor Advertising offers a lot of possibilities for different types of businesses. You are given differ platforms to use with different rates that would suit your budget. Any business, large or small, can make use of this medium of advertising to empower their business. It’s important however to keep in mind that advertising and marketing requires careful planning and strategizing.

Make sure your advertisements are visible. They also need to have a clear message that the audience can grasp quickly. Attracting the attention of your audience is also essential for creating successful advertising campaigns. You’ll need to do a lot of research on your target audience for you to be able to meet their demands and expectations. You have to know what your audience is looking for and use that to promote your campaign.

It is also advisable to enlist the help of an Outdoor Advertising Specialist . There are a lot of advertising agencies out there that will be able to provide you with solutions for your advertising needs.

Harry Tan - About Author:
SMRT Media is an Outdoor Advertising Agency based in Singapore that offers reliable Outdoor Advertising Solutions. For Effective Outdoor Media Advertising Campaigns, check: http://smrtmedia.com.sg/

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