Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Increase Brand Awareness through Creative Outdoor Advertising

By Harry Tan Subscribe to RSS | March 1st 2012 | Views:

Creativity is an important aspect of an advertising campaign because it is the basic ingredient for capturing the attention of a wide audience. And this is definitely true even for outdoor advertising. When it comes to advertising outdoors, there are definitely a lot more distracters than other advertising media. But the good news is that it can’t be turned off or ignored. That’s why it’s important to create unique and creative advertisements to stand out and attract the attention of consumers. In order to leave a lasting impression and become memorable for thousands of potential consumers, out of home advertising or outdoor advertising must clearly and concisely express the brand message. And here are some of the qualities that creative outdoor advertising has for increasing awareness for your brand:

1. Unforgettable

Outdoor advertising has the ability to take on many forms. Aside from billboards, there’s also taxi advertising, Digital Bus Advertising, airport advertising, and even Subway Advertising. It can incorporate outdoor digital media tools and can also be used along with other advertising media. This medium is flexible enough so that advertisers and marketers can come up with various innovative and unique advertisements that will give the consumer a new and engaging brand experience. It also allows advertisers to have that element of surprise which can make advertisements memorable for the consumer.

2. Originality

Originality is the most important creative strategy in advertising. Since consumers are constantly bombarded with advertisements and media that wants their undivided attention, it is important to have this quality that can make advertisements stand out from the crowd. It’s important that outdoor advertising remains fresh and unique in order to gain the interest of the audience. Using the same message and image with that of your competitors will also drown you out. Chances are consumers won’t be able to notice you. Why do you think Lady Gaga is so successful and well known? Well aside from being completely weird, she’s also different and unique than other artists. All great artists can sing well and they all have that passion for music no doubt. What makes Lady Gaga so special is that her personality makes her stand out. So learn from all the famous icons like Lady Gaga, Johnny Depp, and Steve Jobs. Think different.

3. Emotional Branding

In order for creative outdoor advertising to become successful and profitable, they must also be emotional. It is important that every marketer, advertiser, and Advertising Agency to know exactly how they want their customers to feel. When brand message evokes emotions such as loyalty, satisfaction, safety, comfort or excitement, it can generate a lot of positive results for the business. By being able to evoke such emotions, creative outdoor advertising can attract and retain the business’s best customers.

These creative outdoor advertising solutions can increase brand awareness and invite potential consumers for the advertiser who can execute them effectively.

Harry Tan - About Author:
SMRTMedia, leader in Advertising and Marketingprovides Successful Advertising Campaignsat an affordable rate thus making them as one of the Best Advertising Agencies in Singapore.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Advertising Articles Subscribe to RSS

Better targeting with digital billboard advertising
Published by Harry Tan on March 16th 2012 | Advertising
The needs and interests of a busy financial executive heading to work are very different from those ...
How to make the best out of home advertising campaign?
Published by Harry Tan on March 1st 2012 | Advertising
Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings a...
Reasons why bumper stickers are useful in advertising!
Published by John Davis on December 21st 2011 | Business
Many of these printing companies are at a antagonism with each other and that is why they offer chea...
Approaches in Marketing and advertising and Selling Iphones
Published by Tiago Costa on May 3rd 2012 | Business
If you are an aspiring businessman who wishes to start a business on selling Iphone and also other k...
Useful equipments for advertising the products to increase the sales.
Published by Rickkymartin on December 30th 2011 | Advertising
A display is a type of advertisement that conveys a message through visual medium. Displays play an ...
Varieties of advertising equipments to please your customers
Published by Ronny Smith on March 6th 2012 | Advertising
Nowadays you need to attract your customers with different types of newly arrived advertising produc...
Facebook marketing and advertising and also Protect Web pages
Published by Shyam Singh on April 12th 2012 | Advertising
The initial idea will be you need to produce a fantastic report. Using a fantastic report, you'll be...
Advertise through Bus shelter advertising
Published by Harry Tan on March 12th 2012 | Advertising
A key element of marketing is advertising. You can market your business through a variety of adverti...
Some basic ideas about a full service advertising agency
Published by Luehazel on January 19th 2012 | Advertising
Their services also help in enhancing public relations & promotional activities. An integrated agenc...
Why do you need an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
When creating and advertising campaign, it’s important that you make the best and most effective o...
Top Reasons why out of home advertising can boost the impact of other media
Published by Harry Tan on April 27th 2012 | Advertising
A media mix is a strategy of advertising wherein various advertising media or platforms are used for...
Countries Enact Protocols Governing the on sale Advertising campaigns related with Their own Remedies
Published by Adolph Berk on July 11th 2012 | Business
Getting larger expense is considerable downside looking at The country's healthcare industry....
The benefits of outdoor digital advertising
Published by Harry Tan on April 23rd 2012 | Advertising
In this fast- paced and highly competitive generation wherein consumers are constantly demanding for...
Looking for the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
With the advances of technology and the introduction of digital methods, the advertising world has c...
Flyers printing are the best economic solution to your company's advertising problem
Published by Raymond H. Barr on July 23rd 2012 | Advertising
Whenever there's a new company on the block, the first problem that it faces is that no one knows th...
How to create Effective Advertising through outdoor advertising
Published by Harry Tan on April 11th 2012 | Advertising
Advertising is a highly effective medium as long as you approach it correctly. It can bring you more...
The importance of bus shelter advertising
Published by Harry Tan on April 25th 2012 | Advertising
Bus shelters are as old as their counterpart, the buses. They are very important because they make s...
Choosing the mobile advertising network that’s right for you
Published by Brian Morris on December 12th 2011 | Advertising
As we move further and further into the 21st century, we find that mobile devices are getting smarte...
Modern equipments in the modern world of advertising and education
Published by Ronny Smith on January 16th 2012 | Advertising
Modern world has made a deep impact on our lives. Education institutes are also could not escape fro...
What you need to know about digital billboard advertising
Published by Harry Tan on April 27th 2012 | Advertising
It seems that wherever digital billboards are installed, the advertisers quickly follow. This is bec...