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Increase Brand Awareness through Creative Outdoor Advertising

By Harry Tan Subscribe to RSS | March 1st 2012 | Views:
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Creativity is an important aspect of an advertising campaign because it is the basic ingredient for capturing the attention of a wide audience. And this is definitely true even for outdoor advertising. When it comes to advertising outdoors, there are definitely a lot more distracters than other advertising media. But the good news is that it can’t be turned off or ignored. That’s why it’s important to create unique and creative advertisements to stand out and attract the attention of consumers. In order to leave a lasting impression and become memorable for thousands of potential consumers, out of home advertising or outdoor advertising must clearly and concisely express the brand message. And here are some of the qualities that creative outdoor advertising has for increasing awareness for your brand:

1. Unforgettable

Outdoor advertising has the ability to take on many forms. Aside from billboards, there’s also taxi advertising, Digital Bus Advertising, airport advertising, and even Subway Advertising. It can incorporate outdoor digital media tools and can also be used along with other advertising media. This medium is flexible enough so that advertisers and marketers can come up with various innovative and unique advertisements that will give the consumer a new and engaging brand experience. It also allows advertisers to have that element of surprise which can make advertisements memorable for the consumer.

2. Originality

Originality is the most important creative strategy in advertising. Since consumers are constantly bombarded with advertisements and media that wants their undivided attention, it is important to have this quality that can make advertisements stand out from the crowd. It’s important that outdoor advertising remains fresh and unique in order to gain the interest of the audience. Using the same message and image with that of your competitors will also drown you out. Chances are consumers won’t be able to notice you. Why do you think Lady Gaga is so successful and well known? Well aside from being completely weird, she’s also different and unique than other artists. All great artists can sing well and they all have that passion for music no doubt. What makes Lady Gaga so special is that her personality makes her stand out. So learn from all the famous icons like Lady Gaga, Johnny Depp, and Steve Jobs. Think different.

3. Emotional Branding

In order for creative outdoor advertising to become successful and profitable, they must also be emotional. It is important that every marketer, advertiser, and Advertising Agency to know exactly how they want their customers to feel. When brand message evokes emotions such as loyalty, satisfaction, safety, comfort or excitement, it can generate a lot of positive results for the business. By being able to evoke such emotions, creative outdoor advertising can attract and retain the business’s best customers.

These creative outdoor advertising solutions can increase brand awareness and invite potential consumers for the advertiser who can execute them effectively.

Harry Tan - About Author:
SMRTMedia, leader in Advertising and Marketingprovides Successful Advertising Campaignsat an affordable rate thus making them as one of the Best Advertising Agencies in Singapore.

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