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How to Pack Serious Marketing Power on your Stickers

By Andrew Michaels Subscribe to RSS | March 15th 2012 | Views:

Your marketing campaign won’t pay off and give you good return on investment if your marketing materials only end up in the trash. You will only waste your money if people don’t even pay attention to your message. With the tough economy and fierce competition in the market, it becomes so important to come up with a marketing approach that will make a mark on people’s mind.

Sure, you can invest in large, elaborate, and expensive marketing materials, but all that won’t make any difference to your business if they can’t even leave a lasting impression. Sometimes, it’s better if you use simple and small materials that will truly make an imprint on people’s mind rather than invest in useless and pricey materials. One ideal material worth investing in is the stickers.

Ever seen those stickers often put on car bumpers? Sometimes they have a logo or business name on them. These are what are referred to as promotional stickers. Because stickers are meant for visible posting, they are perfect in promoting brand awareness and name recall. They don’t have to be overly creative. In fact, your logo will be enough to create an eye-appealing sticker. Just keep the design simple and you can already promote your business to your target audience. If you really want your sticker to pay off, follow these simple tips:

 Go for variation. You can create several sticker designs to give you people a chance to pick the one that they would want to display. You don’t have to make the design overly creative. The simpler it is the better.

 Make your stickers worthy of people’s attention. Aside from a catchy design, you can add exciting elements on your sticker. It can be a captivating picture, valuable information, or perhaps a witty or funny catchphrase. They will surely add appeal to your material.

 Make them your mini poster or billboard. Think of how a poster or billboard delivers marketing messages. They are mostly designed for quick delivery. Do the same to your sticker and you can surely get people’s interest in no time.

 Considering putting a coupon. A discount coupon always looks interesting to people. Why not put one on your custom stickers. This will give you more chance of gaining positive response from your target audience.

 Make them look professional. The best way to do that is through a professional printing company. Although you always have the option to print on your own, it is still best if you get the help of your trusted printer. They have the capacity and equipment necessary to produce high quality stickers. But because there are plenty of choices in printing companies today, it will be best if you research first so you can find the perfect printer for the job.

 Be as creative as you want. You can take advantage of foil stamping, embossing, and die cutting to give your stickers are new look. You don’t really have to stick with the standard square or rectangle sticker. The more creative the shape is the more it will be attention-grabbing.

Designed well, your sticker printing will surely leave a good feeling and impression to your customers and prospects. Be sure to distribute them to the right people to get good response.

Andrew Michaels - About Author:
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