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How to Hire an Advertising Agency

By Harry Tan Subscribe to RSS | January 19th 2012 | Views:
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Advertising is an essential when it comes to promoting a business and with the numerous marketers out there advertising their products and services, the fight for the consumer’s attention is tougher than ever. And as the advertising industry turns competitive, there is a need for creative and talented professionals who have the right resources to help businesses with their advertising needs. That is why most businesses are turning to Advertising Agencies for help. Many small businesses lack the time, expertise, and resources to create an effective and professional ad campaign. Rather than randomly or blindly selecting an advertising agency, it is better to choose an agency that can provide a strong advertising strategy, a great sense of creativity, and the right media platform.

The first thing that comes when hiring an advertising agency is by determining what you need. Obviously, different companies have different cultures and hiring with an advertising agency would mean having to work with unfamiliar people. It would be best to choose an agency who the company can get along with. What is it that you need in the Advertising Agency that you will be hiring? There are thousands of agencies that can offer the possible approach and services that best suit your company and meet your needs.

Another technique to hiring the right agency is by looking at the advertisements you admire the most. Look for campaign that you think are smart, creative, and successful then find out what advertising agency is responsible for them. Finding out the agency responsible is really simple. You can always search on Google or look at advertising sites like Adweek or Adage and you can also call the company in the advertisement itself and ask who their agency is. There’s also the option of looking through award annuals to find the best agency. Research shows a high degree of correlation between award- winning advertising and sales results. Of the most awarded ads in the world, 82 percent to 86 percent correlate with business success. It’s only natural to hire someone whose peers have a great deal of respect for their work.

It would also be ideal to spend some time with the Advertising Agencies you are interested in hiring and try getting to know them. Take time to learn about their process, what it is, how it works, and how it might be able to fit your company and culture towards Effective Advertising. See how they would be able to address the issues concerning your brand. Review a few case studies and talk to senior principals if it’s possible. Also, narrow down your list to a few agencies of about two or three and take time to meet their teams and experience their culture. In order to find out that you are the right match for each other, you have to go out on a few dates and get to know each other first before you can commit to that relationship.

Harry Tan - About Author:
SMRT Media, Top Advertising Agency based in Singapore, offers wide range of Effective Advertising Campaigns. You can visit the Top Advertising Agency site: http://smrtmedia.com.sg/

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