Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How to Create Interactive out of Home Advertising

By Harry Tan Subscribe to RSS | January 19th 2012 | Views:
loading
 
  



The key to making an advertisement help businesses gain customers and increase their revenues is by having that “call to action” factor through interactive advertising. Interactive advertising uses online or offline interactive media to communicate with consumers and promotes products, brands, services, and public service announcements from corporate or political groups. This type of advertising draws people in by requiring the customers’ participation and letting them play with the tools provided by the advertiser or the Advertising Agency. Thus making customers spend more time with the advertisement and lengthen the exposure to the advertisement.

There are four goals for motivating the viewer or the consumer to become a participant of the interactive out of home advertising. The first one is by promoting autonomy to the consumers through the outdoor advertising. Consumers who were allowed to participate will feel less likely that the message has been forced upon them. This will decrease their resistance to the message and increase their motivation in doing what the advertisement is telling them to do. It is natural for people to seek control over their lives. They don’t want others dictating them on how to live their lives. Through interactive outdoor advertising, advertisers and Out of Home Media Owners will be able to persuade consumers in a less aggressive and less intrusive way.

Another goal is to create a sense of discovery. As consumers come to a realization through the advertisement, the message that is presented to them would feel more important and real. Interactive outdoor advertising will allow consumers to relate to the ad which in turn will increase chances of Effective Advertising. And speaking of relating to an ad, personal relevance is another goal for interactive outdoor advertising. In order for an ad to effectively persuade the consumer, the advertisement should first be relevant to the consumer’s needs. When consumers are engaged and encouraged to participate with an ad, this will provide them the opportunity to change the message to suit themselves. Allowing consumers to do so will make the advertisement interesting, consequential and relevant.

The last goal, cognitive dissonance, touches on people’s tendency to seek harmony within themselves. This refers to their preference to have connectedness or relatedness when it comes to their thoughts, feelings and actions. As consumers take action or participate through interactive outdoor advertising, it increases the likelihood that they will change their thoughts and feelings to go along with the action.

Interactivity within outdoor advertising should foster imaginary and emotional connection to the persuasive message. The goal of advertising should be to get consumers to do something in response to the ad they have just seen. Getting the consumer to interact with the brand message will make the message more effective. There is no need to invest big on Digital Media and other expensive tools just to create interactive ads. For advertisers and advertising agencies, the focus should be on how the stimulus in the advertisement interacts with the viewer’s real-life experiences and thus affect his behavior in a purchasing situation.

Harry Tan - About Author:
Top Advertising Agency, SMRT Media, offers Effective Advertising Campaigns which includes Digital Billboards and Taxi Advertising. For more, visit their site at http://smrtmedia.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/how-to-create-interactive-out-of-home-advertising.htm

Related Advertising Articles Subscribe to RSS

All Something about outdoor lanterns
Published by Chris Adam on March 5th 2012 | Advertising
It is a common known fact that having curb appeal in your home increases the face value and so much ...
 
LCD enclosure, the best protection for outdoor digital signage
Published by Mathu Heden on December 12th 2011 | Advertising
First we have to discuss on the topic what LCD enclosure is then we will discuss on another topic. A...
 
A growing opportunity with digital billboard advertising
Published by Harry Tan on March 12th 2012 | Advertising
Indeed, these are revolutionary times for the outdoor advertising industry. Once considered the leas...
 
Upgrade your exhibition booth with advanced advertising equipments
Published by Ronny Smith on May 7th 2012 | Advertising
there are different types of advertising equipments, which will help you to upgrade your exhibition ...
 
The advantages that advertising agencies offer
Published by Harry Tan on April 23rd 2012 | Advertising
Why do you advertise? To improve your business of course. Then why do you consult professionals for ...
 
Digital Billboard Advertising as a great tool for advertising
Published by Harry Tan on March 19th 2012 | Advertising
Right now, a revolution is taking place. Technology has become an essential part in our lives whethe...
 
How to create Effective Advertising through outdoor advertising
Published by Harry Tan on April 11th 2012 | Advertising
Advertising is a highly effective medium as long as you approach it correctly. It can bring you more...
 
The Local Answer - Our advertising works, we know because our customers tell us!
Published by Jack Cooper on November 30th 2011 | Advertising
The Local Answer is a printed publication distributed monthly to over 52,00 homes in the North East ...
 
Digital billboards advertising
Published by Harry Tan on March 19th 2012 | Advertising
Billboard marketing is something is something that just about everyone is familiar with, they line m...
 
Ideas for Planning an outdoor kitchens
Published by Mark Taylor on August 21st 2012 | Business
These zone points when framed out exactly can make a great outdoor kitchen. All that is needed is pr...
 
Flyers printing are the best economic solution to your company's advertising problem
Published by Raymond H. Barr on July 23rd 2012 | Advertising
Whenever there's a new company on the block, the first problem that it faces is that no one knows th...
 
Launch a new product with expert guidance from a creative advertising agency
Published by Robbie Lue on January 31st 2012 | Advertising
Searching the right advertising agency is not an easy task. Since many agencies are available with a...
 
Successful advertising and marketing for small businesses
Published by Harry Tan on April 23rd 2012 | Advertising
Advertising is an essential part of a business. It is the one that will help the business grow and l...
 
Choosing the best advertising agency for your campaign
Published by Harry Tan on March 16th 2012 | Advertising
Many outdoor advertising methods are cropping up with time. Many business owners are trying to look ...
 
The benefits of outdoor digital advertising
Published by Harry Tan on April 23rd 2012 | Advertising
In this fast- paced and highly competitive generation wherein consumers are constantly demanding for...
 
How to make the best out of home advertising campaign?
Published by Harry Tan on March 1st 2012 | Advertising
Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings a...
 
Better targeting with digital billboard advertising
Published by Harry Tan on March 16th 2012 | Advertising
The needs and interests of a busy financial executive heading to work are very different from those ...
 
Custom umbrellas for all your advertising needs
Published by Sodapromo on June 29th 2012 | Advertising
The goal of an advertising program is to attract as many customers as possible towards business. Da...
 
Now is the time to start an advertising franchise
Published by Mark Green on June 4th 2012 | Advertising
The advertising and marketing industry is one of the most vibrant business sectors throughout the wo...
 
Creative advertising agency ensures highly effective promotion of products
Published by Robbie Lue on January 2nd 2012 | Advertising
The uniqueness about creative advertising agency is that it takes up every task in the most innovati...