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How to Advertise Through Outdoor Advertising

By Harry Tan Subscribe to RSS | February 29th 2012 | Views:
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It’s not easy to advertise and promote a business or brand. There are so many things to consider and sacrifice. Advertisers and marketers would have to decide not only their campaign but also what medium to use for it. They would also have to invest time, money and effort just so that they can attract new customers and increase their profit. This means that advertising can be extremely complex for new business owners. Here is how to decide whether outdoor advertising is the right medium for the advertiser and how to get the brand more awareness and increase the business’s profits through outdoor advertising.

Outdoor advertising can be an effective way to target the difficult to reach audience. People spend most of their waking hours outside their homes which gives them more exposure to outdoor advertising. Advertisements in this medium is also made available 24 hours a day, 7 times a week which means it will always be there for the audience to view and they won’t be able to turn it off or ignore it so easily. And since outdoor advertisements are placed on the consumer’s environment, they can also be seen as non- intrusive which will help brands avoid aggravating the consumers. But despite the benefits of outdoor advertising, outdoor advertisers and Best Advertising Agencies would have to make sure they place the advertisements on the right location where there is a high amount of traffic and where the target consumers can be found. They should also make sure that advertisements are visible enough and easily understood.

The outdoor advertising market can also be quite confusing as there are more than 40 types of outdoor advertisements out there. The advertiser or marketer would also need to seek the right media space and create a relevant and engaging advertisement. With regards to this issue, advertisers and marketers can work with an outdoor Advertising and Marketing agency to help with buying the media space and coming up with a creative campaign. They have teams of professionals who can provide the solutions to the advertiser’s needs and problems. Their media team can also help finding discounts and promos on media spaces which will lessen the advertiser’s expenses. And speaking of expenses, it’s also part of the advertiser’s responsibility to come up with an advertising budget that will suit their campaign. If the advertiser or marketer has a tight budget then they can explore small scale local campaigns.

When it comes to measuring the campaigns, The Outdoor Advertising Association (OAA) can provide audience estimates for different types of outdoor advertisements and can be a good resource for large- scale campaigns. But for local campaigns, make sure that advertisements are located on areas wherein the target consumers can see them. It’s also important to research about the consumer in order to come up with a relevant campaign that will capture the consumer’s interest. Advertising agencies can also help with researching. Outdoor Digital Media can also be used so that advertisements are more interactive and engaging for the consumers.

Harry Tan - About Author:
SMRTMedia, leader in Advertising and Marketingprovides Successful Advertising Campaignsat an affordable rate thus making them as one of the Best Advertising Agencies in Singapore.

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