Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How not to make Booklets that scream “Amateur Design”

By Robert Johnston Subscribe to RSS | February 13th 2012 | Views:
loading
 
  



A lot of marketing articles and booklet printers will try to tell you the list of things you should do when designing and printing booklets. They will tell you what you need to know in order to produce exciting and compelling booklets. They will give you tips and tricks and even suggest some design strategies. As a savvy business owner, you will try to practice these tips and pointers to ensure that your materials come out as the best in the market. There’s nothing wrong will following these tips, but it’s important that you also know what not to do when creating marketing pieces. You have to educate yourself with what you should do and not do in order to produce the most rewarding booklets you can ever have.

Here are the don’ts in creating custom booklets:

1- Don’t make your logo the center price of your booklet. Sure, your logo is an important feature of your design, but it should not be the main focus. People won’t actually be spending most of their time trying to know who you are. They will be more interested in what you can offer to them. Keep in mind that marketing is not a battle of the logos. In fact, it will be best if you keep your logo small so you don’t intimidate your readers.

2- Don’t try to make your booklets a festival of the fonts. Just because there are plenty of choices in fonts these days you can use every font available anytime and anywhere you want. It’s best if you use just one or two font styles to build consistency and minimize noise on your design. If you desire for a professional and conservative image, opt for a conservative font, but if your business belongs in the creative industry, you can use stylish fonts. Just remember, font choice affect your brand image, so choose carefully.

3- Make color choices wisely. Just because a booklet makes use of a lot of colors doesn’t mean that it is effective. Sure, it is appealing to the eyes but it can be loud and intimidating to readers. It’s easy to get tempted in using various colors on your material, but remember that colors have a subliminal effect on people’s emotions. To get the right effect, you have to use colors discriminately.

4- Stop repeating things. There are some business owners who think that repeating certain kind of words will help their customers remember them. What they don’t understand is that instead of doing you good, redundancy only harms your business. You don’t have to keep repeating your name in your product, tagline, or headline. People already know it, so stop it.

5- Never use low quality photos. Unless the photo is at least 300 dpi, it won’t look good on your booklet. Be sure to use only high quality and high resolution photos to ensure good results. Ask the help of a booklet printing company if you are having doubts on the photos you intent to use.

6- Don’t copy your competitors. It’s important that you know who your competitors are but never copy them. Don’t try to imitate their materials and even their marketing campaign. It’s best to know what your customers want and from that create unique offers and materials.

Be clear, unique, and compelling. If you follow these don’ts in creating marketing booklets, you’ll look like a pro and be more enticing to your target audience.

Robert Johnston - About Author:
Visit these sites for more information
booklet printers
booklet printing company

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/how-not-to-make-booklets-that-scream-amateur-design.htm

Related Advertising Articles Subscribe to RSS

Advertising, the major expense for a company in Dubai
Published by Ashley Joseph on July 4th 2012 | Advertising
Advertising is a major expense for any business and the growing amount of businesses and companies i...
 
JNT developers;Plano roofing company, the best company in Plano
Published by JNT Developers on December 9th 2011 | Business
This is not the only purpose of the roofing but JNT developers is among those companies that do unde...
 
Trust PrintNinja for the best booklet printing
Published by AngeloEverton on March 3rd 2012 | Advertising
There are some printing companies that work round the clock and can deliver printed stuff overnight....
 
A company’s repute and the water jet cutting services
Published by Ajax William on March 16th 2012 | Business
If the reputation of a company in an industry is great, then it will be recognized, by the customers...
 
What to do and what not to do being a marketing company?
Published by Marketingspace on July 12th 2012 | Business
Becoming a marketing company associate is a fruitful way of earning money via internet sources. You ...
 
Only company in India for packing and shifting services you can rely
Published by Ankita Gupta on January 5th 2012 | Business
Thanks for visiting. All of us offer services on the loading and unloading, warehousing services, ho...
 
How to search for a good IT network support company
Published by Charles Brinkman on April 22nd 2012 | Business
If you are running a business, then you need the support for a good IT network support company. Lear...
 
Get complete IT solution only at ePixel web design company India
Published by Epixeltechnologies Tech on December 1st 2011 | Business
ePixel Technologies is a fast growing and leading PHP web development India. Website is way to get m...
 
What to look for in a Stage Hire company
Published by Mary Porter on July 25th 2012 | Business
Try to relax when you think about a Stage Hire, forget all those things that went wrong when you hir...
 
How to make employee id badges or employee identification cards for your company?
Published by Angie Turner on May 25th 2012 | Business
When a tiny to average sized business is being set up and the number of employees begins to grow,...
 
Flyers printing are the best economic solution to your company's advertising problem
Published by Raymond H. Barr on July 23rd 2012 | Advertising
Whenever there's a new company on the block, the first problem that it faces is that no one knows th...
 
Moving company Dubai: Services and benefits of hiring a professional mover
Published by Edmund Brunetti on March 13th 2012 | Business
If you are moving to Dubai, you must take professional help of the best mover for a safe & secure re...
 
Why conveyor are useful for manufacturing company
Published by Robert Sen on March 5th 2012 | Business
Conveyor is a device which is operated mechanically, by which things are transported on a moving sur...
 
Upfront Consultants one of the best company, that provide in Orange County SEO services.
Published by Laptop Repair on March 14th 2012 | Business
Orange County SEO famous due to its unique quality in all over it many other companies also provide ...
 
Get thermal insulation materials by a reliable company
Published by Christy Jackson on April 30th 2012 | Business
The article is based on the thermal insulation materials offered by the retailers. It talks about th...
 
Best reseller webhosting company – right cradle to care for your website
Published by Genevieve Ackles on December 31st 2011 | Business
The digital age we are thriving in has led us to think on continuous performance improvement strateg...
 
About my company and the services we provide
Published by Seolncr on February 28th 2012 | Business
Do you want to promote your business on the internet market? My company is one of the best online ma...
 
Eco friendly Promotional mugs and pens for your company’s marketing
Published by Julia Roger on July 12th 2012 | Business
There are a few that can be filled again whereas others contain nice smelling fragrances pooled with...
 
Tamin Theodore Kim makes business success with his software development company
Published by Colbert Raynard on March 20th 2012 | Business
Athena Software Services, Inc., owned by Tamin Theodore Kim, is just one of the prestigious third-pa...
 
Could Quality Management Systems be useful within your company? > Please base article around this
Published by Julia Roger on June 18th 2012 | Business
This is why we take the time to sit down and talk to our clients, to ensure that our quality managem...