Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How not to make Booklets that scream “Amateur Design”

By Robert Johnston Subscribe to RSS | February 13th 2012 | Views:
loading
 
  



A lot of marketing articles and booklet printers will try to tell you the list of things you should do when designing and printing booklets. They will tell you what you need to know in order to produce exciting and compelling booklets. They will give you tips and tricks and even suggest some design strategies. As a savvy business owner, you will try to practice these tips and pointers to ensure that your materials come out as the best in the market. There’s nothing wrong will following these tips, but it’s important that you also know what not to do when creating marketing pieces. You have to educate yourself with what you should do and not do in order to produce the most rewarding booklets you can ever have.

Here are the don’ts in creating custom booklets:

1- Don’t make your logo the center price of your booklet. Sure, your logo is an important feature of your design, but it should not be the main focus. People won’t actually be spending most of their time trying to know who you are. They will be more interested in what you can offer to them. Keep in mind that marketing is not a battle of the logos. In fact, it will be best if you keep your logo small so you don’t intimidate your readers.

2- Don’t try to make your booklets a festival of the fonts. Just because there are plenty of choices in fonts these days you can use every font available anytime and anywhere you want. It’s best if you use just one or two font styles to build consistency and minimize noise on your design. If you desire for a professional and conservative image, opt for a conservative font, but if your business belongs in the creative industry, you can use stylish fonts. Just remember, font choice affect your brand image, so choose carefully.

3- Make color choices wisely. Just because a booklet makes use of a lot of colors doesn’t mean that it is effective. Sure, it is appealing to the eyes but it can be loud and intimidating to readers. It’s easy to get tempted in using various colors on your material, but remember that colors have a subliminal effect on people’s emotions. To get the right effect, you have to use colors discriminately.

4- Stop repeating things. There are some business owners who think that repeating certain kind of words will help their customers remember them. What they don’t understand is that instead of doing you good, redundancy only harms your business. You don’t have to keep repeating your name in your product, tagline, or headline. People already know it, so stop it.

5- Never use low quality photos. Unless the photo is at least 300 dpi, it won’t look good on your booklet. Be sure to use only high quality and high resolution photos to ensure good results. Ask the help of a booklet printing company if you are having doubts on the photos you intent to use.

6- Don’t copy your competitors. It’s important that you know who your competitors are but never copy them. Don’t try to imitate their materials and even their marketing campaign. It’s best to know what your customers want and from that create unique offers and materials.

Be clear, unique, and compelling. If you follow these don’ts in creating marketing booklets, you’ll look like a pro and be more enticing to your target audience.

Robert Johnston - About Author:
Visit these sites for more information
booklet printers
booklet printing company

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/how-not-to-make-booklets-that-scream-amateur-design.htm

Related Advertising Articles Subscribe to RSS

What to do and what not to do being a marketing company?
Published by Marketingspace on July 12th 2012 | Business
Becoming a marketing company associate is a fruitful way of earning money via internet sources. You ...
 
An ideal shifting company with unmatched service and competitive price
Published by Kumari Ankita on December 28th 2011 | Business
Welcome to No.1 movers as well as packers. You get unmatched services from us on the loading and unl...
 
Important points to remember when registering a company in China
Published by Barker Hicks on April 28th 2012 | Business
As a foreign investor there are China Company registration guidelines that are provided by Chinese c...
 
Flat Contractor expenses can keep your company afloat
Published by Crowin Smith on February 13th 2012 | Business
The business world is influenced by the changing tides of the global economy which can be brutal to ...
 
Austin home relocating company
Published by Austin Larck on April 18th 2012 | Business
Our Austin home moving companies have expert in shifting antique furniture and pianos and musical in...
 
Choosing the best dumpster rental company
Published by Travis Killian on July 31st 2012 | Business
There are so many things you need to consider when planning to hire a dumpster rental service. As yo...
 
Promote your company with Custom Umbrellas!!!!
Published by Sodablues on January 9th 2012 | Business

There is a broad array of custom umbrellas accessible in the market at the moment constituting, ...
 
What are the Legal Requirements of Singapore company registration?
Published by Andrews Thomas on January 25th 2012 | Business
There are some easy requirements that the business owners should meet for Singapore company registra...
 
Every company must have a quality Newsletters Printing Services for effective marketing
Published by Raymond H. Barr on August 6th 2012 | Advertising
A company or a agency is only as good as its marketing technique. A fantastic company will not get m...
 
Services and benefits offered by a good trucking company
Published by Edmund Brunetti on April 9th 2012 | Business
If you are looking for freight service, flatbed hauling or any such loading service, then you should...
 
Importance of mail and fulfilment services offered in UK for the improvement of the development in the company
Published by Diego Hall on April 17th 2012 | Business
the best option to make further profit is to hand over your business to the mail and fulfilment serv...
 
When you are to choose forklift hire company
Published by Glyn Spyke Jones on May 8th 2012 | Business
Hiring the forklifts is the best alternative if your own forklift is not working due to some breakdo...
 
How to Locate the ideal company that Present SEO Services Manchester
Published by Darrell Fore on May 29th 2012 | Business
Search engine optimization or SEO is an critical marketing and advertising strategy utilised by busi...
 
Only company in India for packing and shifting services you can rely
Published by Ankita Gupta on January 5th 2012 | Business
Thanks for visiting. All of us offer services on the loading and unloading, warehousing services, ho...
 
Get thermal insulation materials by a reliable company
Published by Christy Jackson on April 30th 2012 | Business
The article is based on the thermal insulation materials offered by the retailers. It talks about th...
 
Reduce company overheads by incorporating your company offshore
Published by Ademholt on July 11th 2012 | Business
Are you looking to reduce company overheads?
Did you know setting up and offshore company can le...
 
Before you set up an E-commerce website, be sure to get the right Malaysia web design company to help you out.
Published by Jack on June 14th 2012 | Business
The E-commerce industry in Malaysia is now emerging stronger and faster than ever. Malaysia is one o...
 
Assure your company’s growth with competent marketing consultants
Published by Marketingspace on May 14th 2012 | Business
Undertaking promotional activities to advertise various products is an essential thing for any sort ...
 
Great service by a reliable packing and moving company
Published by Ankita Gupta on January 12th 2012 | Business
Packing and moving has become regular part of our life. We are constantly moving from one city to an...
 
Unpicking the complicated world of SEO and examining the necessity of hiring an SEO company
Published by Rob Smith on July 25th 2012 | Advertising
The internet has been the catalyst for many positive things but it's also made things very competiti...