Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How Digital Media is Transforming Outdoor Advertising

By Harry Tan Subscribe to RSS | February 28th 2012 | Views:
loading
 
  



During the last few years, the world has seen an explosion in the growth of information and communication technologies. But mobile phones are no longer used as mainly communication tools. Instead, they have become lifestyle products. The mobile phone has moved beyond being a mere technological object to become a key “social object” present in every aspect of our daily lives. And combining mobile with Internet and other technologies, opens new possibilities for innovative applications and new modes of interaction. These developments have now altered the potential value of outdoor advertising.

In order to remain as one of the top competitors in advertising, advertisers and Best Advertising Agencies must evolve their outdoor advertising strategy to reflect increased mobile web connectivity. They must learn to keep up with consumers who are likely to access the internet from mobile devices than desktop commuters. The way people are relating to out of home advertising will continue to evolve. Advertisers and marketers realized that consumers are filling time spent on journeys with mobile usage. This gives advertisers the opportunity to reach people who can react instantly to commercial messages when they are on the move. With outdoor advertising, there is a growing opportunity to use this new digital media power to reach people while they were on their way to making a purchase.

Through digital media, advertisers have the opportunity to enhance brand communications by integrating their outdoor advertising strategies with location- based social media services such as FourSquare and Facebook. Such location technologies can be used as a great advantage for advertisers who wish to promote their products to potential buyers passing by. This will allow consumers to interact with outdoor Digital Media while they are on the move. This also enables advertisers to tailor their advertisements according to the consumer’s desires, expectations, and even location.

Technology has definitely changed the way that consumers live and affected their behavior patterns which caused outdoor Advertising and Marketing agencies to change their approach when it comes to communicating brand messages to their target audience. This creates a lot of opportunities and possibilities for marketers to create new and innovative advertising strategies. But it also allows them to collect information from people which might raise a few privacy issues. The new generation of always on, anytime, anyplace technologies may allow for levels of convenience, but also for surveillance, unknown and unimagined by people. In this digital age, it is important to consider what effect these technologies are having on the way we grow, interact, socialize and learn.

Harry Tan - About Author:
SMRTMedia, a Singapore-Based Company, one of the Best Advertising Agenciesthat offers Successful Advertising Campaignssuch as Billboard Outdoor Advertisingand Subway Advertising.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/how-digital-media-is-transforming-outdoor-advertising.htm

Related Advertising Articles Subscribe to RSS

Privilege Advertisers are required to Try Omnichannel Marketing and advertising tactics to thrive and additionally Succeed
Published by ArchibaldPerez on June 23rd 2012 | Business
Luxury brand solutions are being along with us for centuries, make sure you can use men and women th...
 
Facebook marketing and advertising and also Protect Web pages
Published by Shyam Singh on April 12th 2012 | Advertising
The initial idea will be you need to produce a fantastic report. Using a fantastic report, you'll be...
 
Countries Enact Protocols Governing the on sale Advertising campaigns related with Their own Remedies
Published by Adolph Berk on July 11th 2012 | Business
Getting larger expense is considerable downside looking at The country's healthcare industry....
 
Digital Billboard Advertising as a great tool for advertising
Published by Harry Tan on March 19th 2012 | Advertising
Right now, a revolution is taking place. Technology has become an essential part in our lives whethe...
 
Successful advertising and marketing for small businesses
Published by Harry Tan on April 23rd 2012 | Advertising
Advertising is an essential part of a business. It is the one that will help the business grow and l...
 
How to create designed outside marketing campaigns
Published by Harry Tan on May 25th 2012 | Advertising
Consumers are constantly flooded with advertising that they tend to beat out most of them. This mean...
 
Role of advertising equipment in the exhibition
Published by Ronny Smith on April 26th 2012 | Advertising
In order to promote your products or services you need different types of advertising equipments whi...
 
Launch a new product with expert guidance from a creative advertising agency
Published by Robbie Lue on January 31st 2012 | Advertising
Searching the right advertising agency is not an easy task. Since many agencies are available with a...
 
Store t-shirts, cheap and silkscreened, large stock of shirts advertising
Published by Cami Setas on May 17th 2012 | Business
Online shop. In our shop you can buy shirts with prints for individuals, companies and teams....
 
The importance of bus shelter advertising
Published by Harry Tan on April 25th 2012 | Advertising
Bus shelters are as old as their counterpart, the buses. They are very important because they make s...
 
Modern equipments in the modern world of advertising and education
Published by Ronny Smith on January 16th 2012 | Advertising
Modern world has made a deep impact on our lives. Education institutes are also could not escape fro...
 
Floor graphics – achieving effective advertising at lower costs
Published by Mary Porter on June 16th 2012 | Business
As you search for the best way for you to market your companies portfolio of products and/or service...
 
Use of advertising equipments
Published by Ronny Smith on February 28th 2012 | Advertising
There are many types of advertising equipments which are very helpful for to acquire lead in sales. ...
 
Unforgettable bus shelter advertising
Published by Harry Tan on April 27th 2012 | Business
The world of advertising, particularly outdoor advertising, is expanding. There are more options tha...
 
Top Reasons why out of home advertising can boost the impact of other media
Published by Harry Tan on April 27th 2012 | Advertising
A media mix is a strategy of advertising wherein various advertising media or platforms are used for...
 
Brand Building Using Digital Media advertising Tools
Published by Rickkymartin on December 12th 2011 | Advertising
The article summarizes the power of digital display and advertising signs that can not only help in ...
 
Approaches in Marketing and advertising and Selling Iphones
Published by Tiago Costa on May 3rd 2012 | Business
If you are an aspiring businessman who wishes to start a business on selling Iphone and also other k...
 
Custom umbrellas for all your advertising needs
Published by Sodapromo on June 29th 2012 | Advertising
The goal of an advertising program is to attract as many customers as possible towards business. Da...
 
Upgrade your exhibition booth with advanced advertising equipments
Published by Ronny Smith on May 7th 2012 | Advertising
there are different types of advertising equipments, which will help you to upgrade your exhibition ...
 
Bumper Stickers, Smart advertising at low prices
Published by Raymond H. Barr on July 2nd 2012 | Advertising
Bumper label printing are used for promotion of numerous kinds of services. Bumper stickers are usua...