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How Digital Media is Transforming Outdoor Advertising

By Harry Tan Subscribe to RSS | February 28th 2012 | Views:
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During the last few years, the world has seen an explosion in the growth of information and communication technologies. But mobile phones are no longer used as mainly communication tools. Instead, they have become lifestyle products. The mobile phone has moved beyond being a mere technological object to become a key “social object” present in every aspect of our daily lives. And combining mobile with Internet and other technologies, opens new possibilities for innovative applications and new modes of interaction. These developments have now altered the potential value of outdoor advertising.

In order to remain as one of the top competitors in advertising, advertisers and Best Advertising Agencies must evolve their outdoor advertising strategy to reflect increased mobile web connectivity. They must learn to keep up with consumers who are likely to access the internet from mobile devices than desktop commuters. The way people are relating to out of home advertising will continue to evolve. Advertisers and marketers realized that consumers are filling time spent on journeys with mobile usage. This gives advertisers the opportunity to reach people who can react instantly to commercial messages when they are on the move. With outdoor advertising, there is a growing opportunity to use this new digital media power to reach people while they were on their way to making a purchase.

Through digital media, advertisers have the opportunity to enhance brand communications by integrating their outdoor advertising strategies with location- based social media services such as FourSquare and Facebook. Such location technologies can be used as a great advantage for advertisers who wish to promote their products to potential buyers passing by. This will allow consumers to interact with outdoor Digital Media while they are on the move. This also enables advertisers to tailor their advertisements according to the consumer’s desires, expectations, and even location.

Technology has definitely changed the way that consumers live and affected their behavior patterns which caused outdoor Advertising and Marketing agencies to change their approach when it comes to communicating brand messages to their target audience. This creates a lot of opportunities and possibilities for marketers to create new and innovative advertising strategies. But it also allows them to collect information from people which might raise a few privacy issues. The new generation of always on, anytime, anyplace technologies may allow for levels of convenience, but also for surveillance, unknown and unimagined by people. In this digital age, it is important to consider what effect these technologies are having on the way we grow, interact, socialize and learn.

Harry Tan - About Author:
SMRTMedia, a Singapore-Based Company, one of the Best Advertising Agenciesthat offers Successful Advertising Campaignssuch as Billboard Outdoor Advertisingand Subway Advertising.

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