Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How Digital Media is Transforming Outdoor Advertising

By Harry Tan Subscribe to RSS | February 28th 2012 | Views:
loading
 
  



During the last few years, the world has seen an explosion in the growth of information and communication technologies. But mobile phones are no longer used as mainly communication tools. Instead, they have become lifestyle products. The mobile phone has moved beyond being a mere technological object to become a key “social object” present in every aspect of our daily lives. And combining mobile with Internet and other technologies, opens new possibilities for innovative applications and new modes of interaction. These developments have now altered the potential value of outdoor advertising.

In order to remain as one of the top competitors in advertising, advertisers and Best Advertising Agencies must evolve their outdoor advertising strategy to reflect increased mobile web connectivity. They must learn to keep up with consumers who are likely to access the internet from mobile devices than desktop commuters. The way people are relating to out of home advertising will continue to evolve. Advertisers and marketers realized that consumers are filling time spent on journeys with mobile usage. This gives advertisers the opportunity to reach people who can react instantly to commercial messages when they are on the move. With outdoor advertising, there is a growing opportunity to use this new digital media power to reach people while they were on their way to making a purchase.

Through digital media, advertisers have the opportunity to enhance brand communications by integrating their outdoor advertising strategies with location- based social media services such as FourSquare and Facebook. Such location technologies can be used as a great advantage for advertisers who wish to promote their products to potential buyers passing by. This will allow consumers to interact with outdoor Digital Media while they are on the move. This also enables advertisers to tailor their advertisements according to the consumer’s desires, expectations, and even location.

Technology has definitely changed the way that consumers live and affected their behavior patterns which caused outdoor Advertising and Marketing agencies to change their approach when it comes to communicating brand messages to their target audience. This creates a lot of opportunities and possibilities for marketers to create new and innovative advertising strategies. But it also allows them to collect information from people which might raise a few privacy issues. The new generation of always on, anytime, anyplace technologies may allow for levels of convenience, but also for surveillance, unknown and unimagined by people. In this digital age, it is important to consider what effect these technologies are having on the way we grow, interact, socialize and learn.

Harry Tan - About Author:
SMRTMedia, a Singapore-Based Company, one of the Best Advertising Agenciesthat offers Successful Advertising Campaignssuch as Billboard Outdoor Advertisingand Subway Advertising.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/how-digital-media-is-transforming-outdoor-advertising.htm

Related Advertising Articles Subscribe to RSS

Different advertising methods and its impact on public
Published by Annphilip on March 7th 2012 | Advertising
Advertisements multidimensional focus helps in sales promotion and general awareness. Most of the ma...
 
The Local Answer - Our advertising works, we know because our customers tell us!
Published by Jack Cooper on November 30th 2011 | Advertising
The Local Answer is a printed publication distributed monthly to over 52,00 homes in the North East ...
 
Choosing the best advertising agency for your campaign
Published by Harry Tan on March 16th 2012 | Advertising
Many outdoor advertising methods are cropping up with time. Many business owners are trying to look ...
 
Now is the time to start an advertising franchise
Published by Mark Green on June 4th 2012 | Advertising
The advertising and marketing industry is one of the most vibrant business sectors throughout the wo...
 
Bus shelter advertising: a brilliant advertising medium
Published by Harry Tan on March 16th 2012 | Advertising
There are a lot of people around the world who wait for a bus every day. And these idle moments wher...
 
Approaches in Marketing and advertising and Selling Iphones
Published by Tiago Costa on May 3rd 2012 | Business
If you are an aspiring businessman who wishes to start a business on selling Iphone and also other k...
 
Get your own space for free advertising space and all the free information about advertising
Published by Harry on April 5th 2012 | Business
Being able to online advertise your website, business or sale purchase of anything, and if you have ...
 
Reasons why bumper stickers are useful in advertising!
Published by John Davis on December 21st 2011 | Business
Many of these printing companies are at a antagonism with each other and that is why they offer chea...
 
Varieties of advertising equipments to please your customers
Published by Ronny Smith on March 6th 2012 | Advertising
Nowadays you need to attract your customers with different types of newly arrived advertising produc...
 
Unforgettable bus shelter advertising
Published by Harry Tan on April 27th 2012 | Business
The world of advertising, particularly outdoor advertising, is expanding. There are more options tha...
 
Useful equipments for advertising the products to increase the sales.
Published by Rickkymartin on December 30th 2011 | Advertising
A display is a type of advertisement that conveys a message through visual medium. Displays play an ...
 
Great opportunities with Digital billboard advertising
Published by Harry Tan on March 21st 2012 | Advertising
It's been shown over time that billboard marketing is an effective means of advertising one's produc...
 
Launch a new product with expert guidance from a creative advertising agency
Published by Robbie Lue on January 31st 2012 | Advertising
Searching the right advertising agency is not an easy task. Since many agencies are available with a...
 
High quality, maximum impact TV advertising
Published by James Blee on July 13th 2012 | Advertising
Guerillascope, based in London are professionals in this very niche field of media planning coverin...
 
Things to pay attention while choosing an advertising agency
Published by Peter Nicolson on February 3rd 2012 | Advertising
Potential of advertisement is much more beyond brand promotion. Advertisement strategy, if prepared ...
 
Role and significance of advertising tools in promotional events.
Published by Ronny Smith on May 15th 2012 | Advertising
there are many types of advertising equipments, which are very important for the purpose of advertis...
 
How to bus shelter advertising
Published by Harry Tan on April 11th 2012 | Advertising
Outdoor advertising has many forms and it is one of the fastest growing areas of advertising in the ...
 
Competition for recruitment advertising is fierce
Published by Becky on January 20th 2012 | Advertising
It’s still amazing to think that the Internet has only been with us now for about 20 years. Things...
 
The benefits of outdoor digital advertising
Published by Harry Tan on April 23rd 2012 | Advertising
In this fast- paced and highly competitive generation wherein consumers are constantly demanding for...
 
Use of advertising equipments
Published by Ronny Smith on February 28th 2012 | Advertising
There are many types of advertising equipments which are very helpful for to acquire lead in sales. ...