Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Guide to Outdoor Advertising

By Harry Tan Subscribe to RSS | February 28th 2012 | Views:
loading
 
  



Advertising has been part of our culture for hundreds of years. Ever since the stone age when cavemen drew on caves, the Egyptians with their huge monuments to promote their laws, and the Greeks with their tablets to promote the next Olympics. No wonder advertising is such an essential part of a business’s promotion efforts. It is a tried and true practice that will surely reap benefits for the business and one of the methods or mediums to advertising is through outdoor advertising.

Outdoor advertising or out of home advertising is basically any advertisement that is placed outside the consumers’ homes and this could include billboards, buses, taxis, outdoor panels, malls, airports, street furniture and even train advertising. Strategically placed outdoor advertisements can be a good way to get a message across to many people. Out of home advertising extends the reach and increases the effectiveness of other advertising media such as radio, television and print ads when it uses key images, messages or taglines from these existing campaigns. In a way, it will serve as a reminder for consumers about the brand.

Outdoor digital media can also be incorporated with outdoor advertisements for outdoor digital advertising which will make advertisements more interactive and engaging. Using various Digital Media such as LED screens, augmented reality and 3D technology, Advertising and Marketing agencies can communicate the message across the consumers better. They can for real time advertising or relevant advertising by allowing the advertisements to react in real time with the environment and by tailoring it according to the needs and expectations of the consumer. There is also now a so called location based advertising which will help consumers locate places or be informed of discount whenever they are in a certain area.

Outdoor advertising has come a long way from the Stone Age, the Egyptians and the Greeks. Technology has enabled advertisers and marketers to build new platforms and strategies for better advertising. This medium is oldest advertising medium and yet it still continues to thrive today. This show how flexible this medium is and how it can adopt and adapt to the changes and challenges of time.

But freedom always comes with responsibility. The freedom to use the public environment will mean that the advertiser or the Advertising Agency will bear responsibility for any damage to the public or society. Advertisement should not distract drivers too much that it would cause accidents. And it should be protected and maintained constantly.

But aside from safety rules, there are also rules about what an outdoor ad should contain. Outdoor advertising would mean the target audience will only have a limited time to view the advertisement thus the advertiser will also have a limited time to capture the attention of the audience and convince them to buy the product or service in the advertisement. Use no more than 6 words and 8 elements in an advertisement. Make sure that the audience will be able to pick up and understand immediately the brand message. The effectiveness of outdoor advertising will be further enhanced by placing them on locations where a significant amount of traffic will see them and where the target audience is.

Harry Tan - About Author:
Advertising Agency, SMRTMedia – Singapore-Based Company, offers wide range of Successful Advertising Campaigns such as Billboards Advertisingand Digital Bus Advertising.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/guide-to-outdoor-advertising.htm

Related Advertising Articles Subscribe to RSS

Countries Enact Protocols Governing the on sale Advertising campaigns related with Their own Remedies
Published by Adolph Berk on July 11th 2012 | Business
Getting larger expense is considerable downside looking at The country's healthcare industry....
 
Banner advertising is your best option
Published by Harry Tan on March 12th 2012 | Advertising
If you ever need a cost effective way to spread the word about your business, or advertise a sale, t...
 
Creative advertising agency ensures highly effective promotion of products
Published by Robbie Lue on January 2nd 2012 | Advertising
The uniqueness about creative advertising agency is that it takes up every task in the most innovati...
 
Launch a new product with expert guidance from a creative advertising agency
Published by Robbie Lue on January 31st 2012 | Advertising
Searching the right advertising agency is not an easy task. Since many agencies are available with a...
 
Role and significance of advertising tools in promotional events.
Published by Ronny Smith on May 15th 2012 | Advertising
there are many types of advertising equipments, which are very important for the purpose of advertis...
 
Varieties of advertising equipments to please your customers
Published by Ronny Smith on March 6th 2012 | Advertising
Nowadays you need to attract your customers with different types of newly arrived advertising produc...
 
High quality, maximum impact TV advertising
Published by James Blee on July 13th 2012 | Advertising
Guerillascope, based in London are professionals in this very niche field of media planning coverin...
 
The importance of bus shelter advertising
Published by Harry Tan on April 25th 2012 | Advertising
Bus shelters are as old as their counterpart, the buses. They are very important because they make s...
 
Things to pay attention while choosing an advertising agency
Published by Peter Nicolson on February 3rd 2012 | Advertising
Potential of advertisement is much more beyond brand promotion. Advertisement strategy, if prepared ...
 
Unforgettable bus shelter advertising
Published by Harry Tan on April 27th 2012 | Business
The world of advertising, particularly outdoor advertising, is expanding. There are more options tha...
 
Different advertising methods and its impact on public
Published by Annphilip on March 7th 2012 | Advertising
Advertisements multidimensional focus helps in sales promotion and general awareness. Most of the ma...
 
How to make the best out of home advertising and marketing campaign?
Published by Harry Tan on May 25th 2012 | Advertising
Advertising has been everywhere and around us since the Rock Age when cavemen attracted cavern artwo...
 
Now is the time to start an advertising franchise
Published by Mark Green on June 4th 2012 | Advertising
The advertising and marketing industry is one of the most vibrant business sectors throughout the wo...
 
Bus shelter advertising: a brilliant advertising medium
Published by Harry Tan on March 16th 2012 | Advertising
There are a lot of people around the world who wait for a bus every day. And these idle moments wher...
 
Flyers printing are the best economic solution to your company's advertising problem
Published by Raymond H. Barr on July 23rd 2012 | Advertising
Whenever there's a new company on the block, the first problem that it faces is that no one knows th...
 
A growing opportunity with digital billboard advertising
Published by Harry Tan on March 12th 2012 | Advertising
Indeed, these are revolutionary times for the outdoor advertising industry. Once considered the leas...
 
Critical questions for effective advertising
Published by Harry Tan on March 19th 2012 | Advertising
As an entrepreneur and marketer, it is important that you know how to create effective advertisement...
 
Use of advertising equipments
Published by Ronny Smith on February 28th 2012 | Advertising
There are many types of advertising equipments which are very helpful for to acquire lead in sales. ...
 
Make maximum utilization of advertising equipments for having an effective exhibition
Published by Ronny Smith on May 8th 2012 | Advertising
there are different types of advertising equipments which will help you to make a powerful impressio...
 
How to create designed outside marketing campaigns
Published by Harry Tan on May 25th 2012 | Advertising
Consumers are constantly flooded with advertising that they tend to beat out most of them. This mean...