Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Factors to Consider when Buying Outdoor Digital Media

By Harry Tan Subscribe to RSS | January 13th 2012 | Views:
loading
 
  



There are a lot of different platforms and media available for advertising with various sizes and price range, the type of media used can contribute a lot to Advertising Campaigns’ success. The media- buying staff of an advertising agency will be the one responsible for this by doing a thorough research on various media. They are also more experienced and familiar with these outdoor digital media platforms so they should be able to develop the best media plan for you. But buying media is not that easy and there are a lot of factors to consider before choosing one.

1. Cost per thousand

Cost per thousand refers to the cost of an advertisement, placed on a particular outdoor digital media, per one thousand potential customers it reaches. It is a straightforward way to evaluate how to best spend the business’ advertising budget. This is done to determine the ratio between how much should an advertiser or advertising agency spend and how many customers the advertisement will reach. Advertisers should clarify their target audience and how many they would want to reach in order for the media staff to choose the Digital Media that best suits their needs.

2. Reach

The reach of an advertisement refers to the scope or number of audience which can safely be assumed to be affected by the advertiser’s advertising message and is usually expressed as a percentage of total audience. The amount of consumers that an advertisement can reach will contribute a lot to the campaign’s success. This is where outdoor advertising’s advantage lies. Out of Home Advertising can reach out to the millions of commuters daily and when combined with the right outdoor digital media, it will not only be exposed to a wide audience but it will also be able to capture their attention effectively.

3. Frequency

This refers to how often a consumer can be expected to be exposed to the advertiser’s message. It can differ based on media or form of advertising. But this is also where another advantage of outdoor advertising lies. Outdoor advertisements are exposed to the millions of commuters who most probably use the same form of transportation on the same route daily. So advertisers and outdoor advertising agencies can expect to have repetitive advertising in out of home advertising which will also increase the consumer’s ad recall and retention. It is important to choose the outdoor digital media that can generate a lot of frequency for the advertisement.

4. Continuity

Media- buyers, advertisers and Advertising Agencies will also need to consider the timing of their advertisements. Depending on the advertiser’s product, the advertisements can be evenly spread out over the course of a day, a week, or even a month. Knowing how long an advertisement should last is essential for booking the outdoor digital media platform.

Harry Tan - About Author:
SMRT Media, Top Advertising Agency based in Singapore, offers wide range of Effective Advertising Campaigns. You can visit the Top Advertising Agency site: http://smrtmedia.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/factors-to-consider-when-buying-outdoor-digital-media.htm

Related Advertising Articles Subscribe to RSS

Digital billboards advertising
Published by Harry Tan on March 19th 2012 | Advertising
Billboard marketing is something is something that just about everyone is familiar with, they line m...
 
What you need to know about digital billboard advertising
Published by Harry Tan on April 27th 2012 | Advertising
It seems that wherever digital billboards are installed, the advertisers quickly follow. This is bec...
 
How to get the best results from the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
It doesn’t matter if you work with a full-service advertising agency or have an in-house marketing...
 
Varieties of advertising equipments to please your customers
Published by Ronny Smith on March 6th 2012 | Advertising
Nowadays you need to attract your customers with different types of newly arrived advertising produc...
 
Custom umbrellas for all your advertising needs
Published by Sodapromo on June 29th 2012 | Advertising
The goal of an advertising program is to attract as many customers as possible towards business. Da...
 
Upgrade your exhibition booth with advanced advertising equipments
Published by Ronny Smith on May 7th 2012 | Advertising
there are different types of advertising equipments, which will help you to upgrade your exhibition ...
 
Get your own space for free advertising space and all the free information about advertising
Published by Harry on April 5th 2012 | Business
Being able to online advertise your website, business or sale purchase of anything, and if you have ...
 
The advantages that advertising agencies offer
Published by Harry Tan on April 23rd 2012 | Advertising
Why do you advertise? To improve your business of course. Then why do you consult professionals for ...
 
Role and significance of advertising tools in promotional events.
Published by Ronny Smith on May 15th 2012 | Advertising
there are many types of advertising equipments, which are very important for the purpose of advertis...
 
Critical questions for effective advertising
Published by Harry Tan on March 19th 2012 | Advertising
As an entrepreneur and marketer, it is important that you know how to create effective advertisement...
 
Advertise through Bus shelter advertising
Published by Harry Tan on March 12th 2012 | Advertising
A key element of marketing is advertising. You can market your business through a variety of adverti...
 
How to advertising and marketing
Published by Harry Tan on March 21st 2012 | Advertising
Successful promotion of a product, service or company requires careful planning and focused effort. ...
 
Tent Rental the perfect solution for outdoor events
Published by Julia Roger on December 13th 2011 | Business
Getting married in the future and considering a marquee hire for your upcoming event? Tent Rental i...
 
Digital Billboard Advertising as a great tool for advertising
Published by Harry Tan on March 19th 2012 | Advertising
Right now, a revolution is taking place. Technology has become an essential part in our lives whethe...
 
Flyers printing are the best economic solution to your company's advertising problem
Published by Raymond H. Barr on July 23rd 2012 | Advertising
Whenever there's a new company on the block, the first problem that it faces is that no one knows th...
 
Better targeting with digital billboard advertising
Published by Harry Tan on March 16th 2012 | Advertising
The needs and interests of a busy financial executive heading to work are very different from those ...
 
A guide to effective subway advertising
Published by Harry Tan on March 12th 2012 | Advertising
Billboards cost greatly these days, and savvy outdoor ads businessmen treat it as a piece of valuabl...
 
Launch a new product with expert guidance from a creative advertising agency
Published by Robbie Lue on January 31st 2012 | Advertising
Searching the right advertising agency is not an easy task. Since many agencies are available with a...
 
Privilege Advertisers are required to Try Omnichannel Marketing and advertising tactics to thrive and additionally Succeed
Published by ArchibaldPerez on June 23rd 2012 | Business
Luxury brand solutions are being along with us for centuries, make sure you can use men and women th...
 
LCD enclosure, the best protection for outdoor digital signage
Published by Mathu Heden on December 12th 2011 | Advertising
First we have to discuss on the topic what LCD enclosure is then we will discuss on another topic. A...