Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Factors to Consider when Buying Outdoor Digital Media

By Harry Tan Subscribe to RSS | January 13th 2012 | Views:
loading
 
  



There are a lot of different platforms and media available for advertising with various sizes and price range, the type of media used can contribute a lot to Advertising Campaigns’ success. The media- buying staff of an advertising agency will be the one responsible for this by doing a thorough research on various media. They are also more experienced and familiar with these outdoor digital media platforms so they should be able to develop the best media plan for you. But buying media is not that easy and there are a lot of factors to consider before choosing one.

1. Cost per thousand

Cost per thousand refers to the cost of an advertisement, placed on a particular outdoor digital media, per one thousand potential customers it reaches. It is a straightforward way to evaluate how to best spend the business’ advertising budget. This is done to determine the ratio between how much should an advertiser or advertising agency spend and how many customers the advertisement will reach. Advertisers should clarify their target audience and how many they would want to reach in order for the media staff to choose the Digital Media that best suits their needs.

2. Reach

The reach of an advertisement refers to the scope or number of audience which can safely be assumed to be affected by the advertiser’s advertising message and is usually expressed as a percentage of total audience. The amount of consumers that an advertisement can reach will contribute a lot to the campaign’s success. This is where outdoor advertising’s advantage lies. Out of Home Advertising can reach out to the millions of commuters daily and when combined with the right outdoor digital media, it will not only be exposed to a wide audience but it will also be able to capture their attention effectively.

3. Frequency

This refers to how often a consumer can be expected to be exposed to the advertiser’s message. It can differ based on media or form of advertising. But this is also where another advantage of outdoor advertising lies. Outdoor advertisements are exposed to the millions of commuters who most probably use the same form of transportation on the same route daily. So advertisers and outdoor advertising agencies can expect to have repetitive advertising in out of home advertising which will also increase the consumer’s ad recall and retention. It is important to choose the outdoor digital media that can generate a lot of frequency for the advertisement.

4. Continuity

Media- buyers, advertisers and Advertising Agencies will also need to consider the timing of their advertisements. Depending on the advertiser’s product, the advertisements can be evenly spread out over the course of a day, a week, or even a month. Knowing how long an advertisement should last is essential for booking the outdoor digital media platform.

Harry Tan - About Author:
SMRT Media, Top Advertising Agency based in Singapore, offers wide range of Effective Advertising Campaigns. You can visit the Top Advertising Agency site: http://smrtmedia.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/factors-to-consider-when-buying-outdoor-digital-media.htm

Related Advertising Articles Subscribe to RSS

Better targeting with digital billboard advertising
Published by Harry Tan on March 16th 2012 | Advertising
The needs and interests of a busy financial executive heading to work are very different from those ...
 
Competition for recruitment advertising is fierce
Published by Becky on January 20th 2012 | Advertising
It’s still amazing to think that the Internet has only been with us now for about 20 years. Things...
 
Why do you need an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
When creating and advertising campaign, it’s important that you make the best and most effective o...
 
Floor graphics – achieving effective advertising at lower costs
Published by Mary Porter on June 16th 2012 | Business
As you search for the best way for you to market your companies portfolio of products and/or service...
 
Successful advertising and marketing for small businesses
Published by Harry Tan on April 23rd 2012 | Advertising
Advertising is an essential part of a business. It is the one that will help the business grow and l...
 
What to look for in an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
Advertising can do wonders for a business but the problem is, is that it costs a lot and most busine...
 
Tent Rental the perfect solution for outdoor events
Published by Julia Roger on December 13th 2011 | Business
Getting married in the future and considering a marquee hire for your upcoming event? Tent Rental i...
 
Banner advertising is your best option
Published by Harry Tan on March 12th 2012 | Advertising
If you ever need a cost effective way to spread the word about your business, or advertise a sale, t...
 
Flyers printing are the best economic solution to your company's advertising problem
Published by Raymond H. Barr on July 23rd 2012 | Advertising
Whenever there's a new company on the block, the first problem that it faces is that no one knows th...
 
Upgrade your exhibition booth with advanced advertising equipments
Published by Ronny Smith on May 7th 2012 | Advertising
there are different types of advertising equipments, which will help you to upgrade your exhibition ...
 
Why rattan furniture are suspicious top for outdoor purpose
Published by Addamsmith on April 24th 2012 | Business
Rattan furniture is considered best from several points of view for outdoor purpose, about which we ...
 
How to make the best out of home advertising and marketing campaign?
Published by Harry Tan on May 25th 2012 | Advertising
Advertising has been everywhere and around us since the Rock Age when cavemen attracted cavern artwo...
 
Techniques for effective advertising
Published by Harry Tan on April 23rd 2012 | Business
Advertising is all about the way information about products and services is presented. Advertisement...
 
How to select the most effective advertising media
Published by Harry Tan on April 11th 2012 | Advertising
Our 21st century lives have been bombarded, blurred and “overkilled” with advertising on TV, mov...
 
Critical questions for effective advertising
Published by Harry Tan on March 19th 2012 | Advertising
As an entrepreneur and marketer, it is important that you know how to create effective advertisement...
 
LCD enclosure, the best protection for outdoor digital signage
Published by Mathu Heden on December 12th 2011 | Advertising
First we have to discuss on the topic what LCD enclosure is then we will discuss on another topic. A...
 
Advertising trucks and advertising on vehicles
Published by RodBulldog on February 20th 2012 | Advertising
To increase the popularity of your business, billboard trucks are used. Mobile billboard trucks are ...
 
Approaches in Marketing and advertising and Selling Iphones
Published by Tiago Costa on May 3rd 2012 | Business
If you are an aspiring businessman who wishes to start a business on selling Iphone and also other k...
 
Privilege Advertisers are required to Try Omnichannel Marketing and advertising tactics to thrive and additionally Succeed
Published by ArchibaldPerez on June 23rd 2012 | Business
Luxury brand solutions are being along with us for centuries, make sure you can use men and women th...
 
Varieties of advertising equipments to please your customers
Published by Ronny Smith on March 6th 2012 | Advertising
Nowadays you need to attract your customers with different types of newly arrived advertising produc...