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Facebook Ad Management: a Small Step to Big Success

By Click Labs Subscribe to RSS | May 28th 2012 | Views:

When was the last time you bought a good, product, service or household item without seeing an advertisement or someone’s recommendation? The impact of advertising and marketing on our buying decisions is far more than we would like to acknowledge and accept. The world of advertising has advanced from simple placards to display names to creative advertising that reaches our phones, emails. Technology and lifestyle has impacted the advertising media a lot and creative marketing plans have been charted to accommodate changes that have happened.

The advertising, marketing and public relations companies have realised the changing social structure and needs which are being impacted by internet and World Wide Web. Social media marketing is taking a leap and affecting our decision making in more ways than one. The biggest social networking website today, Facebook has also realised the potential social media advertising holds. The advertising revenue for Facebook is one of the largest contributors to its profits and income. Facebook has a fully fledged advertising campaign teams in place to take care of its customer’s needs. Facebook ad management is relatively easy for a small start-up to a big company. Mostly, small enterprises looking for an avenue of smaller investment and higher returns are mostly soliciting the advertising slot son Facebook.

Facebook page has made it relatively simple for a potential advertiser to post an ad to the social website. All you need to do is, go to your Facebook account. Go to their ads and pages section in your account and further select “campaigns and ads”. You are thereafter taken to a screen where you just have to click “create an ad”. It is relatively simple and easy way to create your own sans the fanfare and extravagant spending on designing and content. All this design of your ad would take is little effort, hard work and input from your side. You have to choose where or which URL you want to advertise and you select all the other options depending on your need.

As far as budget is concerned, depending on the audience you aim at and the time of such a campaign you are shown the charges. The price can vary from $10 to $350 for a single country audience. Facebook is a smart way to work on your advertising strategy. You can reach a wider range of audience which is active more frequently. Moreover, your advertisement will be placed based on the person’s interest and last visited pages. This move makes your advertisement very well placed and increases chances of page visit, website traffic and sales. Social media advertising would ensure that your page also becomes popular by word of mouth by happy and satisfied customers. This would have a dual benefit for your company and its products.

Facebook ad management is a relatively easy. Their advertising page is very user friendly in design and leaves most important of decisions to you. Once you are able to garner even a little interest in the users, chances are you will be able to take a small step for the big success of your business at a small price.

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