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Door Hanger Strategies for a Successful Business Promotion

By Andrew Michaels Subscribe to RSS | March 13th 2012 | Views:
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There are plenty of things you can do with your marketing budget. You can invest it on any material or strategy you want, but you should be responsible on where you invest your money. Remember that one wrong move and leave a big impact on you and your business. If you want to achieve effective marketing, you have to be cautious of where you invest your money.

This is particularly a tough time, so you have to be more watchful on where you spend your marketing penny. Make sure that every penny that leaves your business will bring you good results. If marketing materials are your problem, you might want to invest in inexpensive materials such as the doorhangers. There’s nothing wrong with investing on this material. It is simple and small but versatile enough to carry your message across.

Over the years, door hangers have proven to be effective marketing tools. Small businesses can particularly pay attention to this material especially when they are on limited funds. Here are a few pointers you can use to help get your door hanger campaign started.

 Draw attention with a compelling headline. The easiest way to capture people’s interest and attention is through a bold headline. Create an enticing phrase that will highlight the benefits you provide. This will help you convey to people the good things you offer, thus, encouraging them to read through the rest of your message. You don’t have to use fancy words on your headline. The simpler the words are the better.

 Make the copy interesting. Choose carefully the words that you will use on your copy. You don’t have enough space on your hanger to include a lot of words. Just keep the message simple and short so you can keep your copy interesting. It’s recommended that you keep a friendly and conversational tone so you can easily engage your readers.

 Keep the design sharp but simple. Attracting attention requires a catchy design. You have to make sure your door hanger design is captivating so people will take interest in it. You can take advantage of modern printing techniques such as embossing, foil stamping, and die cutting to give your hanger a unique look. Just be sure not to overdo it. A simple is still ideal.

 Make it fun and welcoming. Because your hanger will most likely be placed on doors, you have to make sure it is as welcoming as possible. If you do this, you can easily engage people and compel them to take action at once.

 Team up with a competent printer. Resist the temptation to print your door hanger template on your own in the hope of saving money. A professional looking door hanger will require professional printing. Look for a printer that will give you the best printing service you deserve. There are a myriad of print shops in the market these days. It’s important that you find the one that you are comfortable with so you are sure to get the best results.

Well produced door hanger will give you the edge over your competitions. It will let you converse with your target audience effectively without getting lost in the crowded market. Start with your door hangers today and get in front of your target audience.

Andrew Michaels - About Author:
The author is affiliated with a company that offers
http://www.printplace.com/printing/door-hanger.aspx
http://www.printplace.com/templates/doorhangers.aspx

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