Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Different Options in Outdoor Advertising

By Harry Tan Subscribe to RSS | December 9th 2011 | Views:
loading
 
  



For marketers who want to promote their small or big business through advertising, it is important to have platforms that are flexible enough to allow advertisers to create advertisements that suit both their campaign and their budget. That is why most advertisers and marketers prefer out of home advertising from other mediums like print and television or radio. It is a cheaper and more effective way to reach out to their target audience. But aside from the different platforms outdoor advertising provides, it also gives different options for advertisers to choose from: traditional or modern.

The first option is a non- digital outdoor advertising for marketers who like the traditional form of advertising and those who have a tight budget. But it is important to take note that even without the aid of technology; outdoor advertisements can still prove to be effective. Outdoor ads do not have to be limited to boring 2D billboards. Out of Home Advertising provides different platforms that advertisers can use for their creative campaigns. They can make use of car or taxi advertisements. Buses and bus stops can also be used for non- digital advertising. And then there’s Train Advertising which allows advertisers to use the whole train and train stations as different platforms for advertising. Advertisers can make use of billboards and stickers to wrap pillars, stairs, walls, floors, and trains with advertisements. And another benefit of this form of advertising is that its audience includes the millions of commuters and passengers that ride the transit system and is on the road every day. This guarantees a huge amount of exposure that people can’t just turn off or ignore. A non-digital ad does not mean it’s less effective than digital ads. It’s all about the execution rather than the materials used. Simplicity can go a long way.

Another option is resorting to outdoor digital advertising or outdoor media advertising which makes use of technology and Outdoor Media as tools for advertising. This is perfect for advertisers who have a bigger budget and wants a new and modern look for their advertisement. Using digital tools are not also limited to platform screens on billboards. It can also be used in other platforms of outdoor advertising. Many advertisements have incorporated 3D technology to create life- like advertisements. These Medias can also be used in train station and tunnels for more digital train advertising. The greatest benefit of the advance of technology is that it allows advertisers to create advertisements that provide great experiences for customers that is also able to provoke them to take action and actually but the product the advertisers are selling.

With dozens of marketers and advertisers competing and fighting for the consumers’ attention, it is definitely helpful to not only create unique advertisements but to also choose the right platforms and mediums for advertising.

Harry Tan - About Author:
SMRT Media is an Outdoor Advertising Agency based in Singapore that offers reliable Outdoor Advertising Solutions. For Effective Outdoor Media Advertising Campaigns, check: http://smrtmedia.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/different-options-in-outdoor-advertising.htm

Related Advertising Articles Subscribe to RSS

Useful equipments for advertising the products to increase the sales.
Published by Rickkymartin on December 30th 2011 | Advertising
A display is a type of advertisement that conveys a message through visual medium. Displays play an ...
 
Importance of advertising equipments in the advertising event
Published by Stephen Mayfield on May 22nd 2012 | Advertising
there are different kinds of advertising equipments which are very helpful for you to have an effect...
 
Great customer experience with airport advertising
Published by Harry Tan on March 21st 2012 | Advertising
There are different means, arts and tools of communication. Advertising is one such art of communica...
 
How to make the best out of home advertising campaign?
Published by Harry Tan on March 1st 2012 | Advertising
Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings a...
 
Traditional cum modern advertising tools for effective advertisement
Published by Ronny Smith on June 4th 2012 | Advertising
With the increasing inventions in the modern technology, advertising world is also affect with these...
 
Varieties of advertising equipments to please your customers
Published by Ronny Smith on March 6th 2012 | Advertising
Nowadays you need to attract your customers with different types of newly arrived advertising produc...
 
Creative advertising agency ensures highly effective promotion of products
Published by Robbie Lue on January 2nd 2012 | Advertising
The uniqueness about creative advertising agency is that it takes up every task in the most innovati...
 
Critical questions for effective advertising
Published by Harry Tan on March 19th 2012 | Advertising
As an entrepreneur and marketer, it is important that you know how to create effective advertisement...
 
Upgrade your exhibition booth with advanced advertising equipments
Published by Ronny Smith on May 7th 2012 | Advertising
there are different types of advertising equipments, which will help you to upgrade your exhibition ...
 
Top Reasons why out of home advertising can boost the impact of other media
Published by Harry Tan on April 27th 2012 | Advertising
A media mix is a strategy of advertising wherein various advertising media or platforms are used for...
 
How to create Effective Advertising through outdoor advertising
Published by Harry Tan on April 11th 2012 | Advertising
Advertising is a highly effective medium as long as you approach it correctly. It can bring you more...
 
The importance of bus shelter advertising
Published by Harry Tan on April 25th 2012 | Advertising
Bus shelters are as old as their counterpart, the buses. They are very important because they make s...
 
Facebook marketing and advertising and also Protect Web pages
Published by Shyam Singh on April 12th 2012 | Advertising
The initial idea will be you need to produce a fantastic report. Using a fantastic report, you'll be...
 
The Local Answer - Our advertising works, we know because our customers tell us!
Published by Jack Cooper on November 30th 2011 | Advertising
The Local Answer is a printed publication distributed monthly to over 52,00 homes in the North East ...
 
Ideas for Planning an outdoor kitchens
Published by Mark Taylor on August 21st 2012 | Business
These zone points when framed out exactly can make a great outdoor kitchen. All that is needed is pr...
 
Approaches in Marketing and advertising and Selling Iphones
Published by Tiago Costa on May 3rd 2012 | Business
If you are an aspiring businessman who wishes to start a business on selling Iphone and also other k...
 
Great opportunities with Digital billboard advertising
Published by Harry Tan on March 21st 2012 | Advertising
It's been shown over time that billboard marketing is an effective means of advertising one's produc...
 
A guide to effective subway advertising
Published by Harry Tan on March 12th 2012 | Advertising
Billboards cost greatly these days, and savvy outdoor ads businessmen treat it as a piece of valuabl...
 
Store t-shirts, cheap and silkscreened, large stock of shirts advertising
Published by Cami Setas on May 17th 2012 | Business
Online shop. In our shop you can buy shirts with prints for individuals, companies and teams....
 
Different advertising methods and its impact on public
Published by Annphilip on March 7th 2012 | Advertising
Advertisements multidimensional focus helps in sales promotion and general awareness. Most of the ma...