Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Different Options in Outdoor Advertising

By Harry Tan Subscribe to RSS | December 9th 2011 | Views:
loading
 
  



For marketers who want to promote their small or big business through advertising, it is important to have platforms that are flexible enough to allow advertisers to create advertisements that suit both their campaign and their budget. That is why most advertisers and marketers prefer out of home advertising from other mediums like print and television or radio. It is a cheaper and more effective way to reach out to their target audience. But aside from the different platforms outdoor advertising provides, it also gives different options for advertisers to choose from: traditional or modern.

The first option is a non- digital outdoor advertising for marketers who like the traditional form of advertising and those who have a tight budget. But it is important to take note that even without the aid of technology; outdoor advertisements can still prove to be effective. Outdoor ads do not have to be limited to boring 2D billboards. Out of Home Advertising provides different platforms that advertisers can use for their creative campaigns. They can make use of car or taxi advertisements. Buses and bus stops can also be used for non- digital advertising. And then there’s Train Advertising which allows advertisers to use the whole train and train stations as different platforms for advertising. Advertisers can make use of billboards and stickers to wrap pillars, stairs, walls, floors, and trains with advertisements. And another benefit of this form of advertising is that its audience includes the millions of commuters and passengers that ride the transit system and is on the road every day. This guarantees a huge amount of exposure that people can’t just turn off or ignore. A non-digital ad does not mean it’s less effective than digital ads. It’s all about the execution rather than the materials used. Simplicity can go a long way.

Another option is resorting to outdoor digital advertising or outdoor media advertising which makes use of technology and Outdoor Media as tools for advertising. This is perfect for advertisers who have a bigger budget and wants a new and modern look for their advertisement. Using digital tools are not also limited to platform screens on billboards. It can also be used in other platforms of outdoor advertising. Many advertisements have incorporated 3D technology to create life- like advertisements. These Medias can also be used in train station and tunnels for more digital train advertising. The greatest benefit of the advance of technology is that it allows advertisers to create advertisements that provide great experiences for customers that is also able to provoke them to take action and actually but the product the advertisers are selling.

With dozens of marketers and advertisers competing and fighting for the consumers’ attention, it is definitely helpful to not only create unique advertisements but to also choose the right platforms and mediums for advertising.

Harry Tan - About Author:
SMRT Media is an Outdoor Advertising Agency based in Singapore that offers reliable Outdoor Advertising Solutions. For Effective Outdoor Media Advertising Campaigns, check: http://smrtmedia.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/different-options-in-outdoor-advertising.htm

Related Advertising Articles Subscribe to RSS

Great customer experience with airport advertising
Published by Harry Tan on March 21st 2012 | Advertising
There are different means, arts and tools of communication. Advertising is one such art of communica...
 
Successful advertising and marketing for small businesses
Published by Harry Tan on April 23rd 2012 | Advertising
Advertising is an essential part of a business. It is the one that will help the business grow and l...
 
Ideas for Planning an outdoor kitchens
Published by Mark Taylor on August 21st 2012 | Business
These zone points when framed out exactly can make a great outdoor kitchen. All that is needed is pr...
 
Now is the time to start an advertising franchise
Published by Mark Green on June 4th 2012 | Advertising
The advertising and marketing industry is one of the most vibrant business sectors throughout the wo...
 
High quality, maximum impact TV advertising
Published by James Blee on July 13th 2012 | Advertising
Guerillascope, based in London are professionals in this very niche field of media planning coverin...
 
Top Reasons why out of home advertising can boost the impact of other media
Published by Harry Tan on April 27th 2012 | Advertising
A media mix is a strategy of advertising wherein various advertising media or platforms are used for...
 
Advertising trucks and advertising on vehicles
Published by RodBulldog on February 20th 2012 | Advertising
To increase the popularity of your business, billboard trucks are used. Mobile billboard trucks are ...
 
Useful equipments for advertising the products to increase the sales.
Published by Rickkymartin on December 30th 2011 | Advertising
A display is a type of advertisement that conveys a message through visual medium. Displays play an ...
 
All Something about outdoor lanterns
Published by Chris Adam on March 5th 2012 | Advertising
It is a common known fact that having curb appeal in your home increases the face value and so much ...
 
Upgrade your exhibition booth with advanced advertising equipments
Published by Ronny Smith on May 7th 2012 | Advertising
there are different types of advertising equipments, which will help you to upgrade your exhibition ...
 
Role of advertising equipment in the exhibition
Published by Ronny Smith on April 26th 2012 | Advertising
In order to promote your products or services you need different types of advertising equipments whi...
 
What you need to know about digital billboard advertising
Published by Harry Tan on April 27th 2012 | Advertising
It seems that wherever digital billboards are installed, the advertisers quickly follow. This is bec...
 
Why rattan furniture are suspicious top for outdoor purpose
Published by Addamsmith on April 24th 2012 | Business
Rattan furniture is considered best from several points of view for outdoor purpose, about which we ...
 
The importance of bus shelter advertising
Published by Harry Tan on April 25th 2012 | Advertising
Bus shelters are as old as their counterpart, the buses. They are very important because they make s...
 
Outdoor advertising tools: Effective method of promotion
Published by Fastsignstoronto on July 24th 2012 | Advertising
Attractive sign boards, posters, banners and other kinds of outdoor advertising tools are necessary ...
 
Floor graphics – achieving effective advertising at lower costs
Published by Mary Porter on June 16th 2012 | Business
As you search for the best way for you to market your companies portfolio of products and/or service...
 
Approaches in Marketing and advertising and Selling Iphones
Published by Tiago Costa on May 3rd 2012 | Business
If you are an aspiring businessman who wishes to start a business on selling Iphone and also other k...
 
Make maximum utilization of advertising equipments for having an effective exhibition
Published by Ronny Smith on May 8th 2012 | Advertising
there are different types of advertising equipments which will help you to make a powerful impressio...
 
The benefits of outdoor digital advertising
Published by Harry Tan on April 23rd 2012 | Advertising
In this fast- paced and highly competitive generation wherein consumers are constantly demanding for...
 
Free advertising online with Service Uncle
Published by Uncleservice on January 17th 2012 | Advertising
A Service Provider in any city across the globe can list his company’s services for FREE!