Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Creativity and Simplicity in Outdoor Advertising

By Harry Tan Subscribe to RSS | February 22nd 2012 | Views:

Picking a great location/s and making sure the message is seen multiple times is no doubt important. But the audience wouldn’t care about those things. They only see the creativity of an advertisement. A bad advertisement shown at multiple locations is still a bad advertisement in the end. And this is one of things that make outdoor advertising difficult especially for new and small business advertisers. Today’s audience is bombarded with messages and thus it’s common to tune out any form of advertising. It’s extremely difficult to catch their attention especially with the thousands of other advertisers competing for their attention. And the only solution for this is through creativity. Creativity gets an advertisement notices and will be able to give the audience a reason to pay attention.

When it comes to outdoor advertising or out of home advertising, it is what the consumer or the audience sees is the most important factor for Successful Advertising Campaigns. Even a great campaign place in a bad location can be more advantageous than a bad campaign placed in a great location. A great concept in a bad location will still stand out. An inexpensive but great advertisement can generate a massive amount of publicity and exposure through word- of- the- mouth thus increasing brand awareness and sales. If an advertisement does not generate media coverage then it was neither a successful nor effective one.

Another important aspect of creating a great advertisement, aside from creativity, is simplicity. In outdoor advertising, there is a golden rule which states: 6 words, 6 seconds. This rule simply implies that an outdoor advertiser or an outdoor Advertising Agency shouldn’t use more than six words in order to get their point across because they only have six seconds to deliver their brand message. Avoid over cluttering your advertisement so that the consumer will not be distracted from the message. Remember that an advertisement is finished only when there is no longer anything to take away. When it comes to out of home advertising, a single idea must be simple and fast to understand.

For those new in advertising and for small business owners, hiring one of the Best Advertising Agencies will be extremely helpful. They have teams who are professionals in making creative advertisements and they will also be able to help you find a single idea and remove all the useless clutter from your advertisement. What makes outdoor advertising so powerful is that it is the only truly public media that the viewer won’t be able to turn off. It is an almost dangerously powerful media that can generate a lot of positive results when done correctly.

Harry Tan - About Author:
Advertising Agency, SMRTMedia – Singapore-Based Company, offers wide range of Successful Advertising Campaigns such as Billboards Advertisingand Digital Bus Advertising.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Advertising Articles Subscribe to RSS

Top Reasons why out of home advertising can boost the impact of other media
Published by Harry Tan on April 27th 2012 | Advertising
A media mix is a strategy of advertising wherein various advertising media or platforms are used for...
How to make the best out of home advertising campaign?
Published by Harry Tan on March 1st 2012 | Advertising
Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings a...
Role of advertising equipment in the exhibition
Published by Ronny Smith on April 26th 2012 | Advertising
In order to promote your products or services you need different types of advertising equipments whi...
Now is the time to start an advertising franchise
Published by Mark Green on June 4th 2012 | Advertising
The advertising and marketing industry is one of the most vibrant business sectors throughout the wo...
Successful advertising and marketing for small businesses
Published by Harry Tan on April 23rd 2012 | Advertising
Advertising is an essential part of a business. It is the one that will help the business grow and l...
Techniques for effective advertising
Published by Harry Tan on April 23rd 2012 | Business
Advertising is all about the way information about products and services is presented. Advertisement...
Role and significance of advertising tools in promotional events.
Published by Ronny Smith on May 15th 2012 | Advertising
there are many types of advertising equipments, which are very important for the purpose of advertis...
How to select the most effective advertising media
Published by Harry Tan on April 11th 2012 | Advertising
Our 21st century lives have been bombarded, blurred and “overkilled” with advertising on TV, mov...
Varieties of advertising equipments to please your customers
Published by Ronny Smith on March 6th 2012 | Advertising
Nowadays you need to attract your customers with different types of newly arrived advertising produc...
Choosing the best advertising agency for your campaign
Published by Harry Tan on March 16th 2012 | Advertising
Many outdoor advertising methods are cropping up with time. Many business owners are trying to look ...
Some basic ideas about a full service advertising agency
Published by Luehazel on January 19th 2012 | Advertising
Their services also help in enhancing public relations & promotional activities. An integrated agenc...
Get your own space for free advertising space and all the free information about advertising
Published by Harry on April 5th 2012 | Business
Being able to online advertise your website, business or sale purchase of anything, and if you have ...
A guide to effective subway advertising
Published by Harry Tan on March 12th 2012 | Advertising
Billboards cost greatly these days, and savvy outdoor ads businessmen treat it as a piece of valuabl...
Reasons why bumper stickers are useful in advertising!
Published by John Davis on December 21st 2011 | Business
Many of these printing companies are at a antagonism with each other and that is why they offer chea...
Privilege Advertisers are required to Try Omnichannel Marketing and advertising tactics to thrive and additionally Succeed
Published by ArchibaldPerez on June 23rd 2012 | Business
Luxury brand solutions are being along with us for centuries, make sure you can use men and women th...
Better targeting with digital billboard advertising
Published by Harry Tan on March 16th 2012 | Advertising
The needs and interests of a busy financial executive heading to work are very different from those ...
Digital Billboard Advertising as a great tool for advertising
Published by Harry Tan on March 19th 2012 | Advertising
Right now, a revolution is taking place. Technology has become an essential part in our lives whethe...
How to make the best out of home advertising and marketing campaign?
Published by Harry Tan on May 25th 2012 | Advertising
Advertising has been everywhere and around us since the Rock Age when cavemen attracted cavern artwo...
Outdoor advertising tools: Effective method of promotion
Published by Fastsignstoronto on July 24th 2012 | Advertising
Attractive sign boards, posters, banners and other kinds of outdoor advertising tools are necessary ...
High quality, maximum impact TV advertising
Published by James Blee on July 13th 2012 | Advertising
Guerillascope, based in London are professionals in this very niche field of media planning coverin...