Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Creative Advertising Campaigns

By Harry Tan Subscribe to RSS | December 9th 2011 | Views:
loading
 
  



Adidas has currently installed punching bags in Chinese subway stations as part of the campaign. Their aim was to have the first advertisement in history that people can kick, punch and trample. It’s a great way to engage consumers and allow them to interact with your advertisement without making use of technology. It’s an innovative campaign and very effective just as long as that it won’t provoke any unnecessary rage that people can direct to other people.

Another advertisement, this one by Newcastle, is also very creative. A billboard adorned with beer bottle caps that seem pretty ordinary during the day but when night sits in, a whole new picture is revealed. The technique for this creative Digital Media ad is that the beer bottle caps create a shadow when night comes and a light is shone upon it. It really captured the people’s attention and it’s a great way to target your consumers. The timing was perfect because the shadow that shows up at night aims directly at consumers having fun at night and looking for a great drink.

These two Outdoor Advertising campaigns were really innovative and completely captured the attention of the audience. These really show different types of effective advertising that stands out from the rest.

People expect Train Advertising to be limited to sticker and poster, but Adidas thought outside the box by bringing something unexpected and surprising their audiences. Who would have thought that you’d be able to see a punching bag on a subway? Their advertisement also enabled their audiences to interact which gave them an experience that engages them to take action. It was a really good execution of innovative advertising.

The billboard was also something new. It also surprised its consumers and made use of different elements. They thought outside of the box and were able stand out without making use of technologies. Instead they made use of things that people wouldn’t expect like bottle caps and light. It also created a story but at the same time kept the advertisement simple and clean.

There are a lot of outdoor advertising techniques that can help you stand out without costing much. It helps to look at all the possibilities and learn to think differently and creatively. Technology is not the only solution to capturing your audience’s attention. Keeping things simple but surprising and different at the same time will help your immediately pop up from the background. SMRT Media offers one of the largest outdoor advertising solutions in Singapore by making use of their wide network system of trains, buses and taxis. Outdoor Media Owners like these can help you come up with advertisements that help you stand above your competition.

Harry Tan - About Author:
SMRT Media is an Outdoor Advertising Agency based in Singapore that offers reliable Outdoor Advertising Solutions. For Effective Outdoor Media Advertising Campaigns, check: http://smrtmedia.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/creative-advertising-campaigns.htm

Related Advertising Articles Subscribe to RSS

The advantages that advertising agencies offer
Published by Harry Tan on April 23rd 2012 | Advertising
Why do you advertise? To improve your business of course. Then why do you consult professionals for ...
 
Why do you need an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
When creating and advertising campaign, it’s important that you make the best and most effective o...
 
Looking for the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
With the advances of technology and the introduction of digital methods, the advertising world has c...
 
How to create Effective Advertising through outdoor advertising
Published by Harry Tan on April 11th 2012 | Advertising
Advertising is a highly effective medium as long as you approach it correctly. It can bring you more...
 
Use of advertising equipments
Published by Ronny Smith on February 28th 2012 | Advertising
There are many types of advertising equipments which are very helpful for to acquire lead in sales. ...
 
Why rattan furniture are suspicious top for outdoor purpose
Published by Addamsmith on April 24th 2012 | Business
Rattan furniture is considered best from several points of view for outdoor purpose, about which we ...
 
Useful equipments for advertising the products to increase the sales.
Published by Rickkymartin on December 30th 2011 | Advertising
A display is a type of advertisement that conveys a message through visual medium. Displays play an ...
 
Unforgettable bus shelter advertising
Published by Harry Tan on April 27th 2012 | Business
The world of advertising, particularly outdoor advertising, is expanding. There are more options tha...
 
Successful advertising and marketing for small businesses
Published by Harry Tan on April 23rd 2012 | Advertising
Advertising is an essential part of a business. It is the one that will help the business grow and l...
 
What you need to know about digital billboard advertising
Published by Harry Tan on April 27th 2012 | Advertising
It seems that wherever digital billboards are installed, the advertisers quickly follow. This is bec...
 
Better targeting with digital billboard advertising
Published by Harry Tan on March 16th 2012 | Advertising
The needs and interests of a busy financial executive heading to work are very different from those ...
 
How to make the best out of home advertising campaign?
Published by Harry Tan on March 1st 2012 | Advertising
Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings a...
 
Flyers printing are the best economic solution to your company's advertising problem
Published by Raymond H. Barr on July 23rd 2012 | Advertising
Whenever there's a new company on the block, the first problem that it faces is that no one knows th...
 
LCD enclosure, the best protection for outdoor digital signage
Published by Mathu Heden on December 12th 2011 | Advertising
First we have to discuss on the topic what LCD enclosure is then we will discuss on another topic. A...
 
How to bus shelter advertising
Published by Harry Tan on April 11th 2012 | Advertising
Outdoor advertising has many forms and it is one of the fastest growing areas of advertising in the ...
 
Modern equipments in the modern world of advertising and education
Published by Ronny Smith on January 16th 2012 | Advertising
Modern world has made a deep impact on our lives. Education institutes are also could not escape fro...
 
The importance of bus shelter advertising
Published by Harry Tan on April 25th 2012 | Advertising
Bus shelters are as old as their counterpart, the buses. They are very important because they make s...
 
Privilege Advertisers are required to Try Omnichannel Marketing and advertising tactics to thrive and additionally Succeed
Published by ArchibaldPerez on June 23rd 2012 | Business
Luxury brand solutions are being along with us for centuries, make sure you can use men and women th...
 
Role of advertising equipment in the exhibition
Published by Ronny Smith on April 26th 2012 | Advertising
In order to promote your products or services you need different types of advertising equipments whi...
 
Competition for recruitment advertising is fierce
Published by Becky on January 20th 2012 | Advertising
It’s still amazing to think that the Internet has only been with us now for about 20 years. Things...