Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Building Brand Recognition using Online Video

By Contrast Design Subscribe to RSS | December 6th 2011 | Views:

The popularity of online video amongst Internet users has meant that more and more business are considering the use of online video to get their product message out to their customers. But popularity is not the only reason why businesses are seeking to leverage the power of online video.

Online video, by its very nature, has more potential to draw and engage audiences through content than traditional text based mediums. This makes online video a powerful tool in the marketing manager’s tool kit for building brand awareness.

A good example of how online video marketing has been used to good effect was"Du Pont’s awarding winning 2009 video campaign.

Over a relatively short period of time, Du Pont’s video campaign garnered 2 million impressions and over 60,000 video streams. More than 93% of Du Pont’s video viewers said that they had learnt something new about the Company’s product base, and 61% of these viewers said they would tell someone else about the video campaign.

Another company which has leveraged the power of online video to good effect is Adobe. Every year Adobe held an annual conference for its high profile clients only to discover the annual conference was insufficient in sustaining the Company’s corporate message beyond a few weeks. To overcome this problem Adobe began to video stream the annual gathering, adding elements from the various sessions and workshops to enhance the quality of the viewers viewing experience.

Video streaming the annual conference enabled Adobe to extend their corporate message beyond the confines of the conference venue to a much wider audience. It also allowed them to increase and consolidate the loyalty of their customer base.

Online video is a value added investment because its content can be leveraged across various stages of the customer life cycle. Sun Microsystems did this with the creation of Channel Sun, which utilized and harnessed different content about their products.

The above three companies are quite large corporations with extensive marketing budgets that small companies can only dream of. However, the cost of producing online video is well within the reach of many small businesses, even those businesses with a modest marketing budget.

The biggest hurdle facing small businesses wishing to leverage the power of online video is not cost. It is getting started that causes many small businesses to shy away from this powerful and essential marketing tool.

Getting started with online video need not be a difficult process, if you follow these five basic steps.

1. Identify the various stages of your customer’s life cycle – reach, acquisition, conversion, retention and loyalty – then use online video to deliver your message

2. Choose a tactic or theme that will give focus to your online video

3. Hire a video production company that will meet your budget and needs

4. Produce online video content and publish to a video sharing platform. A good video production company will do this for you

5. Monitor the success of your online video and use the insight to plan your next step

A good video production company, such as Contrast Design, can help you through each of the above five steps. They will help you to define and establish goals for your online video marketing effort.

Contrast Design - About Author:

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Advertising Articles Subscribe to RSS

About my company and the services we provide
Published by Seolncr on February 28th 2012 | Business
Do you want to promote your business on the internet market? My company is one of the best online ma...
Sell a Bicycle through the trustable company
Published by Bicyclesuk on April 11th 2012 | Business
Bicycles were introduced in the 19th century and now it has been consider as number one transport mo...
Why MHT is a reputable company in energy saving products
Published by MHT Lighting on July 30th 2012 | Business
MHT Lighting is a lead US manufacturer for energy efficient induction lighting. The company is known...
Fishing out the right company that imports goods safely to foreign lands
Published by Maryparker on December 22nd 2011 | Business
Performing business overseas require bulk transport to foreign companies. Since, owning a ship to tr...
Promotional Products to suit your company profile
Published by Anoshan on July 21st 2012 | Business
Promotional Products, merchandise or items are also at times known as schwag or swags. These product...
The Ideal dumpster rental company
Published by Travis Killian on August 5th 2012 | Business
There are several reasons why people need the service of a dumpster rental company. The reason can e...
Techniques for medical equipment manufacturers Through Supercharge your provide you with company lately!
Published by Samuel Willie on May 29th 2012 | Business
Advancing produce thread control might be a section of concern through a large amount of insurance c...
JNT developers;Plano roofing company, the best company in Plano
Published by JNT Developers on December 9th 2011 | Business
This is not the only purpose of the roofing but JNT developers is among those companies that do unde...
Austin home relocating company
Published by Austin Larck on April 18th 2012 | Business
Our Austin home moving companies have expert in shifting antique furniture and pianos and musical in...
Before you set up an E-commerce website, be sure to get the right Malaysia web design company to help you out.
Published by Jack on June 14th 2012 | Business
The E-commerce industry in Malaysia is now emerging stronger and faster than ever. Malaysia is one o...
Best qualities for moving company Regina
Published by Richard on August 5th 2012 | Business
Your belongings are the most important things for not only you but for the moving company Regina too...
IVR Survey is essential for company in this competitive era.
Published by Snooozy on March 14th 2012 | Business
IVR survey (Interactive Voice Response) is conducted through the computer voice which interacts with...
What to do and what not to do being a marketing company?
Published by Marketingspace on July 12th 2012 | Business
Becoming a marketing company associate is a fruitful way of earning money via internet sources. You ...
Need to consult an experienced distribution company to publish industry news releases
Published by Andersonclark on February 6th 2012 | Business
Online has been preferred for publishing business or industry news, simply because the news will spr...
Usefulness of online payroll company for small business
Published by Julia Roger on January 6th 2012 | Business
Small business establishments with around forty to fifty employees might require the services of pro...
An IP high-definition network camera video capture technology application characteristics
Published by Guardlyer on July 30th 2012 | Business
ip camera from the ambition of speaking aloft the acceptable and frequently acclimated analog camera...
Monitoring delay a key factor restricting the development of IP video surveillance——
Published by Guardlyer on April 27th 2012 | Business
With the gradual promotion of the IP system, more and more professionals noted that the security of ...
Unpicking the complicated world of SEO and examining the necessity of hiring an SEO company
Published by Rob Smith on July 25th 2012 | Advertising
The internet has been the catalyst for many positive things but it's also made things very competiti...
Go for comprehensive packing and moving services by the right company
Published by Ankita Kumari on February 29th 2012 | Business
Shifting from one place to another is not an easy process. It requires huge level of things to pack ...
Every company must have a quality Newsletters Printing Services for effective marketing
Published by Raymond H. Barr on August 6th 2012 | Advertising
A company or a agency is only as good as its marketing technique. A fantastic company will not get m...