Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Bookmark Printing is an Excellent Promotional Strategy

By Andrew Michaels Subscribe to RSS | March 9th 2012 | Views:

So you have a product or service you need to promote. You know that your offers are exciting and irresistible. Now, what marketing tools are available to you? Business cards, postcards, brochures, and flyers are the common options, but there are other materials you can use that will help you set your business apart from the competition. If you want to be creative and unique, one good tool to use is the bookmark.

Bookmark printing is a simple tool that will let you put your business name and brand in front of your customers and prospects. It is a handy material that will let you be as creative as you want. It’s also useful so you it won’t get thrown away easily. People will keep it and use it so you are assured that your name and brand will stay in front of them all the time.

If you consider giving out a bookmark to every person who comes into your store even if they did not buy something, they will feel well treated so the chance of them coming back is high. Who knows? The next time they come they will bring a friend with them or better yet they will already make a purchase.

Unfortunately, the value and effectiveness of custom bookmarks have been overpowered by modern marketing techniques. It seems that less and less people are now investing on this tool. But remember that not all your customers will favor modern marketing over traditional marketing. If you want to get in touch with your customers effectively, you better start creating your own promotional bookmarks.

If you are ready to create your own bookmarks, get familiar first with these tips and pointers:

1- Put your complete contact information: address, phone number, email, and website. These details should be big enough so people can read them effectively. Don’t forget to put your logo to help promote your brand.

2- Pick the right dimension. You can use any size you want for your bookmark. There are various sizes available for use, but perhaps the most used size is 2 by 6 inches. You can opt for a bigger size, but make sure it is appropriate for your business.

3- Use high quality paper stock. To guarantee the effectiveness and durability of your material, choose think and high grade paper. There are several options in paper today. If in doubt, ask the help of your designer or printer.

4- Carefully consider the style. It should be appropriate to your business so you can effectively promote your brand. You can look at templates and other bookmarks for design ideas, but make sure you don’t copy them. Try to come up with your own unique design.

5- Include something valuable. This can be a discount, reward, free information, tips, poems, and other valuable details. This will help you capture people’s interest and get them to act at once.

Print bookmarks effectively so you can enjoy the ultimate power of this tool. With competition getting fiercer and fiercer each day, the more important it is to come up with an exciting marketing tool. You don’t have to invest much on bookmarks, so don’t worry of your budget. Get started with your promotional bookmarks today. Start brainstorming for design ideas so you can immediately put them into your plan.

Andrew Michaels - About Author:
The author is affiliated with a company that offers

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Advertising Articles Subscribe to RSS

Baby cards print design Selection Online
Published by Andreas Roller on March 30th 2012 | Business
It is a great feeling to welcome the baby child into the family, and so we don’t leave any space t...
Many Cityexpertsny.Com coupons & codes are available as online print outs
Published by Sai Manohar on February 12th 2012 | Business
If you have a printer, then all you have to do is click print and out it comes. We just take the she...
Get high quality custom car magnets by Excell print Promotions
Published by Excell Print on February 16th 2012 | Advertising
A Magnetic art is portable, inexpensive and easy to create. Vinyl magnetic art is not only for the r...
Litho print and colour copying
Published by Mary Porter on June 18th 2012 | Business
If you are looking for Litho printing you want be sure that you are getting the best possible produc...
You can discard the coupons & codes you do not need and print
Published by Gayathri Tarunidevi on August 24th 2012 | Business
Do not be afraid to sign up for free samples online, it will mean more coupons ...
Take advantage of print media to give wings to your business
Published by Fastsigns on February 28th 2012 | Advertising
A business whether it is small or big, requires plenty of advertisement for the desired outcome. And...
How to print onto A1 Acetate
Published by on July 18th 2012 | Business
Large scale A1 acetate and A2 acetate printing is often required to create large scale plans for arc...
You can discard the coupons & codes you do not need and print
Published by Gayathri Tarunidevi on August 24th 2012 | Business
Do not be afraid to sign up for free samples online, it will mean more coupons ...
Get the best wholesale print jobs done at industry best prices
Published by Warner on April 23rd 2012 | Advertising
If you are looking for an online printing services company to provide you with high quality wholesal...
Get your wholesale print job done by the experts
Published by Warner on May 17th 2012 | Advertising
There is no better way of making the first impression than with a chic looking, elegantly designed b...
What’s Classic about a Print My Canvas canvas print?
Published by Hansel on January 12th 2012 | Business
Our Canvas Prints are professionally crafted in Brisbane and delivered anywhere in Australia for fre...