Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Airport Advertising

By Harry Tan Subscribe to RSS | March 12th 2012 | Views:
loading
 
  



Advertising is a paid form of personal selling that promotes a brand, service or product. It is also known as the art of communication that promotes a particular product or service. Advertising as a tool of marketing communicates between the brand and the customer and hence acts as a bridge between the two. There are different types of strategies or methods – mediums, in terms of advertising and marketing – and one of these is Airport Advertising.

It is considered as one of the most budget friendly cost-effective mediums of promotion. Not only that, airport advertising also reaches its target audience easily and effectively. It is a low cost of mode of advertising as compared to other means. Consumers who are always “on the go” tend to spend quality time at the airport and it is one of the reasons why airport advertising is able to deliver such Effective Advertising. Some of the exclusive features of this medium of Advertising and Marketing include its high-glamour look, attention-grabbing duration, and high tech features. Airport is a place where people from all across the world arrive or depart from, thus making this mode of promotion as an ideal means of advertising. It also has a larger ad space which you can occupy so that you can have better exposure for your brand or service.

Airport advertising has a positive and compelling environment for advertisers as new creative ideas are appreciated with an opportunity to experience the product and services on offer. This media is the best among all the transport media for the very reason that it has attracted the attention of various outdoor advertisers to advertise their brands through airport media. The booming growth rate of the aviation sector is also one of the reasons that has made airport advertising an effective channel of brand communication for a wide range of brand owners and advertisers.

Airport advertising provides focused and compelling viewership with no escape route and the brand message is easily communicated through. Air travelers need something to occupy their attention while waiting to board a particular flight. Airport media also provides good conversion of target audiences, decision makers, and corporate leaders. And those who have the capacity to board a flight are usually rich people who are decision makers, corporate leaders or rich customers. The presence of the brand message at the airports generates awareness amongst these types of consumers.

Most of the media vehicles used for airport advertising campaigns are also digitalized. Digital OOH media provides a posh look about any brand on customers’ mind. Airport Ad displays will be able to occupy and engage the customers’ attention for a longer period of time. The brand message will be able to stay at the back of their mind even when they board their flights. The more attractive the ad message, the richer and longer impact on customers’ mind. Since, the message is also uncluttered in nature; the consumer can easily comprehend and get the details of the brand.

Harry Tan - About Author:
Best Advertising Agency, SMRTMedia, located in Singapore, has a wide range of Outdoor Advertising and Marketingcampaigns that can exposes businesses to target audience through SMRTMedia’s Effective Advertisingstrategies.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/airport-advertising.htm

Related Advertising Articles Subscribe to RSS

How to make the best out of home advertising and marketing campaign?
Published by Harry Tan on May 25th 2012 | Advertising
Advertising has been everywhere and around us since the Rock Age when cavemen attracted cavern artwo...
 
Traditional cum modern advertising tools for effective advertisement
Published by Ronny Smith on June 4th 2012 | Advertising
With the increasing inventions in the modern technology, advertising world is also affect with these...
 
Get your own space for free advertising space and all the free information about advertising
Published by Harry on April 5th 2012 | Business
Being able to online advertise your website, business or sale purchase of anything, and if you have ...
 
Custom umbrellas for all your advertising needs
Published by Sodapromo on June 29th 2012 | Advertising
The goal of an advertising program is to attract as many customers as possible towards business. Da...
 
Great customer experience with airport advertising
Published by Harry Tan on March 21st 2012 | Advertising
There are different means, arts and tools of communication. Advertising is one such art of communica...
 
Top Reasons why out of home advertising can boost the impact of other media
Published by Harry Tan on April 27th 2012 | Advertising
A media mix is a strategy of advertising wherein various advertising media or platforms are used for...
 
Creative advertising agency ensures highly effective promotion of products
Published by Robbie Lue on January 2nd 2012 | Advertising
The uniqueness about creative advertising agency is that it takes up every task in the most innovati...
 
How to create Effective Advertising through outdoor advertising
Published by Harry Tan on April 11th 2012 | Advertising
Advertising is a highly effective medium as long as you approach it correctly. It can bring you more...
 
Why do you need an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
When creating and advertising campaign, it’s important that you make the best and most effective o...
 
Successful advertising and marketing for small businesses
Published by Harry Tan on April 23rd 2012 | Advertising
Advertising is an essential part of a business. It is the one that will help the business grow and l...
 
Role of advertising equipment in the exhibition
Published by Ronny Smith on April 26th 2012 | Advertising
In order to promote your products or services you need different types of advertising equipments whi...
 
A growing opportunity with digital billboard advertising
Published by Harry Tan on March 12th 2012 | Advertising
Indeed, these are revolutionary times for the outdoor advertising industry. Once considered the leas...
 
Banner advertising is your best option
Published by Harry Tan on March 12th 2012 | Advertising
If you ever need a cost effective way to spread the word about your business, or advertise a sale, t...
 
The benefits of outdoor digital advertising
Published by Harry Tan on April 23rd 2012 | Advertising
In this fast- paced and highly competitive generation wherein consumers are constantly demanding for...
 
Brand Building Using Digital Media advertising Tools
Published by Rickkymartin on December 12th 2011 | Advertising
The article summarizes the power of digital display and advertising signs that can not only help in ...
 
Some basic ideas about a full service advertising agency
Published by Luehazel on January 19th 2012 | Advertising
Their services also help in enhancing public relations & promotional activities. An integrated agenc...
 
Privilege Advertisers are required to Try Omnichannel Marketing and advertising tactics to thrive and additionally Succeed
Published by ArchibaldPerez on June 23rd 2012 | Business
Luxury brand solutions are being along with us for centuries, make sure you can use men and women th...
 
Digital billboards advertising
Published by Harry Tan on March 19th 2012 | Advertising
Billboard marketing is something is something that just about everyone is familiar with, they line m...
 
Advertise through Bus shelter advertising
Published by Harry Tan on March 12th 2012 | Advertising
A key element of marketing is advertising. You can market your business through a variety of adverti...
 
How to select the most effective advertising media
Published by Harry Tan on April 11th 2012 | Advertising
Our 21st century lives have been bombarded, blurred and “overkilled” with advertising on TV, mov...