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Advertising and Marketing goes hand in hand

By Ashley Joseph Subscribe to RSS | February 12th 2012 | Views:

Marketing is a method used by dissimilar organizations for the encouragement of products or services and for grapping the interest of potential clientele to increase its sales. Marketing and publicity is one of the company’s strategies to build good relationship with their buyers that helps in business development and advertising is the most constructive and complimentary representation for the awareness of any product or services for ample.

Advertising is considered as the most preferable technique of marketing. It is used for the wakefulness of manufactured goods or services to potential customers, end users and common public. It is usually paid. There is no free distributions of merchandise are included. Or if we want to define it in more simple words, it can be a brief introduction of an organization’s product or services to its customers and to wide-ranging public.

People usually think that advertising aims to sell the product or service but the main purpose of advertising is to create awareness to the masses. For these purposes of marketing and advertising there are different agencies which provide their services for developing trade for different organizations. Advertising and marketing agency work in way that they provide all relative information concerning the current marketing trends in the market. There are different methods that are being used for gather information that includes sales techniques, market research and also popular cultural knowledge.

The services that advertising and marketing agency provide includes logos making, color schemes that are imaginative and good-looking enough that grip attention of the customer to their product and services. They also create advertising material, attractive slogans and also write copy for the reason of sales materials.

Marketing and advertising agencies use unusual types of mass media for the endorsement of their client’s product, services, businesses and even company / organizations. They use television commercials, radio, newspapers ads, websites, magazines ads and infomercials also.

From islands to resorts, hotels to golf courses and also tons of shopping, Dubai has been developed unbelievably in the last decade and it is the most credible location for developing a lot for new businesses. There is variety of marketing and publicity agencies in Dubai that helps you to promote your organization in the best way out with their expertise. List advertising agencies Dubai includes; BuzyBeez Advertising Agency, Mr. H, PRISM, Tonic Communications and Young & Rubicam.

Dubai is one of the most urbanized emirates of United Arab Emirates (UAE). It is considered as a hub for various small and large companies and organizations which are includes different kinds of businesses and marketing is one of the most important fields that involve a large investment in UAE.

The primary function of outdoor advertisement in UAE is same as every advertisement serves to promote and create awareness amongst general public and potential customers. For the purpose of promotion it is essential to know all details about market; who is targeted audience and what method will be the best for sales. An open-air advertisement focuses on a technique that helps to grip attention of targeted audience and create impact on potential buyers. The placement of billboard or hoarding is very important and cannot be ignored at any cost as we all are well aware of 4P’s of marketing – Produce, Price, Place and Promotion. UAE is the place where outdoor advertisement has a huge impact on the masses and the finest way for the making outdoor advertisements a success can only be done by selecting the right median of ad to reach the right mass at the right time.

Ashley Joseph - About Author:
Ashley Joseph is creative writer and media agency representative in Alqudrah Advertising. She is specialist in writing on marketing agencies in dubai, outdoor advertising in UAE and Event Management in Dubai. She has vast experience of advertising companies in UAE.

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