Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Advertising and Marketing for the Digital Age

By Harry Tan Subscribe to RSS | December 8th 2011 | Views:
loading
 
  



Digital Billboards?. That’s the thing of the past already. Today, it’s all touch screens, WiFi, GPS, and 3D. We have all seen it in the movies: transparent monitors that allow its users to maneuver data with the touch of a finger, talking houses, and holograms. What seem so impossible years ago and what seems like something from a science fiction fantasy novel is now becoming a reality. Sooner or later, we will find ourselves completely transformed into The Jetsons , The Robinsons or the folks from Wall- E. And it’s all pretty exciting really. I find it extremely fascinating on how far we have evolved from primitive human beings to a citizen that is constantly thriving in technology.

What does this mean for the advertising industry? 3D holographic platforms and other Digital Media panel advertisements that pop- up just when you need it, imagine a customer who is currently watching a sports program and right after your favorite player shoots a winning goal and takes out a bottle of water, a very timely ad for Pocari Sweat pops up on the bottom of your screen (or a hologram, whichever you prefer). Or a time when you open your fridge and a hologram of voice calls out to you to go buy some McDonalds.

Digital advertising and marketing are not a thing of the past anymore. Dozens of advertising campaigns are using Bluetooth, motion sensor, location- based and other tech devices to create more engaging and experiential advertisements for customers. With technology, indoor and outdoor advertisers can come up with effective Outdoor Media Advertising strategies that can target more efficiently their audiences and tailor their advertisements according to the customer’s preferences.

Although this makes the job of advertisers easier doesn’t mean that they can slack off easily. There is still that element of creativity and surprise that you have to consider. It’s important to keep in mind that technologies are just tools for creating successful Outdoor Media advertising campaigns. The success of your advertisements would still depend on your strategy, message, and ability to persuade your customers.

We are just at the beginning of the digital age. There will be a lot more new inventions in the future and the possibilities for advertising and marketing are endless. Right now, Out of Home Media Owners are just beginning to open up for advertising platforms. With their digital billboards, LCD screens, and AR platforms – this is just a preview of what’s to come in the future.

Harry Tan - About Author:
SMRT Media is an Outdoor Advertising Agency based in Singapore that offers reliable Outdoor Advertising Solutions. For Effective Outdoor Media Advertising Campaigns, check: http://smrtmedia.com.sg/

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/advertising-articles/advertising-and-marketing-for-the-digital-age.htm

Related Advertising Articles Subscribe to RSS

Successful advertising and marketing for small businesses
Published by Harry Tan on April 23rd 2012 | Advertising
Advertising is an essential part of a business. It is the one that will help the business grow and l...
 
Facebook marketing and advertising and also Protect Web pages
Published by Shyam Singh on April 12th 2012 | Advertising
The initial idea will be you need to produce a fantastic report. Using a fantastic report, you'll be...
 
Outdoor advertising banners as a great promotional sales strategy
Published by Harry Tan on April 11th 2012 | Advertising
Every business needs a great advertising and promotional campaign to become a highly competitive mar...
 
Creative advertising agency ensures highly effective promotion of products
Published by Robbie Lue on January 2nd 2012 | Advertising
The uniqueness about creative advertising agency is that it takes up every task in the most innovati...
 
Custom umbrellas for all your advertising needs
Published by Sodapromo on June 29th 2012 | Advertising
The goal of an advertising program is to attract as many customers as possible towards business. Da...
 
Unforgettable bus shelter advertising
Published by Harry Tan on April 27th 2012 | Business
The world of advertising, particularly outdoor advertising, is expanding. There are more options tha...
 
Ideas for Planning an outdoor kitchens
Published by Mark Taylor on August 21st 2012 | Business
These zone points when framed out exactly can make a great outdoor kitchen. All that is needed is pr...
 
The Local Answer - Our advertising works, we know because our customers tell us!
Published by Jack Cooper on November 30th 2011 | Advertising
The Local Answer is a printed publication distributed monthly to over 52,00 homes in the North East ...
 
Upgrade your exhibition booth with advanced advertising equipments
Published by Ronny Smith on May 7th 2012 | Advertising
there are different types of advertising equipments, which will help you to upgrade your exhibition ...
 
LCD enclosure, the best protection for outdoor digital signage
Published by Mathu Heden on December 12th 2011 | Advertising
First we have to discuss on the topic what LCD enclosure is then we will discuss on another topic. A...
 
Great opportunities with Digital billboard advertising
Published by Harry Tan on March 21st 2012 | Advertising
It's been shown over time that billboard marketing is an effective means of advertising one's produc...
 
What to look for in an advertising agency
Published by Harry Tan on April 27th 2012 | Advertising
Advertising can do wonders for a business but the problem is, is that it costs a lot and most busine...
 
Different advertising methods and its impact on public
Published by Annphilip on March 7th 2012 | Advertising
Advertisements multidimensional focus helps in sales promotion and general awareness. Most of the ma...
 
Varieties of advertising equipments to please your customers
Published by Ronny Smith on March 6th 2012 | Advertising
Nowadays you need to attract your customers with different types of newly arrived advertising produc...
 
Some basic ideas about a full service advertising agency
Published by Luehazel on January 19th 2012 | Advertising
Their services also help in enhancing public relations & promotional activities. An integrated agenc...
 
Launch a new product with expert guidance from a creative advertising agency
Published by Robbie Lue on January 31st 2012 | Advertising
Searching the right advertising agency is not an easy task. Since many agencies are available with a...
 
Great customer experience with airport advertising
Published by Harry Tan on March 21st 2012 | Advertising
There are different means, arts and tools of communication. Advertising is one such art of communica...
 
How to advertising and marketing
Published by Harry Tan on March 21st 2012 | Advertising
Successful promotion of a product, service or company requires careful planning and focused effort. ...
 
Make maximum utilization of advertising equipments for having an effective exhibition
Published by Ronny Smith on May 8th 2012 | Advertising
there are different types of advertising equipments which will help you to make a powerful impressio...
 
How to get the best results from the best advertising agency
Published by Harry Tan on April 11th 2012 | Advertising
It doesn’t matter if you work with a full-service advertising agency or have an in-house marketing...